" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".
This guide to Google Webmaster Tools walks you through the various features of this tool, and gives you an insight into what actionable data can be found within. For $0 per month, you get to see information directly from Google for your eyes only.
An amazing tool to manage tasks with other people around the world. Try it, want it and it's free. [note mg]
Organize anything, together. Trello is a collaboration tool that organizes your projects into boards. In one glance, know what's being worked on, who's working on what, and where something is in a process.
All your projects, all your tasks, all of your team--organized, accounted for, and easily visible at a glance. New users instantly understand the list and card metaphor, and can be working on Trello within minutes.
From Mashable: "Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds.
Earlier this year, Facebook shared the statistic that a Brand Page’s content is only seen by 16% of the fans.
Facebook’s slew of ad tools and these new Promoted Posts are geared to help businesses reach and engage more of their fan base.
A brand can now pay $5, $10, $15 or $20 to “get more people who like your Page to see this post.”
“Promoted posts help increase the people you reach for any eligible post. It’s an easy and fast way to reach more of the people that “like” your page and your friends,” says a Facebook spokesperson in an explanatory video.
Facebook users will see promoted posts labeled with “Sponsored” in the news feed (not in the right rail where Facebook ads live) both on desktop and mobile. Promoted Posts have the same targeting ability that regular posts do, so you can geotarget just to your company’s area to get the most bang for your buck."
If you want a good visual walkthrough of this new Facebook feature, please check the full article here:
From the original article: "SEO strategies have gone through incredible amounts of evolution over the last year. From algorithm updates like Penguin and Panda to new search engine restrictions on overoptimization and spammy links, optimization methods for getting the best rankings in search engines all across the web have advanced.
The recent power of social sharing has had a huge effect on search, and search engine company recommendations to get the best rankings in their search engines have changed as crawl tactics are getting smarter.
SEOs of all levels have had to re-learn strategies and best practices to make sure their website’s SEO is set up for winning results.
The newly updated Beginner’s Guide to SEO is bursting with new changes, but here are some top additions to keep an eye out for:
***Home-grown SEO is a trend that is catching on, but there’s a lot to learn to make sure your site’s SEO is up to par. Whether you’re considered using a consultant, firm, or learning SEO on your own, this new section is a must-read.
***Building for Users, Not Search Engines:
This awesome new section highlights three ways people look for information through search queries fitting into the categories of Do, Know, and Go. What are users looking for?
***The Last Chapter is packed full of new recommendations on metrics to track, analytics software to implement, metrics provided by search engines to use, and tips to applying the data you track towards real life solutions..."
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need.
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
Looking for a way to make your business dreams become a reality? With Elevatr, you can capture your inspiration on the go and make your business ideas come to life. Elevatr is a mobile app that allows users to keep all their ideas in one place.
It’s frustrating isn’t it when you can’t find that file? When you’ve searched every folder imaginable on your computer, and somehow it got lost….or worse, deleted. Now, there are excellent search tools for Windows that allow you to find your files, but they only work if you know the name of the file. And you don’t want to open up a program to find every file and folder that you need. It’s just nice to have things neat and easy to access whenever you need them.
I’ve put together a list of 9 things you can do to manage computer files and get the most out of your computer. Because that’s its purpose – to be moreuseful, not less useful. But computers are often more complicated in some ways when they’re not set up and used properly, which is essentially counterproductive.
Upon diving into SEO Effect's keyword research tool, two things are impressive straight out of the box: the research tools and the flexibility of the system. Here’s a taste of how the tool works and how it can help your SEO campaigns.
Robin Good: NewsPin is a new web service which allows you to rapidly find relevant content in the topics you are interested in and to easily post it to your preferred social media channels (even automatically).
NewsPin (formerly Kurat), does not require any technical knowledge, and it is actually designed for those who have little time to post to social media and are looking for an easier and faster way to get some relevant content out to their followers. NewsPin serves exactly that purpose.
Ho più volte detto che le infografiche sul web sono diventate una vera e propria moda (bene o male che sia) ed è proprio per questo che a Gennaio ho deciso di creare una lista di risorse utili per creare un’infografica.
Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of when, where, or how, a bit easier. Here’s a look at some must-have apps that should be on every community manager’s iPhone (or iPad).
Digital marketing is confusing—really confusing—as this insane graphic shows. Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess
Send large files to your friends without any hassle. There are a wide variety of file sharing sites that make it possible for you to send any file to anyone else without having to create a user account. If you’ve got a file to share, and email simply isn’t cutting it, you’ve found the right list.
It’s almost become a cliche in the world of web apps: sites that allow you to share large files in just a few clicks. This isn’t a bad thing, though; you never know when a particular service might not be offered anymore. You also may find services you like better than others; whatever your reason, it never hurts to explore your options.
That’s why I highly recommend you check out 3 superb ways to share files. This service outlines Crate, ge.tt, and min.us, three great ways to share files. It’s also worth reading our unofficial Dropbox manual, if you want to do some serious file sharing.
If that file sharing site doesn’t cut it though, keep reading to discover some more great tools for the job. All of these programs don’t require registration, work on any Internet-connected computer regardless of operating system, and need only a browser to function properly. Best of all: they’re free.