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How to build a business for $100 using @fiverr

How to build a business for $100 using @fiverr | Tools For Online Marketing | Scoop.it

Via Marty Koenig
Michael Kristiansen's insight:

There are several very good freelance sites with highly skilled people making their living filling in the gap that a business does not have the skill for and may not need part-time or full time staff for.  Fiverr might be the Walmart of freelance portals where projects can be done on the cheap.  Because it's so cheap, don't think the quality of work will be cheap as well.  Sellers with great reputations by and large deliver excellent work.  Most of the time, the fiverr only gets one activity completed and the fiverr extras ordered to get everything you need done  brings the price up considerably.  Marty Koenig's insight takes one excellent example of getting a Kindle book put together and marketed all using fiverrs to get the work done that helps the Kindle book succeed.  It is a great tool for getting projects completed that have more value than the money invested in fiverrs.

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Marty Koenig's curator insight, December 8, 2013 12:25 AM

A client asked me something weird and interesting today. He accepted a challenge to startup a business with just $100, but the rule is he must spend it on fiverr gigs. He has no idea on the product or service. He asked for my help. Here was my answer:

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Realistically, for $100 using fiverr gigs, you can do quite a bit. 

Still that's not a lot of money, so consider a business creating/selling content/information products. 

Take the coolest articles you wrote on your blog, pull them together in a Kindle book, pay for someone to help with the title and introduction ( like me), buy an editor on fiverr (not me), setup a landing page and give away a free download or ebook (find a good PLR or series of PLRs on fiverr), spend $10 - 20 on a nice cover, then spend the rest on fiverr gigs to tweet and post your landing page (with opt-in email) and your Amazon Author Page, and the Amazon book itself - include US, UK, and Israel and other country Amazon links in your various twitter promotions to FB, Pinterest, etc.

 

Make sure you get some reviews of your book on Amazon. Make sure to enroll your book in the KDP program, and set the price at $4.99, then after you get 5 reviews, put it on the 5-day free promotional program. 3-4 days before you put it on the free promotion, line up some fiverr gigs to tweet and post and RT, and various Kindle/Amazon PR gigs - spend the rest of your money to get your book ranked #1 in your category. People will download a #1 book a ton. Once it goes off the free promo, keep your social media marketing going strong, and don't forget to find LinkedIn groups that you can have conversations on your topic of interest (and more importantly, THEIRS).

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I'll update this post and let folks know how this goes if he chooses my suggestion.  


There is a ton of help entrepreneurs can get from fiverr sellers. In fact, I just actually did all of the above over the last couple weeks for a couple books I launched. It's not theory, it absolutely works.

 

See the offers I've developed on fiverr. Some of my "gigs" help entrepreneurs tell their story, extract their key marketing messages so they can attract and build their tribe of loyal, raving fans. Other gigs help them start and grow their business.  Check them out today! You can't go wrong for five bucks. 

 

http://fiverr.com/bizgrowthcoach

 

Marty Koenig's comment, December 8, 2013 4:41 PM
Thanks for the comments. Michael, yes there are a number of "gig economy" sites, eLance, oDesk, and fiverr knock-offs. They all provide great, micro-services to entrepreneurs, and gives people with certain talents the opportunity to make a living not as an employee somewhere.
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Frequency key to video marketing dominance [study]

Frequency key to video marketing dominance [study] | Tools For Online Marketing | Scoop.it
Ninety nine of the Top 100 Global Brands are creating video content to share on YouTube and quantity is the secret to their success.
Michael Kristiansen's insight:

It is getting to be very apparent the value video marketing can deliver in terms of audience reach and business growth.  The key is a consistent release of videos that educate, entertain and encourage viewers to respond to a call to action.  The solution is to put less resources in and produce valuable content for viewers to benefit from right away and position the business as the authority to come to when ready to purchase.  Less of trying to win over new business with facts.  Great storytelling lets the visitors discover the intrinsic value while being entertained and shown how to solve problems they're interested in solving.

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A simple typographic trick to increase text readability by up to 30%

A simple typographic trick to increase text readability by up to 30% | Tools For Online Marketing | Scoop.it
At its very heart typography is about two things: legibility, which is concerned with how distinguishable letters, words and phrases are; and readability which
Michael Kristiansen's insight:

This is something I've not tried, it certainly makes long articles easier and faster to read, kind of takes word groupings into a thought process that speeds through the article faster, possibly getting more out of the article.  It does seem to keep a person from skimming rapidly over an article by forcing the focus on each sentence and thought.  Interested in what you think about this!

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» Workarounds for Google Places Verification

» Workarounds for Google Places Verification | Tools For Online Marketing | Scoop.it
Google Places verification is a long and painful experience. We offer a few workarounds to getting phone verification or verify by mail easily.
Michael Kristiansen's insight:

Creating phone verified accounts is absolutely critical for extensive marketing strategies to get launched.    For online marketers who need multiple Youtube accounts, Craigslist accounts, Facebook accounts, and Google email accounts, the workarounds listed here do not go far enough.  Problems to overcome are Craigslist Ghosting, the need for extra accounts all needing separate phone verification.  This kind of information is not easy to find unless you know exactly where to look.  Get this  valuable guide on how to create phone verified accounts to solve this perplexing problem.

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Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads

Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads | Tools For Online Marketing | Scoop.it
Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA).
Michael Kristiansen's insight:

This is all those ads that seem to follow you around the internet.  All because you expressed interest in something and there are companies that think you are still in a decision mode about your intent to buy and they want to be front and center.  Google has layed out the strategies to help search campaigns improve results using remarketing.  Now the same tag used for the Google Display Network is working with search ads

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Facebook Radically Simplifies Ad Buying

Facebook Radically Simplifies Ad Buying | Tools For Online Marketing | Scoop.it
Facebook ad buyers have cause to celebrate.
Michael Kristiansen's insight:

Many people have found the Facebook ad platform pretty straightforward to use while others struggle with defining audience, objective of the ad and so many choices.  The new platform simplifies things a bit starting with defining the objective of the ad.  Still, there is not any guidance whether a promoted post or story is better than an ad that appears to the side of the page.  There are many variables to deal with, so simplicity is great as far as ordering up an ad, however decisions on targeted audience, geography, and other complexities is up to the user to determine.  So, clarity of mind about the objective and audience are paramount.  Testing one ad/image vs another is still the only way to keep working towards highest return on ads.

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Taking advantage of targeted advertisements on social media

Taking advantage of targeted advertisements on social media | Tools For Online Marketing | Scoop.it
New tools let marketers communicate with a tightly defined audience on Facebook and Twitter
Michael Kristiansen's insight:

There is no better platform that can target an ad by geography and other demographics to reach the most likely group of people who would likely respond to a specific ad.  The criteria that can be set creates a highly efficient ad placement, and Facebook has the very best ad platform for parsing out just the people you want to reach.  There are opinions about the effectiveness of ads placed over on the right versus promoted posts and stories.  Leave your opinion whether one has been more successful than the other, or if you have reservations about Facebook advertising.  Do you think promoted posts/stories fall under content marketing?

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