Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Jane Hart describes her daily personal knowledge management (or PKM) routine. It's an inspiring yet practical workflow for information curation. Or information wrangling, as I like to call it: I ...
Are you sure you want to delete this scoop?
This blog goes through how to manage the huge amounts of information coming in each moment through our digital channels. The author shares her personal knowledge management routine.
Helpful way to structure what we each do more informally
Could be a quick research tip for students: seek, sense, share.
As a social media manager, you're probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there's an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading →
What's ahead of us when it comes to web publishing? How will the tools, methods and approaches to design, to create and to package news and information change over the course of the next few years?
In the second part of this article, I am looking at these key trends:
1) Dusk of Blogs How blogs are changing their role and importance within the information ecosystem.
2) Beyond WordPress WordPress has been a revolutionary tool for small and large independent web publishers. But in its fantastic growth, it may have lost track of its true original purpose. What's there now to replace it?
3) Instant Publishing When it comes to publishing online, it's not just "ease of use" that web publishers want. Immediacy, real-time, is the new in high-demand frontier. How rapidly can you go from thinking of a promotion or a new report to actually having a professional-looking page of it online?
4) Invisible UI Just-in-time interface controls are the future. The time of multiple toolbars with tens of buttons and icons, is definitely over. The new UI is basically invisible... until you need it.
5) Design Intelligence The web design and publishing ecosystem presently doesn't allow for non-technical people to create and maintain professional-looking websites without having to heavily depend on a web design studio or agency. This is about to change. Rapidly.
6) Design Marketplaces Big opportunity ahead for those who will make it easy and efficient to find, select and organize the best web design templates available out there in a fast, easy and effective fashion.
Full article: http://www.masternewmedia.org/future-webpublishing-trends-beyond-2014-part2/
Reading time: 19'
See Part I here: http://www.masternewmedia.org/future-webpublishing-trends-beyond-2014/
. . .hmmmm interesting thoughts for beyond 2014.
Each social media operates a bit differently, and each brand's followers have their own preferences and moods.
The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.
Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.
Basic frameworks. This too shall adjust.
Handy infographic with tips for posting on various popular social media platforms.
According to a recent Piqora study, an item shared on Pinterest generates 78 cents in sales. Half of orders also happen after 2 and a half months of pinning. Another interesting number: On average, pins are 100 times more viral than Tweets! Pretty incredible, right?
intéressant,pour mieux exploiter les tableaux.
Pinterest is a great tool. It anticipates visual marketing, is fun and easy to use and these tools help make it a powerful marketing tool.
Expert Web World provide excellent, effective and affordable service in search engine optimization to get your website in top 10 result in Google, Yahoo and Bing search engine. We worked in the field of SEO, SEM, link building, social bookmarking, traffic generation, top Google ranking, market research, internet marketing, email marketing, content writing. Our main objective is to full-fill the clients requirement and achieve desire goal with in a specific time period. As SEO company in India we believe in quality, effective, affordable work and deliver best to each client as compare to other SEO company in India. Clients satisfaction is our success. After designing and developing the website we submit the website in search engines for basic optimization of website which is free with every web project. It will boost the website traffic and gives you more sales and customer. We try to put your website in 10 slots of first page of google and increase the traffic of visitor in your website. From the start to end we take care of SEO guideline and fixes all bugs in development process. Lots of clients get exceptional results from our proficiency, and your business will too.
When it comes to content creation, most of the time you have a couple of goals. Good content should be informative, compelling, and it should be building your reputation. One of the best ways to do all three of those things is with testimonials. Testimonials are great ways to showcase your talents as a company without sounding egotistical or obnoxious.
But wait, aren't testimonials all cheesy and boring?
Sure, they can be, but I'm not talking about the three sentence blurb that reads like something out of an infomercial. What I'm talking about are longer pieces of content that are sincere. These type of testimonials work really well as blog posts because the blog format gives you enough space to convey a good amount of information without being overly formal. Writing a testimonial with that much meat to it can be daunting, which is why I following a simple outline whenever I help our clients solicit testimonials...More...
Personal Branding is something that a person does to better market themselves and their careers.
Very creative way to illustrate personal branding
Not a bad little summary
Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.
An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.
Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.
With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....
#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.
Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.
Don't lose out , an online presence is crucial to the success of your business.
Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.
Remember people learn from you in 3 ways, audibly, visually and kinaesthetically. Which is why what you do with your body including your face is also so critical.
The first 2 sentences of this article sum it all up:
"On average, your readers will only read 28% of the words on a page.
Can you tell your whole story in 2-3 sentences? Probably not."
As graphic/visual coaches this reinforces the value of recording and working through visuals to support and enhance the normal talking and note taking.
Para aumentar a retenção na aprendizagem, a combinação de imagens e contação de histórias ainda são técnincas campeãs. Vamos pratica-las nas acoes educacionais ?
Deloitte’s annual Technology Trends report launched at SXSW14. The report studies the ever-evolving technology landscape, focusing on disruptive trends that are transforming business, government, and society.
This presentation focuses on 10 topics that have the opportunity to impact organizations across industries, geographies, and sizes over the next 18 to 24 months.
Outstanding Slide Presentation
Innovación disruptiva: tendencias 2014
Very interesting food for thought! I particularly like the ideas of the CIO acting as a Venture Capitalist, the crowdsourcing, the technical debt reversal, the in-memory revolution and realtime DevOps.
añada su visión ...
“Millennials.” “Generation Y.” “Generation Next.” Whatever the name, the group is the same — and so are the values. Let’s take a look at what’s what in the upcoming generation of business leaders in terms of demographics, behavioral information, and attitudes. More....
How to become a curation king / queen. Traditionally, a curator researches and puts together a collection which speaks to a narrative and / or serves a larger idea in art galleries and / or museums...
This is a great resource that explains the "why" of curation and the importance of why Teachers should curate as well as develop the skill of curation with their students, the managers of future digital content.
Helping Chairs help their members gather what they need to know.
A 5-step guide to digital curation.
Recommended by other Curators, especially @Robin Good!
Writers interested in converting a document or a blog into an ebook may find this useful.
Fueled by a common desire to make things better for kids, these Millennials launched communications platforms to address systems-wide problems like truancy and classroom isolation.
We are all starting to understand the importance of social sharing.
Scoop.it rescoops is sharing in overdrive!
When you rescoop another Scoop.it users post, the benefits get multiplied for both you and person who scooped the article first.
Rescoop, add insight and grow your community!
I started using Scoop.it a while back and this illustrates the power of Scoop.it!
As Seth Godin says in his excellent book Linchpin. If you share, everyone is better off, including yourself.
#grew myaudience :))
Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.
Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/
(Unearted by Andres Taborga)
Useful tools for creating infographics
Nice collection of infographic tools from an expert in digital curation.
I am adding this to my seminar resources. Having another set of tools for my teachers to create their PIE Infographics is important. Creating visual representations of learning is such a powerful learning for teachers and is a skill they can transfer to their classroom and for students to create in the classroom.
20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :@Robin Good
@Ana Cristina Pratas
@Brian Yanish - MarketingHits.com
@The Fish Firm
@Cendrine Marrouat - www.socialmediaslant.com
Good Google Drive feature
This is one of my favorite tools. It pulls up images too and with the new image editing tools it is so easy to put in a nice picture.
You do have to log into your Google account to see this content, but it's a worthwhile step.
Millennials would rather give themselves a makeover at home with products purchased at CVS than have one done at a beauty parlor. That's according to a new survey released by SymphonyIRI. They created an infographic based on a second-quarter MarketPulse research survey about shopper attitudes, perceptions and actions affected by the economy, according to AdAge.
The NTIA made a surprising announcement Friday when it said it might relinquish control of the contract that is awarded to ICANN for managing what acts as an address book for the internet.
The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success.
Great infographic: it tells about three things to look for when determining whether your content is successful or not.
What would you add?
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.
To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.
Is Your Site Easy For Search Engines To Read?
Meta Tags: use the proper description for all pages
Title Tags: use a unique and relevant title for each page
H1: use relevant and structured headings throughout the website
IMG: make use of alt description tags for images
SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)
Google does not rank websites, they rank pages.
Each Category and product should have its own page
Consider the site hierarchy
Use Breadcrumb links
On Page Factors
Quality Content: The key to a successful website is unique and relevant content
Keyword Research: Analyze and choose the appropriate keywords for your site.
Keyword Usage: Do your website pages use the words & phrases you want to be found for?
Keyword Density: Proper saturation of keywords being optimized for
Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited
Freshness of Content- Revise and Refresh content often
Off Page Factors
Content, Content, Content
Link Relevancy: Create high quality back links directing to your website
Anchor Text Links : Do links pointing to your pages use the appropriate keywords?
Link Quantity : The more high quality & relevant links pointing to your site the better
Link Quality: Link from only high quality relevant websites
Anchor Text Links
Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users
Facebook Shares- How often are your posts shared?
Google+ Plus 1's : Google says it is working on using +1's as ranking signals
Twitter Followers : Tweets help Google index content faster
Twitter ReTweets – How often are your posts retweeted?
Social Authority- What is your social authority on the web
Social Authority of your fans/ friends/ followers/ connections
Blog regularly: Include unique and relevant content
Social Forums: Engage in relevant social forums
Online Directories: Complete profile on online directory sites
Website Reputation: What other are saying about your business
Review Sites: Google Reviews, City Search, Yelp
Trust : Trust from users and search engines is imperative for long term-success
Domain Age- How long has your site been online?
Domain Authority: Strength of your website
Page Authority: Strength of your internal pages
Location of searcher
Personal settings of searcher
Search History of searcher
Robin Good's Master New Media is a daily online magazine targeted at individuals, small businesses, communicators and media professionals passionate about communicating more effectively with new media technologies
Giving your writing personality is vital if you want to make impact online. That quality is called “voice.” Here are 5 tips to add voice to your content