Not every company has a budget for digital marketing, but that doesn't mean you can't take advantage of some free tools, in a small amount of time, to make sure the language on your website is optimized to full effect.Stephanie Hay, director of content strategy at Capital One, has been doing the UX/content speaking circuit for several years. She advises startups and other businesses on the tactics of "lean content"--using words to acquire customers on the Internet.Stephanie offered us some thoughts on 3 tools....
Social media marketing isn’t enough these days. You also need social media marketing that stands out. Below are some of the most unusual social media campaigns for businesses large and small.
Read this entire list of some of the best social media marketing examples and you’ll find some very clever campaigns and ideas that perhaps you can use in your own business.
Some are simple reactions to the needs of a fan or customer but ended up giving massive brand exposure. Others were calculated steps in the march toward brand awareness. All are examples of social media campaigns that go above and beyond the norm and make a real impact....
When I was younger I wanted my own business, but I didn’t know how to begin. Should I buy a franchise, join a multi-level marketing company, or start my own business?
I went to seminars, presentations, and sales pitches on selling everything from milk additives to fuel additives, from soap to jewellery.
A lot of the presentations were very high-pressured. They were designed to get you to buy, sign, and commit. It was all about selling the dream of a life of leisure; you could live like a king and enjoy life without hard work. You could be different from the average Joe—no longer serving the man but living the dream.
Having started and run three successful businesses myself and spoken to hundreds of small business owners I can look back over 35 years and say, “Yep, that was definitely a bunch of crap!”
Are today's most talked about business leaders--Jobs, Bezos, Gates--a group to be admired and followed? They seem to lack the humility and lead-from-behind mentality so espoused by serious management thinkers such as Jim Collins and Bill George. Who do you want leading your company?
...The question then, becomes, “How do we market ourselves when it’s all just flotsam? When our competitors are just as qualified, just as committed, experienced, knowledgeable, expert?”And let’s face it folks, we may be better than some but most of us are exactly the same.The answer is: story.Keep reading to find out why storytelling for business matters, and stick around until the end for a special offer that will help you discover and tell your own....
There's no way to overstate how important a great team is to a business' success. The quality of the work you do will exceeds the quality of the team behind it. Yet to many an entrepreneur's and manager's dismay, teambuilding often seems as complicated as watch making--there are a lot of moving parts and things have to be just right in order to create something magical.
Fortunately, academic research on team culture and group dynamics sheds some much needed light on creating and motivating the perfect team.
Here's a look at ten of the best studies available. Check them out to learn practical steps you can do to ensure your team is set up for success.
To many people, LinkedIn seems like a chaotic, confusing mess. It can feel like there are too many strangers trying to connect with you, too many people trying to sell you something, and too much content that isn’t relevant to you. Or, it can feel like the worst parts of high school where the popular people are interacting and by contrast, you feel ignored or rejected.
Before giving up on LinkedIn, though, I recommend taking a closer look at how other people are successfully using it to benefit their careers and businesses. I asked some LinkedIn fans to describe the details of how they use the social media site. This article is long because they had so much to say, but persist in reading it and I think you will be inspired....
...Content that will draw customers to your website and to your business is content that educates, informs, and addresses specific needs.
So that your business does not get lost in the clutter, you need to create and curate content that educates consumers about the industry, technology, and new market trends. Moreover, your content should address the needs and pain points of your target customer. Therefore, your content should answer questions, provide solutions, and provide strategic insight....
...But what’s a business owner or a content marketer to do if they’re supposed to come up with great content, and they don’t know where to start?
Everyone knows that content is the key to turning a lead into a buyer.
Each lead reads through your content and takes away something that they find useful. If your content isn’t valuable to them, they’re less likely to pay attention to your brand and what you have to say. No amount of SEO, keyword lacing, or fancy gimmicks can replace high-quality content.
So where can you find some inspiration for your content? Here are some ideas....
This week’s topic is about creating a one-page business strategy plan for your business. When you are starting a new business endeavor, it is always recommended to write a business plan. A business plan is an essential roadmap for business success. However as a small creative enterprise or solopreneur, it can be difficult to complete all the elements of a traditional business plan and can the process can feel overwhelming....
Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent report from Kentico.
However, trust is extremely fragile: Even just adding a product pitch to the end of an otherwise objective blog post or newsletter brings the credibility level down significantly, with only 45% of consumers saying they trust such content....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.