Lead generation and improving customer engagement were cited as the two most important objectives of a content marketing strategy, with improving search engine rankings at the bottom of that list — only 19 percent listed SEO as one of their most important objectives.
Articles and case studies were voted the most effective type of content, with videos and infographics not far behind. News releases were voted the least effective.
When it comes to producing content, videos are seen as the biggest challenge. 59 percent of voters listed it as one of the most difficult types of content to create...
Via Jeff Domansky