Social Media in Manufacturing Today
3.1K views | +0 today
Social Media in Manufacturing Today
Social Media Brings Manufacturers, Educators, Workers, Customers & Communities Together
Your new post is loading...
Your new post is loading...
Rescooped by ManufacturingStories from Public Relations & Social Marketing Insight!

The Importance of Longform Content for Your Website

The Importance of Longform Content for Your Website | Social Media in Manufacturing Today |

In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion abound the subject. 

For clarity, longform means articles, white papers and e-books of 2,000 words or more, while shortform refers to content of 500 to 1,000 words.

Is there really a difference in their overall performances? Science suggests there is.

What the Studies Are Suggesting

Many of today’s Internet marketers swear by shortform content, citing a number of independent studies that indicate audience attention spans are falling and as much as 32 percent of users will begin abandoning websites in as little as five seconds if they are slow to load. 

This doesn’t speak to the effectiveness of the format in reaching its audience in terms of visibility and findability through search. This is one of the most important advantages that longform content has over its counterpart....

Via Jeff Domansky
Karen Dietz's curator insight, July 20, 2015 3:29 PM

Recent studies in the past few weeks are saying that our attention spans are now shorter than a goldfish's. Yikes! It appears we are too stressed and distracted to pay much attention to anything.

But hold your horses -- don't buy into the hype. Turns out long form content (longer stories) are outperforming short posts by a mile.

This is an easy-to-read post that covers other research showing how necessary -- and results producing -- long form content is.

Bottom line: you need a mix of both.  Read the article to find out more. And thanks to fellow curator Jeff Domansky @Jeff Domansky@thePRcoach for finding and sharing this.

Karen Dietz's comment, July 20, 2015 3:30 PM
Great find Jeff! Thanks for this.
Thorsten Strauss's curator insight, September 24, 2015 7:54 AM

best practice: content length on web site. Long form is important because people get lazy in searching. That is why google prefers sources that give comprehensive answers and leave readers satisfied. 

Rescooped by ManufacturingStories from Digital Presentations in Education!

Edgar, the storyteller

Edgar, the storyteller | Social Media in Manufacturing Today |
Edgar is a beautiful place where people tell and share digital stories about what they craft, sell and do in their life.


A beautiful lightweight tool for creating digital stories. Use your instagrams, tweets or upload your home photos and videos. Add short captions and we do the rest.

Via Baiba Svenca
Willemijn Schmitz's curator insight, January 14, 2014 10:00 AM

mooie simpele digitale storyteller

France Lafleur's curator insight, January 14, 2014 11:29 AM

Si vous avez un-peu de temps et quelques images  mettre de l'avant.

Rosa Hdez Guzmán's curator insight, January 16, 2014 11:37 PM

Inside  me live a great storyteller but  she is in a small jail.


Rescooped by ManufacturingStories from School & Learning Today!

Storytelling with Data Visualization

Storytelling with Data Visualization | Social Media in Manufacturing Today |
Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics.

Via José Carlos, ManufacturingStories
Anna Vetter's curator insight, May 1, 2015 8:21 AM

L'infographie pour raconter des histoires.

Un article fort clairement documenté sur l'émergence des données visuelles. En prime, quelques conseils utiles pour la conception :

- organiser le plan de l'infographie sur le papier

- identifier l'idée force (comme sujet principal de l'infographie)

- vérifier l'exactitude des informations et la légitimité des sources

- faire aussi beau que possible !

Nikke Blout's curator insight, May 13, 2015 5:16 PM

Content Marketing: the magic of visualizations in helping data tell the story. #contentmarketing #marketing #bigdata #sales #agility

Dianita Páez's curator insight, May 14, 2015 1:23 PM

Infografías que cuenten historias. 

Rescooped by ManufacturingStories from Internet Marketing Strategy 2.0!

Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Social Media in Manufacturing Today |
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good
Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.


El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).


Una gran herramienta.


De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).



Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.