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Sizing Up Affordable Email Marketing Systems

Sizing Up Affordable Email Marketing Systems | Top of Mind Awareness | Scoop.it
As a marketing strategy for consultants, email marketing is kind of a no-brainer. The initial investment won’t break the bank, it’s a straightforward way to get traction in the market, and it can help you find new clients. To get started, you need an email list (even if it’s small) and ideas on h... http://www.rumormarketing.com/uncategorized/sizing-up-affordable-email-marketing-systems/
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Meet the MasterMinds Podcast: John Jantsch on Duct Tape Selling

Meet the MasterMinds Podcast: John Jantsch on Duct Tape Selling | Top of Mind Awareness | Scoop.it
John Jantsch No one should be surprised to hear that the world of sales has undergone a fundamental transformation over the past few years. In spite of this reality, you can still find sales “experts” who are preaching the same old sales tactics. So I was excited to see that John Jantsch, adv... http://www.rumormarketing.com/uncategorized/meet-the-masterminds-podcast-john-jantsch-on-duct-tape-selling/
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What’s Your Refrigerator?

What’s Your Refrigerator? | Top of Mind Awareness | Scoop.it
Someone dumped a ratty old refrigerator on the sidewalk near my house. It appeared sometime in the dead of night and, starting early in the morning, it became an instant object of curiosity. People circled like it was something that landed from another planet. No one dared to open it. Mostly, we... http://www.rumormarketing.com/uncategorized/whats-your-refrigerator/
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Is It Time for a Mid-Year Reset?

Is It Time for a Mid-Year Reset? | Top of Mind Awareness | Scoop.it
Believe it or not, the year is almost half over. I was recently reminded of this as I participated in a client’s mid-year marketing plan review. The key question for the meeting was “What should we do differently for the next six months to finish the year as strongly as we possibly can?” The tea... http://www.rumormarketing.com/uncategorized/is-it-time-for-a-mid-year-reset/
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How 40-Year-Old Technology Can Transform Your Business

How 40-Year-Old Technology Can Transform Your Business | Top of Mind Awareness | Scoop.it
What if I told you that there’s untapped potential in your approach to marketing that can help you generate business without requiring a significant investment? I’m talking about how you use email for marketing. You may be thinking, “Is that all you’ve got? Everyone knows what you can do with ema... http://www.rumormarketing.com/uncategorized/how-40-year-old-technology-can-transform-your-business/
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12 Best Long Term Care Marketing Ideas

12 Best Long Term Care Marketing Ideas | Top of Mind Awareness | Scoop.it
The population segment that needs long term care is expected to continue to grow over the next decade, which means you’ve got a good opportunity right now to market your services and expand your market share. A common mistake that is made in this field, however, is to assume that everyone who n... http://www.rumormarketing.com/marketing-ideas/12-best-long-term-care-marketing-ideas/
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14 Great Health Care Marketing Ideas

14 Great Health Care Marketing Ideas | Top of Mind Awareness | Scoop.it
Even though people utilize health care services regularly, the market is still competitive in every community and if you don’t stand out, then people will choose to utilize other providers to meet their needs. You need to market yourself in an effective way that communicates to people that you c... http://www.rumormarketing.com/marketing-ideas/14-great-health-care-marketing-ideas/
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11 Property Management Marketing Ideas

11 Property Management Marketing Ideas | Top of Mind Awareness | Scoop.it
No matter how good your local rental market happens to be, your property management needs to stand out from the rest of the pack. That’s where an effective marketing plan can be a tremendous advantage for you. Your margins are likely quite tight, however, so you’ve also got to be able to market i... http://www.rumormarketing.com/uncategorized/11-property-management-marketing-ideas/
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12 Terrific HVAC Marketing Ideas

12 Terrific HVAC Marketing Ideas | Top of Mind Awareness | Scoop.it
How do you currently market your HVAC business to your local community? One of the interesting aspects of this industry is that many businesses seem to unintentionally advertise to their own ego instead of marketing the quality and affordability of the field services that they provide. Marketing... http://www.rumormarketing.com/marketing-ideas/12-terrific-hvac-marketing-ideas/
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12 Best Martial Arts Marketing Ideas

12 Best Martial Arts Marketing Ideas | Top of Mind Awareness | Scoop.it
Martial arts schools are often thought of as a destination product for people who want the instruction, but that’s just one part of the market. Some people might want instruction and could be looking for the best martial arts academy in their community. Others might not even know you exist! If y... http://www.rumormarketing.com/marketing-ideas/12-best-martial-arts-marketing-ideas/
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35 Good Night Messages for Friends

35 Good Night Messages for Friends | Top of Mind Awareness | Scoop.it
Getting a good night’s rest is important to your health and overall physical wellness. A large part of the population suffers from a lack of sleep. This can cause memory loss, weight fluctuation, a weakened immune system, and high blood pressure. To wish your friends a good night sleep, the f... http://www.rumormarketing.com/thoughtful-messages/35-good-night-messages-for-friends/
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7 Ways to Increase Conversion Rates

7 Ways to Increase Conversion Rates | Top of Mind Awareness | Scoop.it
Digital marketing is the wave of the future that you must join now. The process of increasing your conversion rates in digital marketing is referred to as conversion rate optimization and it is an integral part of your marketing approach. However, it is often forgotten about for whatever... http://www.rumormarketing.com/uncategorized/7-ways-to-increase-conversion-rates-2/
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Becoming an Insight Seller

Becoming an Insight Seller | Top of Mind Awareness | Scoop.it
In the world of business books, those on sales and selling are as popular as any you’ll find. Amazon.com, for example, has more than 3,000 books just on Kindle in their “sales and selling” category. You’d think the market for sales books would be saturated by now. But there’s always room for a we... http://www.rumormarketing.com/uncategorized/becoming-an-insight-seller/
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Are You Playing the Long Game?

Are You Playing the Long Game? | Top of Mind Awareness | Scoop.it
When a telemarketer calls with an offer you didn’t ask for and don’t want, you’re immediately suspicious. Telemarketers play a risky game. The usual assumption is that they are more interested in closing sales than in the needs of the person on the phone. After all, the only time you hear from th... http://www.rumormarketing.com/uncategorized/are-you-playing-the-long-game/
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Podcast: Nick Morgan’s Power Cues

Podcast: Nick Morgan’s Power Cues | Top of Mind Awareness | Scoop.it
As consultants, we often find ourselves in situations that demand our most effective communication skills. It could be for a speech, a sales proposal meeting, or a project briefing. One of the best people to help you get better at communicating your message is my guest in this podcast, Nick... http://www.rumormarketing.com/uncategorized/podcast-nick-morgans-power-cues/
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Podcast: How to Build Your Market Authority

Podcast: How to Build Your Market Authority | Top of Mind Awareness | Scoop.it
In this podcast, Jill Konrath joins me. She’s a bestselling author, speaker, trainer, and consultant. And she has a new book, her third sales-related title, Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World, which I’ve just finished reading, really liked, and highly rec... http://www.rumormarketing.com/uncategorized/podcast-how-to-build-your-market-authority/
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Podcast: You Can Deliver An Extraordinary Presentation

Podcast: You Can Deliver An Extraordinary Presentation | Top of Mind Awareness | Scoop.it
In this podcast, I’m joined by Dan Roam. He’s the go-to person when it comes to using visual communication to  think, solve problems, and deliver presentations. He’s the bestselling author of Blah Blah Blah: What To Do When Words Don’t Work and The Back of the Napkin: Solving Problems and Selli... http://www.rumormarketing.com/uncategorized/podcast-you-can-deliver-an-extraordinary-presentation/
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13 College Marketing Ideas

13 College Marketing Ideas | Top of Mind Awareness | Scoop.it
With tuition prices rising and income levels staying static for a number of families, more households are beginning to look at college as a luxury again instead of an expectation. For your college to be able to stay competitive, you’ll need to be able to market your specific strengths that make y... http://www.rumormarketing.com/marketing-ideas/13-college-marketing-ideas/
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11 Good Hospital Marketing Ideas

11 Good Hospital Marketing Ideas | Top of Mind Awareness | Scoop.it
For many communities, there is just one hospital option that is local and so marketing becomes more about community morale and goodwill than it does an active promotion of services that can be rendered. For hospitals in metropolitan areas, however, that have competition, the need to effectively... http://www.rumormarketing.com/marketing-ideas/11-good-hospital-marketing-ideas/
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11 Fantastic Car Wash Marketing Ideas

11 Fantastic Car Wash Marketing Ideas | Top of Mind Awareness | Scoop.it
The car wash industry has an uphill marketing battle to climb in every community. Unlike other industries, the level of superstition that customers have when it comes to washing their cars is extraordinary. Some won’t wash their vehicles if it has just rained. Others won’t wash their vehicles unt... http://www.rumormarketing.com/marketing-ideas/11-fantastic-car-wash-marketing-ideas/
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11 Great Veterinary Marketing Ideas

11 Great Veterinary Marketing Ideas | Top of Mind Awareness | Scoop.it
When practicing the veterinary sciences, you have a natural customer base that is all around you. Any animal owner in your community is going to automatically look to you for services when their animal is sick or needs a check-up. For many small communities, you could be the only veterinarian... http://www.rumormarketing.com/uncategorized/11-great-veterinary-marketing-ideas/
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