Social Media in Manufacturing Today
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What Skills Are Necessary to Be a Great Content Marketer?

What Skills Are Necessary to Be a Great Content Marketer? | Social Media in Manufacturing Today | Scoop.it
What content marketing skills should be on the must-have list? Content marketing experts share what they would put at the top – Content Marketing Institute.
ManufacturingStories's insight:

Outstanding article.  Packed with lots of ideas.   #ContentMarketing #GrowthHacking #DigitalMarketing #ANewWayToMarket #SocialMedia

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Mitigating 3PL Costs as Minimum Wage Rapidly Increases

Mitigating 3PL Costs as Minimum Wage Rapidly Increases | Social Media in Manufacturing Today | Scoop.it
Minimum wage increases are already in place up to $15 in LA County. Get prepared to mitigate rising 3PL costs as a result.
ManufacturingStories's insight:

#Minimum #Wage #Logistics #Warehousing

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3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content

3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content | Social Media in Manufacturing Today | Scoop.it
Marketers need to understand content marketing, content strategy, and intelligent content. Why? Here’s the short of it – Content Marketing Institute.
ManufacturingStories's insight:

#ContentMarketing #GrowthHacking #DigitalMarketing #ANewWayToMarket #SocialMedia

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How to Turn 1 Idea into 2 Months of Content Marketing (and More)

How to Turn 1 Idea into 2 Months of Content Marketing (and More) | Social Media in Manufacturing Today | Scoop.it
Short-term serialization of content offers advantages to both brand and audience. Create your own series with this how-to guide – Content Marketing Institute.
ManufacturingStories's insight:

#ContentMarketing #GrowthHacking #DigitalMarketing #ANewWayToMarket #SocialMedia

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Writing For SEO. SEO & Content Strategy

Writing For SEO. SEO & Content Strategy | Social Media in Manufacturing Today | Scoop.it
Information and consultancy for content marketing, strategy and SEO from David Rosam.
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Content Curation: Copyright, Ethics & Fair Use

Content Curation: Copyright, Ethics & Fair Use | Social Media in Manufacturing Today | Scoop.it

The most common and fundamental questions that come up whenever I talk about content curation (especially in the context of content marketing) is how “How can you use other people’s content?  How does that work with copyright, fair use and more generally ethics?”  This is a topic that I have covered before in two earlier blog posts, but since it’s central to curation, it is worth revisiting once again...Read More....

ManufacturingStories's insight:

#ContentMarketing #GrowthHacking #DigitalMarketing #ANewWayToMarket #SocialMedia #ContentCuration

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What Is The Best Time Of Day To Post On Facebook, Twitter, Linkedin, Pinterest, Instagram And Google Plus?

What Is The Best Time Of Day To Post On Facebook, Twitter, Linkedin, Pinterest, Instagram And Google Plus? | Social Media in Manufacturing Today | Scoop.it
What the heck is the best time of day to post on Facebook, Twitter, Linkedin, Pinterest, Instagram and Google Plus? This is important information to know when it comes to social media lead generation and your business online. Click Here to Get the Answer.
ManufacturingStories's insight:

#ContentMarketing #GrowthHacking #DigitalMarketing #ANewWayToMarket #SocialMedia

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The Beginners' Guide to Twitter Part 2

The Beginners' Guide to Twitter Part 2 | Social Media in Manufacturing Today | Scoop.it
Tone of voice is more how you say it, rather than what you say.  A general rule online is to be informal and personal, rather than formal. And although it’s good to be seen as an expert, you should be a peer, not a professor. You need to become a recognised ...
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The 10 Most Important Business Skills in 2020 (Infographic)

The 10 Most Important Business Skills in 2020 (Infographic) | Social Media in Manufacturing Today | Scoop.it
In just six years, the skills you'll be looking for in star employees will be vastly different from those ideal in today's workers. Consider this your crystal ball.

Via Rami Kantari
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Tony Guzman's curator insight, July 7, 2015 9:43 AM

This infographic shares the expected business skills in 2020. Actually, most of these have a general education foundation and are not so different from those expected in 2000 or 2010, in my opinion. Any surprises?

Michael Ravensbergen's curator insight, July 7, 2015 2:23 PM

Virtual collaboration!!

EZIA's curator insight, July 8, 2015 1:07 PM

Times are changing and you need to learn the many skills that will be required in the future to be successful

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The ROI of Twitter, Explained - Schaefer Marketing Solutions: We Help Businesses {grow}

The ROI of Twitter, Explained - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media in Manufacturing Today | Scoop.it
Sometimes the return on your social media investment comes to you in the strangest ways
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Canva Design School Blog

Canva Design School Blog | Social Media in Manufacturing Today | Scoop.it
Canva's Design School has everything you need to learn design. Check out our daily design articles, interactive tutorials and awesome tips.
ManufacturingStories's insight:

#Design #ContentMarketing #Canva #VisualMarketing #GrowthHacking

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24 Quick Daily Habits You Can Use to Be Smarter

24 Quick Daily Habits You Can Use to Be Smarter | Social Media in Manufacturing Today | Scoop.it
Would like to be better, faster, stronger, and all that good stuff? As you might expect, the road to self-improvement isn't short, and it isn't easy. It all starts with forming good habits, habits that you can carry with you through each day of your life. Once you do them enough, they'll become second nature,…

Via Tom D'Amico (@TDOttawa)
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maria papanikou's curator insight, July 1, 2015 5:20 AM

The way to a better Self!

Anita Vance's curator insight, July 1, 2015 7:30 PM

A little advice for self-improvement.

Larry Heuser's curator insight, July 2, 2015 2:12 PM

Some obvious and not so obvious reminders.

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Content Marketing Careers Archives - Content Marketing Institute

Content Marketing Careers Archives - Content Marketing Institute | Social Media in Manufacturing Today | Scoop.it
ManufacturingStories's insight:

24 Great Content Marketing blog posts to help you build your brand and grow your business

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ManufacturingStories's curator insight, June 27, 2015 2:45 PM

24 Great Content Marketing blog posts to help you build your brand and grow your business

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How to Turn 1 Idea into 2 Months of Content Marketing (and More)

How to Turn 1 Idea into 2 Months of Content Marketing (and More) | Social Media in Manufacturing Today | Scoop.it
Short-term serialization of content offers advantages to both brand and audience. Create your own series with this how-to guide – Content Marketing Institute.
ManufacturingStories's insight:

#ContentMarketing #GrowthHacking #DigitalMarketing #ANewWayToMarket #SocialMedia

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The Importance of Longform Content for Your Website

The Importance of Longform Content for Your Website | Social Media in Manufacturing Today | Scoop.it

In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion abound the subject. 


For clarity, longform means articles, white papers and e-books of 2,000 words or more, while shortform refers to content of 500 to 1,000 words.


Is there really a difference in their overall performances? Science suggests there is.


What the Studies Are Suggesting


Many of today’s Internet marketers swear by shortform content, citing a number of independent studies that indicate audience attention spans are falling and as much as 32 percent of users will begin abandoning websites in as little as five seconds if they are slow to load. 


This doesn’t speak to the effectiveness of the format in reaching its audience in terms of visibility and findability through search. This is one of the most important advantages that longform content has over its counterpart....


Via Jeff Domansky
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Karen Dietz's curator insight, July 20, 2015 3:29 PM

Recent studies in the past few weeks are saying that our attention spans are now shorter than a goldfish's. Yikes! It appears we are too stressed and distracted to pay much attention to anything.


But hold your horses -- don't buy into the hype. Turns out long form content (longer stories) are outperforming short posts by a mile.


This is an easy-to-read post that covers other research showing how necessary -- and results producing -- long form content is.


Bottom line: you need a mix of both.  Read the article to find out more. And thanks to fellow curator Jeff Domansky @Jeff Domansky@thePRcoach for finding and sharing this.

Karen Dietz's comment, July 20, 2015 3:30 PM
Great find Jeff! Thanks for this.
Thorsten Strauss's curator insight, September 24, 2015 7:54 AM

best practice: content length on web site. Long form is important because people get lazy in searching. That is why google prefers sources that give comprehensive answers and leave readers satisfied. 

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5 Powerful Analytics Tools For Serious Pinterest Users

5 Powerful Analytics Tools For Serious Pinterest Users | Social Media in Manufacturing Today | Scoop.it

Pinterest continues to gain momentum as one of the world’s largest and most popular social networks.


Visually driven in a virtually endless sea of recipes, jokes, business tips and bloggers, it can be difficult to focus properly on analytics, strategy and organized marketing campaigns.


Powerful analytics tools for Pinterest users continue to be developed and fine tuned to offer users a strong reporting method on their campaigns and the resulting engagement (or lack thereof) in their market...Read More....

ManufacturingStories's insight:

#Pinterest #Analytics #Business #Monetization #GrowthHacking #ContentMarketing #DigitalMarketing #SEO #SocialMedia

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Make It Catchy: Get Your Articles Shared

Make It Catchy: Get Your Articles Shared | Social Media in Manufacturing Today | Scoop.it

In a time where social media marketing is widely used, it’s easier than ever to get your business’s links shared and your content seen. However, there is so much content coming from so many different places it’s difficult for users to shift through the wide array of posts and information that’s promoted on social media.
Although it can be tough to get noticed, there are a few routes to take to get your content noticed and shared to a wider audience...Read More....

ManufacturingStories's insight:

#ContentMarketing #GrowthHacking #DigitalMarketing #ANewWayToMarket #SocialMedia

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STEAMing Ahead with Susan: STEM Immersion Guide and Resources

STEAMing Ahead with Susan: STEM Immersion Guide and Resources | Social Media in Manufacturing Today | Scoop.it

I recently had the distinctive pleasure of working with a group of educators who are transforming their school into a STEM Academy. You might be wondering: What is a "STEM Academy"? How is that different from a regular school doing STEM projects on Friday afternoons?

The answer can be found on the STEM Immersion Guide.

Science Foundation Arizona, the Arizona STEM Network, and Maricopa County Education Service Agency created the STEM Immersion Guide to guide schools through the process of starting and implementing a STEM program.

ManufacturingStories's insight:

#STEM #STEAM #Disruptive #Pedagogy #Learning #Education #Reform

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How to Maximize Your Facebook Reach — Without Paying for It

How to Maximize Your Facebook Reach — Without Paying for It | Social Media in Manufacturing Today | Scoop.it
Has the organic reach of your Facebook page dropped to nearly zero? It seems an unavoidable phen...
ManufacturingStories's insight:

#ContentMarketing #GrowthHacking #DigitalMarketing #Facebook #SocialMedia

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6 Linking Techniques That Will Help Your Content Get Ranked, Found, and Read

6 Linking Techniques That Will Help Your Content Get Ranked, Found, and Read | Social Media in Manufacturing Today | Scoop.it
Links are critical to your SEO results, which are essential to being found and read. Learn six helpful linking techniques – Content Marketing Institute.
ManufacturingStories's insight:

#Linking #ContentMarketing #GrowthHacking #DigitalMarketing #ANewWayToMarket #SocialMedia

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8 Ways to Use Social Media to Drive Engagement

8 Ways to Use Social Media to Drive Engagement | Social Media in Manufacturing Today | Scoop.it
Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really.…

Via Rami Kantari
ManufacturingStories's insight:

#ContentMarketing #GrowthHacking #DigitalMarketing #ANewWayToMarket #SocialMedia

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Kate Marsh's curator insight, June 16, 2015 9:09 AM

You can't just shout"BUY MY PRODUCT NOW, CUSTOMER!" into the void anymore. Build the relationship and the sales will come.

Michelle Gilstrap's curator insight, July 6, 2015 12:48 PM

Good Infographic, good insight.

Dielle Web e Grafica's curator insight, July 28, 2015 8:16 AM
From www.business2community.com - June 15, 4:56 PM
Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really.…
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Amazon's new Prime Day celebration promises 'more deals than Black Friday'

Amazon's new Prime Day celebration promises 'more deals than Black Friday' | Social Media in Manufacturing Today | Scoop.it
In a deft move aimed at attracting more online shoppers to its subscription-based Prime service, Amazon said Sunday it's holding a special one-day sale for members that promises more deals than Black Friday.
ManufacturingStories's insight:

#Amazon #Prime HUGE #Sale #BlackFriday

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How to Maximize Content with Visual Marketing

How to Maximize Content with Visual Marketing | Social Media in Manufacturing Today | Scoop.it
Maximizing your marketing with visuals to present your great content is crucial. Learn how to maximize your content with visual marketing.
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SlideShare Secrets to Stack the Decks in Your Favor

SlideShare Secrets to Stack the Decks in Your Favor | Social Media in Manufacturing Today | Scoop.it
Missing out on the most powerful features of SlideShare? Check out these ideas to take your SlideShare content to the next level – Content Marketing Institute.
ManufacturingStories's insight:

#SlideShare #ContentMarketing #GrowthHacking #DigitalMarketing #ANewWayToMarket #SocialMedia

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