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These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
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Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014
As a social media manager, you're probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there's an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading →
The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success.
Great infographic: it tells about three things to look for when determining whether your content is successful or not.
What would you add?
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :@Robin Good
@Ana Cristina Pratas
@Brian Yanish - MarketingHits.com
@The Fish Firm
@Cendrine Marrouat - www.socialmediaslant.com
I checked these curators, need to learn how quickly add them to people I'd like to follow ! :(
add your insight...
Improve your Scooping by following these people on Twitter and Scoop.it too!
SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.
To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.
Is Your Site Easy For Search Engines To Read?
Meta Tags: use the proper description for all pages
Title Tags: use a unique and relevant title for each page
H1: use relevant and structured headings throughout the website
IMG: make use of alt description tags for images
SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)
Google does not rank websites, they rank pages.
Each Category and product should have its own page
Consider the site hierarchy
Use Breadcrumb links
On Page Factors
Quality Content: The key to a successful website is unique and relevant content
Keyword Research: Analyze and choose the appropriate keywords for your site.
Keyword Usage: Do your website pages use the words & phrases you want to be found for?
Keyword Density: Proper saturation of keywords being optimized for
Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited
Freshness of Content- Revise and Refresh content often
Off Page Factors
Content, Content, Content
Link Relevancy: Create high quality back links directing to your website
Anchor Text Links : Do links pointing to your pages use the appropriate keywords?
Link Quantity : The more high quality & relevant links pointing to your site the better
Link Quality: Link from only high quality relevant websites
Anchor Text Links
Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users
Facebook Shares- How often are your posts shared?
Google+ Plus 1's : Google says it is working on using +1's as ranking signals
Twitter Followers : Tweets help Google index content faster
Twitter ReTweets – How often are your posts retweeted?
Social Authority- What is your social authority on the web
Social Authority of your fans/ friends/ followers/ connections
Blog regularly: Include unique and relevant content
Social Forums: Engage in relevant social forums
Online Directories: Complete profile on online directory sites
Website Reputation: What other are saying about your business
Review Sites: Google Reviews, City Search, Yelp
Trust : Trust from users and search engines is imperative for long term-success
Domain Age- How long has your site been online?
Domain Authority: Strength of your website
Page Authority: Strength of your internal pages
Location of searcher
Personal settings of searcher
Search History of searcher
Robin Good's Master New Media is a daily online magazine targeted at individuals, small businesses, communicators and media professionals passionate about communicating more effectively with new media technologies
Giving your writing personality is vital if you want to make impact online. That quality is called “voice.” Here are 5 tips to add voice to your content
Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.
A team of researchers from UCLA and the University of Michigan has developed a material that could help prevent blood clots associated with catheters, heart valves, vascular grafts and other implanted biomedical devices.Blood clots at or near implanted devices are thought to occur when the flow of nitric oxide, a naturally occurring clot-preventing agent generated in the blood vessels, is cut off. When this occurs, the devices can fail.
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.
Some great learning lesions. ozzie Mindfulness.com okay...I did it intentionally to interject some humor.
Great tips when designing your #Wordpress Blo. #DIYSEO #Nine0Media #SocialMediaTools
Good to use with kids and adults!
LinkedIn has re-defined the resume. So a well organised LinkedIn profile is now essential. Here are 21 key steps to create an awesome LinkedIn profile.
Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that.As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art.Let’s consider seven habits of content creation that would make Klaus Biesenbach proud. Continue reading →
How Top Brands Are Using Twitter [INFOGRAPHIC]
Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.
An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.
Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.
With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....
I love all these shiny numbers, and the infographics are great to prove your point regarding the importance of SM presence - but be cautious when you see stuff like this? Who conducted the research? How many respondents were there, etc...
Very interesting infographics !
#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.
Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.
L'image a un caractère universel qui se passe souvent de traduction. Il capte l'attention de tous les profils d'internautes... Thanks for sharing!
Some good examples here.
Remember people learn from you in 3 ways, audibly, visually and kinaesthetically. Which is why what you do with your body including your face is also so critical.
Deloitte’s annual Technology Trends report launched at SXSW14. The report studies the ever-evolving technology landscape, focusing on disruptive trends that are transforming business, government, and society.
This presentation focuses on 10 topics that have the opportunity to impact organizations across industries, geographies, and sizes over the next 18 to 24 months.
Outstanding Slide Presentation
Vale la pena prestar atención
Innovación disruptiva: tendencias 2014
Very interesting food for thought! I particularly like the ideas of the CIO acting as a Venture Capitalist, the crowdsourcing, the technical debt reversal, the in-memory revolution and realtime DevOps.
“Millennials.” “Generation Y.” “Generation Next.” Whatever the name, the group is the same — and so are the values. Let’s take a look at what’s what in the upcoming generation of business leaders in terms of demographics, behavioral information, and attitudes. More....
How to become a curation king / queen. Traditionally, a curator researches and puts together a collection which speaks to a narrative and / or serves a larger idea in art galleries and / or museums...
Les compétences de la curation
Great tips on duration..a resource that I'm finding to be valuable.
This is a great resource that explains the "why" of curation and the importance of why Teachers should curate as well as develop the skill of curation with their students, the managers of future digital content.
Recommended by other Curators, especially @Robin Good!
Writers interested in converting a document or a blog into an ebook may find this useful.
Fueled by a common desire to make things better for kids, these Millennials launched communications platforms to address systems-wide problems like truancy and classroom isolation.
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.
This article shows the 14 best analytic tools for social media. Social Media is constantly growing, as the info graphic show, and this shows the best tools to use for marketing.
Infographics on how to track down your Social Media analytics.
What will be the next Facebook, Twitter, Instagram, etc?
by Michelle Pacansky-Brock
"Demonstrates how to start a Hangout and invite 9 others even those NOT in your Circles. A great workflow for educators using Hangouts. Note: This video does not demonstrate Hangouts on Air (just regular Hangouts ... no recording or public viewing). "This tutorial was created with Movenote (a free, easy to use tool!)."
Learn to use Google Hangouts for virtual author visits, book clubs, school to school discussions, etc.
The Maker Movement, a technological and creative learning revolution underway around the globe, has exciting and vast implications for the world of education. New tools and technology, such as 3D printing, robotics, microprocessors, wearable computing, e-textiles, “smart” materials, and programming languages are being invented at an unprecedented pace. The Maker Movement creates affordable or even free versions of these inventions, while sharing tools and ideas online to create a vibrant, collaborative community of global problem-solvers. More....
More on the Maker Movement here http://bit.ly/1buT0iG
Social Media Marketing Podcast 80, in this episode Michael Wolf shares the research he carried out to help him discover more about podcasting.
When it comes to your social media strategy, you should never put all your eggs in the Facebook's basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.
Ogni piattaforma ha le sue best practice, ma qui si fa di più: si pensa agli obiettivi!