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9 Reasons Why Your Internet Marketing Strategy Will Fail Without a Blog

There’s no getting away from it, your business needs a blog if you want to succeed online! Google’s algorithms demand that you create content that people will want to share and your customers deman...
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Blogs are everywhere! We should know. We have four.

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50 Surprising Tips for Getting Attention in Mass Media | Jeff Bullas

50 Surprising Tips for Getting Attention in Mass Media | Jeff Bullas | Modern Marketing For Biz | Scoop.it

Have we been so distracted by social media that we have forgotten “the media” in our marketing efforts?

 

Ranking on the web helps grow awareness and attracts eventual sales. Great services and products supply solutions for consumers, but getting free attention in a national newspaper, a magazine and mass media can be a very effective marketing tactic.

 

Press outreach and mass media attention is often a problem for many businesses. Below, you’ll find a long list of solutions to help you establish, improve, and solidify your outreach capabilities....


Via Jeff Domansky
Tackk's insight:

Many small tips go a long way.

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Jeff Domansky's curator insight, August 7, 2014 12:58 AM

Practical starting starting for media relations for business. Useful tips, helpful hints and actionable tactics.

Marc Kneepkens's curator insight, August 7, 2014 6:54 AM

Good advice from a media expert. Media will give you leverage and credibility in every aspect of your business.

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Beck Gives Us A Lesson In The Arc Of Content Marketing - Forbes

Beck Gives Us A Lesson In The Arc Of Content Marketing - Forbes | Modern Marketing For Biz | Scoop.it
Beck Gives Us A Lesson In The Arc Of Content Marketing Forbes With his announcement of a new album covering his sheet-music “album,” Beck has shown us how content marketing can have a storyline – with a beginning, middle, and end – if we are bold...
Tackk's insight:

"If the idea is great, it will be discovered."

 

It's really important to have these quotes to fall back on. We recommended checking out this article to find your inspirational quote.

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14 Fundamental Content Marketing Best Practices - Business 2 Community

14 Fundamental Content Marketing Best Practices - Business 2 Community | Modern Marketing For Biz | Scoop.it
14 Fundamental Content Marketing Best Practices
Business 2 Community
Content marketing isn't new, and for modern marketers it's the go-to digital strategy for driving new business, leads, and revenue into their coffers.
Tackk's insight:

Simple organizational tips that will make a huge difference in your content marketing

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15 One-Liners That Will Drastically Impact Your Marketing: Email Edition

15 One-Liners That Will Drastically Impact Your Marketing: Email Edition | Modern Marketing For Biz | Scoop.it
No matter what industry you're marketing to, if you're sending emails, you better be doing it well.
Tackk's insight:

Tackk's recent post on the Scoop.it blog! Bottom line: your calls to action in emails are important. Make them short and powerful to get the conversion you're seeking. 


Blog #1 out of a 3-part series.

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Content Marketing: 3 Overlooked Content Sources - Search Engine Watch

Content Marketing: 3 Overlooked Content Sources - Search Engine Watch | Modern Marketing For Biz | Scoop.it
Content Marketing: 3 Overlooked Content Sources
Search Engine Watch
Every marketing strategist, from SMB to enterprise and B2C to B2B, has one thing in common: content.
Tackk's insight:

"Creating great content is a big challenge, and companies will never get away from the need for publishing regular, fresh, and compelling content."

Love the way this article sums up the importance of content marketing. Blog, speaking opportunities, etc. are must haves in a content marketing strategy.

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Email Marketing Tips for Small Businesses

Email Marketing Tips for Small Businesses | Modern Marketing For Biz | Scoop.it
Check out these small business email marketing tips that help you combine forces with social media marketing for truly persuasive calls to action.

Via Peg Corwin
Tackk's insight:

Getting your emails just right is very important in modern marketing. This article lists valuable guidelines to follow when drafting an email.

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Peg Corwin's curator insight, March 19, 2014 6:10 PM

Heather Jackson says tips for mobile email marketing are: use a 22 point headline, 16 point text, one column template and an image or video.  


Very informative podcast on email marketing advice. Also see all content outlined on this link.


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Modern Marketing – Talk With, Not At, Your Customers - Business 2 Community

Modern Marketing – Talk With, Not At, Your Customers - Business 2 Community | Modern Marketing For Biz | Scoop.it
Modern Marketing – Talk With, Not At, Your Customers
Business 2 Community
Modern marketing rarely gives you such clear notice. That's why this blog is here.
Tackk's insight:

This is an awesome blog to follow. Tackk especially likes the interaction between business professionals of current marketing trends.

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Cross-channel marketing 2014: trends & opportunities [infographic]

Cross-channel marketing 2014: trends & opportunities [infographic] | Modern Marketing For Biz | Scoop.it
The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities.
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How is your marketing team doing compared to the newest trends? Get the facts.

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Tweet from @ChelseaKrost

Tweet from @ChelseaKrost | Modern Marketing For Biz | Scoop.it
RT @ChelseaKrost: Sneak Peek of my #marketing chat at #SageSummit today 1 pm!! #marketing #brands #millennials http://t.co/yzmAe7v1MC
Tackk's insight:

Check out this marketing chat going on right now. And if you've missed it, find other marketing chats to hop on. Just another perk of mastering your Twitter strategy.

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Facebook vs. LinkedIn: which is better for B2B marketing? - Econsultancy (blog)

Facebook vs. LinkedIn: which is better for B2B marketing? - Econsultancy (blog) | Modern Marketing For Biz | Scoop.it
Facebook vs. LinkedIn: which is better for B2B marketing?
Econsultancy (blog)
... and even ROI - but it feels like there are just too many variables to make an accurate prediction.
Tackk's insight:

We are Facebook fans: analytics, easy ads, and sharing. Which platform do you prefer?

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10 Social Marketing NoNos for Modern Marketers

10 Social Marketing NoNos for Modern Marketers | Modern Marketing For Biz | Scoop.it
Do you park halfbaked ideas on your Facebook page Talk about yourself too much STOP... and read this first.
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Really great tips to look at especially if your company is just starting to tackle social media.

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Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current - Entrepreneur

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current - Entrepreneur | Modern Marketing For Biz | Scoop.it
The Drum
Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current
Entrepreneur
And he is right to point out that novelists, like content marketers, must stay current to be competitive.
Tackk's insight:
“We predict that brand marketers will use video and other multimedia formats to create deep and rich engagements with their customers.” Tackk sure does agree. Pictures and videos drastically increase your engagement with posts.
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The Modern Approach: SEO Merges With Social Media Marketing

The Modern Approach: SEO Merges With Social Media Marketing | Modern Marketing For Biz | Scoop.it
Search engine optimization in digital branding has changed the way internet marketers grow their businesses’ online presence.
Tackk's insight:

Interesting mention of Google Plus here... Tackk loves its communities.

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Entrepreneurial Marketing: Modern Marketing Strategy

Knowing who your customer is, what problem your product or service solves, and why it is important to your customer is an essential first step in developing ...
Tackk's insight:

This video shares valuable information about how to develop a modern marketing strategy . It includes a positioning statement, one target, a problem statement, product differentiation, competition, etc.

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