SCHOOLED!: MTV Helping Students Battle College Debt With A Facebook App | Fast Company | TonyPotts |

   MTV's new Facebook app, My College Dollars, is part of the network's broader strategy of hitting the sweet spot of profit and purpose.

   To combat the staggering growth of college debt, MTV has launched a Facebook-powered campaign centered on college affordability. The star of the campaign is My College Dollars, a Facebook financial affordability app for the college-curious and those at risk of dropping out. In addition to hosting star-studded videos and basic application information, the app automatically alerts users to eligible scholarships based on their Facebook profile data.