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Content Curation for Content Marketers: Six Basic Ways To Curate Other People Stories

Content Curation for Content Marketers: Six Basic Ways To Curate Other People Stories | Social Media in Manufacturing Today | Scoop.it




Via Robin Good
ManufacturingStories's insight:

These are some great ideas.  Content curation is a great teaching tool for students.  Thanks Robin for your great and dedicated CURATION!

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Jordi Carrió Jamilà's curator insight, August 14, 2013 5:00 AM

Pawan Deshpande, fundador y CEO de Curata, nos describe en este artículo 6 pautas de cómo comentar los contenidos curados, para mejorar nuestras habilidades de “curatas”

 

Valora las pautas a seguir en estos tres aspectos:

  • En el esfuerzo del curador del contenido realizado.
  • En el valor del posicionamiento de la curación, respecto al SEO
  • En el valor de la calidad de la aportación del curador del contenidos


Totalmente de acuerdo con el comentario de Robin Good, en que es más importante la calidad de la aportación de valor aportado “valor añadido” por el curador vs. los otros dos aspectos.  

 

Este “valor añadido” es el que a la larga sabrán valorar tus seguidores y también los buscadores como Google

 

Un gran artículo de Pawan Deshpande, felicitaciones por tu aportación y reflexiones.  

Roberto Ivan Ramirez's comment, August 15, 2013 8:51 PM
El arte de curar información en la Web es más que una práctica del conectivismo, es parte de un ejercicio de aprendizaje e inteligencia colectiva.
John Thomas's curator insight, February 12, 2014 5:20 AM

Pawan Deshpande, founder and CEO of Curata, has just published an article that provides some very useful guidelines to content marketers interested in improving their basic content curation skills.

 

The article provides six alternative approaches to curating content, from simple ones like quoting and retitling, to more advanced ones like parallelizing, storyboarding and summarizing.

 

The context provided in this article circles around three key factors:

Quantity of effortSEO valueAdded value

so that you can compare, among the alternative curation approaches presented, the ones that better match your own needs.

 

But, beware. Though content marketing experts have you believe that saving time, seo impact and traffic size are key variables to go after, I remain of the impression that true "added value" provides order of magnitude greater benefits than the other two combined. 

 

In other words, to rank and evaluate the value of a curation approach versus another, I would ask: Does the curation produced help other people make better sense of a topic? Does it allow for others to learn about an issue without having to juggle and research tens of dubious resources? Does it save the reader time in learning about the topic he's interested in while providing him with all the needed info?

 

Having said this, I deem this article particularly useful for content marketers getting interested in content curation, and in learning which approaches they can adopt, besides reposting and sharing the best content they can find, to improve their "value added" propositions.

 

 

Useful. Resourceful. 7/10

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The Freelancer Generation: Why Startups And Enterprises Need To Pay Attention

The Freelancer Generation: Why Startups And Enterprises Need To Pay Attention | Social Media in Manufacturing Today | Scoop.it
Gone are the days of the 40-hour work week that kept us at work eight hours a day. I find that most startup founders or business owners in Silicon Valley work..
ManufacturingStories's insight:

Millennials #StartUps #ContentMarketing #SMM #Freelancing

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Born to Engineer - Eleanor Stride - YouTube

Engineering is an art-form, where you use your imagination to solve a problem, innovate and create. Engineers have been involved in creating your smartphone,...
ManufacturingStories's insight:

#Engineer #Bubbles #Physics #Education #SurfaceTension

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Our Favorite Tweets from the 2015 #CMWorld Twitter Chats

Our Favorite Tweets from the 2015 #CMWorld Twitter Chats | Social Media in Manufacturing Today | Scoop.it
We share some highlights from the hundreds of super-smart, incessantly curious, and generous #CMWorld Twitter Chat participants. – Content Marketing Institute
ManufacturingStories's insight:

#ContentMarketing #SMM  #GrowthHacking

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This Week in Content Marketing: Content Marketing Strikes Back

This Week in Content Marketing: Content Marketing Strikes Back | Social Media in Manufacturing Today | Scoop.it
In a Star Wars-themed episode, Joe and Robert talk Pineapple, ad blocking’s impact on business models, ice cream, and more. – Content Marketing Institute
ManufacturingStories's insight:

#ContentMarketing #SMM #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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Governing Brand Identity in the Age of Social Media

Governing Brand Identity in the Age of Social Media | Social Media in Manufacturing Today | Scoop.it

With each new wave of social software and tools, marketers have more prominent and sophisticated ways to adopt an online identity and interact with audiences – for better and for worse. The good thing is that organizations now engage with prospects, customers, and the world at large in ways inconceivable a decade ago. The not-so-good is that organizations no longer control their brand identity as they once did...Read More....

ManufacturingStories's insight:

#ContentMarketing #SMM #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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How to Test Short-Form Content Before Making Long-Form Investment

How to Test Short-Form Content Before Making Long-Form Investment | Social Media in Manufacturing Today | Scoop.it
If you want to see if your long-form content like books, courses, or videos, will pay off, use the MVC test. – Content Marketing Institute
ManufacturingStories's insight:

#ContentMarketing #SMM #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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What Content Marketing Will Look Like in 2016: 40+ Predictions | CMI

What Content Marketing Will Look Like in 2016: 40+ Predictions | CMI | Social Media in Manufacturing Today | Scoop.it
Over 40 of the top industry thought leaders share their predictions for content marketing in 2016. Do you agree? – Content Marketing Institute
ManufacturingStories's insight:

#ContentMarketing #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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This Week in Content Marketing: Homeless Media's Huge Opportunity, Big Risk

This Week in Content Marketing: Homeless Media's Huge Opportunity, Big Risk | Social Media in Manufacturing Today | Scoop.it
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Top 4 Content Marketing Metrics

Top 4 Content Marketing Metrics | Social Media in Manufacturing Today | Scoop.it
When you log in to your Google Analytics, you can be overcome by the sheer volume of information. Here are the top 4 Content Marketing Metrics to follow.

Via C. Todd Livengood
ManufacturingStories's insight:

#SMM #ContentMarketing  #SocialMedia #GrowthHacking

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C. Todd Livengood's curator insight, December 2, 2015 8:23 AM

"The bottom line here is you want to create content people are looking for. This means you want to take a strategic approach to your content creation."

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Content Metrics: Assessing the Real Impact of Curation

Content Metrics: Assessing the Real Impact of Curation | Social Media in Manufacturing Today | Scoop.it
If you use curated content, here are the metrics you should care about and the ones you can ignore. – Content Marketing Institute
ManufacturingStories's insight:

#ContentMarketing #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking #Curation

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Content Monetization - Thought Leadership Leverage

Content Monetization - Thought Leadership Leverage | Social Media in Manufacturing Today | Scoop.it
All content is an asset. At TLL, our content monetization service repurposes your existing content in profitable ways for your target audience.
ManufacturingStories's insight:

#Monetization #ContentMarketing #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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A 4-Step Approach to Create Content That Hits the Mark | Content Marketing Institute

A 4-Step Approach to Create Content That Hits the Mark | Content Marketing Institute | Social Media in Manufacturing Today | Scoop.it
Start with this four-step approach to figuring out what effective content is for your brand. – Content Marketing Institute
ManufacturingStories's insight:

#ContentMarketing #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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Data: The Missing Piece in Your Content Marketing Strategy

Data: The Missing Piece in Your Content Marketing Strategy | Social Media in Manufacturing Today | Scoop.it
Follow this three-step, data-based framework to optimize your content marketing strategy – context, connections, and clarity. – Content Marketing Institute
ManufacturingStories's insight:

#BigData #IoT #ContentMarketing #InboundMarketing #DigitalMarketing #SocialMedia

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3 Types of Audiences That Drive Word of Mouth Marketing Success

3 Types of Audiences That Drive Word of Mouth Marketing Success | Social Media in Manufacturing Today | Scoop.it
Want to master word of mouth marketing? First, identify which of these three audiences is best-suited to spread the word about your brand.
ManufacturingStories's insight:

#ContentMarketing #SMM #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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It’s Bigger than Me. It’s Bigger than You.

It’s Bigger than Me. It’s Bigger than You. | Social Media in Manufacturing Today | Scoop.it
As I read this email first thing in the morning, it brought tears to my
eyes. I think sometimes we forget how much we affect and have an impact on
others merely by our presence and not just directly through the work we do.
As I reflected on this email, it made me think about how the work I do is
so much bigger than me. You never know who suddenly gathers the courage to
step out and be phenomenal because they saw someone who looked like them do
the same thing.  
ManufacturingStories's insight:

#StartUp #Crowdfunding #Financing #Motivation Millennials

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You Spoke. We Listened. 11 Top Content Marketing Challenges Solved

You Spoke. We Listened. 11 Top Content Marketing Challenges Solved | Social Media in Manufacturing Today | Scoop.it

Whether it’s starting from the beginning (making the case for content marketing) or enhancing your programs (figuring out what’s working), the opportunities for content marketing learning are endless.


As CMI’s director of online training, I have the privilege of working with leading industry experts to identify the most pressing challenges you face and help them create the courses to help you learn on your own time through CMI University.


Today, I share 11 of those challenges, offer a brief tip from an instructor, and provide resources for you to use today and in the future to expand your knowledge...Read More....

ManufacturingStories's insight:

#ContentMarketing #SMM #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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What Content Marketing Will Look Like in 2016: 40+ Predictions

What Content Marketing Will Look Like in 2016: 40+ Predictions | Social Media in Manufacturing Today | Scoop.it
Over 40 of the top industry thought leaders share their predictions for content marketing in 2016. Do you agree? – Content Marketing Institute
ManufacturingStories's insight:

#ContentMarketing #SMM #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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5 Must-Have Tools for the Brainy Social Media Manager

5 Must-Have Tools for the Brainy Social Media Manager | Social Media in Manufacturing Today | Scoop.it
Discover five must-have tools (all with free options) to boost your social media strategy and implementation. – Content Marketing Institute
ManufacturingStories's insight:

#ContentMarketing #SMM #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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What Is Most Popular on Social Media Today and How Can It Help You Create Great Content?

What Is Most Popular on Social Media Today and How Can It Help You Create Great Content? | Social Media in Manufacturing Today | Scoop.it
A few days ago, I wrote about what content marketers could learn from the articles that were most popular on the NYTimes website in 2015. Now I’d like to turn to the most read articles on Social Media Today in 2015. I’m using the same metric as the NYTimes, which is number of combined hours spent reading each article.
ManufacturingStories's insight:

#ContentMarketing #SMM #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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2016 Social Media Image Sizes Cheat Sheet

2016 Social Media Image Sizes Cheat Sheet | Social Media in Manufacturing Today | Scoop.it

Great infoSocial media is an ever-changing beast. You almost can’t have a business in this day and age without a presence in the online world and specifically, at least, one of the big eight social media sites. Gone are the days where only teens frequented MySpace to chat with friends. Social media is here to stay, and people are looking online for your business so you’d better present your best.


Via Brian Yanish - MarketingHits.com, ManufacturingStories
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Jeff Domansky's curator insight, January 9, 1:39 PM

Simply useful!

Jeff Domansky's curator insight, January 12, 11:12 PM

Here's an excellent guide to sizing visuals for various social media channels. Recommended reading. 9.5/10

Philippe Trebaul's curator insight, March 20, 4:35 PM

Here's an excellent guide to sizing visuals for various social media channels. Recommended reading. 9.5/10

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108 Experts Give ONE Advice to New Bloggers | Bloggingthing.com

108 Experts Give ONE Advice to New Bloggers | Bloggingthing.com | Social Media in Manufacturing Today | Scoop.it

We all want to hear advices from experienced folks when we started blogging.  However there is no one way to success, so I’ve asked hundreds of experts.  Truth is I was very curious about what they have to offer, what kind of pattern will you find, will there be any controversies?  This impactful post is the result of weeks of outreaches and it would be a lie to say it didn’t move me....Read More....

ManufacturingStories's insight:

#ContentMarketing #Blogging #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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9 Tips for Becoming a Social Media Influencer | SocialMediaExaminer

9 Tips for Becoming a Social Media Influencer | SocialMediaExaminer | Social Media in Manufacturing Today | Scoop.it
Do you want people to come to you for social media advice? In this article, you'll find nine tips that can help you become a social media influencer.
ManufacturingStories's insight:

#SMM #ContentMarketing #SocialMedia #GrowthHacking

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Nobody can blog for you, but maybe they can blog WITH you

Nobody can blog for you, but maybe they can blog WITH you | Social Media in Manufacturing Today | Scoop.it

^It's risky turning your blog over to others, but one solution is to have people who blog with you, not for you.

ManufacturingStories's insight:

#ContentMarketing #SocialMedia #Blogging #Writing

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Learn How to Engage Gen C (It’s Not Just Millennials)

Learn How to Engage Gen C (It’s Not Just Millennials) | Social Media in Manufacturing Today | Scoop.it
You’ve heard of millennials, but have you heard of Gen C? These five tips can help you engage with this “powerful new force.” – Content Marketing Institute
ManufacturingStories's insight:

#Millennials #ContentMarketing #InboundMarketing #DigitalMarketing #SocialMedia #GrowthHacking

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32 Content Marketing Posts We Are Thankful For | CMI

32 Content Marketing Posts We Are Thankful For | CMI | Social Media in Manufacturing Today | Scoop.it
The Content Marketing Institute team gives thanks to posts that have helped them and explain how these articles can boost your content marketing success.
ManufacturingStories's insight:

#ContentMarketing #Thanksgiving

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