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Mobile Augmented Reality Advertising | blippar

Mobile Augmented Reality Advertising | blippar | Today's marketing trends | Scoop.it
Blippar is world's first mobile augmented reality and image recognition platform enabling advertisers to reach consumers via outdoor ads, billboards, magazine, newspaper and product packaging.
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ING harnesses virtual reality to promote Unicef partnership

ING harnesses virtual reality to promote Unicef partnership | Today's marketing trends | Scoop.it
ING is asking people to don their virtual reality goggles to gain an immersive perspective of the life of a Nepalese teenage beneficiary of the bank'
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A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever

A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever | Today's marketing trends | Scoop.it
Today the brand voice takes a front seat while the hard sell takes a step back and artfully communicating to your audience is critical in a feedbased...
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DKNY Campaign Combines Art With Augmented Reality

DKNY Campaign Combines Art With Augmented Reality | Today's marketing trends | Scoop.it
DKNY has launched a global outdoor campaign that combines branded art with augmented reality.
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INFOGRAPHIC: The State of B2B Content Marketing | Uberflip

INFOGRAPHIC: The State of B2B Content Marketing | Uberflip | Today's marketing trends | Scoop.it
With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers.
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Diebold Nixdorf And Australia's Cuscal Ltd. Test New Beacon Technology To Enhance Consumer Experience

Diebold Nixdorf And Australia's Cuscal Ltd. Test New Beacon Technology To Enhance Consumer Experience | Today's marketing trends | Scoop.it
NBC Right Now will provide all your local Yakima, Tri-Cities, Walla Walla and Hermiston news, weather and sports.
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A Marketer's Guide to Retargeting on Facebook [INFOGRAPHIC]

A Marketer's Guide to Retargeting on Facebook [INFOGRAPHIC] | Today's marketing trends | Scoop.it
This infographic examines Facebook Exchange, the retargeting ad platform that enables advertisers to execute real-time bidding on the social network.
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10 Ways to Improve Your Email Marketing

10 Ways to Improve Your Email Marketing | Today's marketing trends | Scoop.it
Most brands have a "pretty decent" email marketing program, but could it be better? Take a look at these 10 things to try and improve your engagement.
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Online Videos More Effective Than TV Advertising

Online Videos More Effective Than TV Advertising | Today's marketing trends | Scoop.it
Advertising executives admit the tide of ads is changing and online video ads are taking the lead, new research has found. 75% of ad agency executives say that online video ads ...
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