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Brought to you by Tocquigny, a B2B Digital Marketing Agency. Ranked #3 Interactive Agency by B-to-B Magazine.
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This page is dedicated to our friends who are interested in keeping up with the latest business marketing news and trends. This one-stop destination recaps the latest headlines and developments throughout the day.
Tocquigny is a leading digital marketing agency. We build brands that give our clients a competitive edge by leveraging the latest new media technologies in digital innovation, web design, social media, and mobile marketing. CONTACT US MTurner@Tocquigny.com 512-532-2800 CONNECT @Tocquigny | Linkedin | Facebook | Pinterest | YouTube | Tumblr Delete the scoop?
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We all know kids say the darndest things, but it turns out they are even more adorable in written form.
Tocquigny's insight:
Children. Those precocious, adorable, sassy little humans. As any parent can tell you, kids are oh, so awesome and oh, so witty when you least expect it. And especially so when you give them a pen and a piece of paper (or for the 21st-century family: a tablet). Bill Cosby may have proven that kids say the darndest things, but clearly kids have no issues writing some pretty darn funny stuff. Some of it is a bit disconcerting, but most of it just proves that kids are too smart for their own good. 
Westbrack Marketing's curator insight,
May 13, 2:20 PM
I have a wall by my bed where I post notes my kids have written. It is a great thing to wake up to. Delete the scoop?
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When it comes to the Internet, do you know what is fact or fiction? Take this quiz and learn about the Internet and what is fact or fiction.
Tocquigny's insight:
It's hard to believe that only about 10 to 15 years ago (depending on your level of geekiness) the Internet was a strange new world. And now it's impossible to imagine life without it. We can't even remember how we booked hotel rooms way back then -- or kept in touch with people. Can you imagine trying to write a term paper without the Internet? You might practically live your life on the Internet, but how much do you really know about it? Delete the scoop?
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This humorous infographic breaks down the seven different types of digital marketers. It highlights how modern marketing is unique and creative today.
Tocquigny's insight:
Digital marketing, which is a buzz phrase in the modern marketing sphere, has so many different meanings to different marketers that it’s easy to get confused. I looked it up on Wikipedia today, just to see what someone had put in there, but was too lame to even include in this article. If you are trying to wrap your brain around the digital marketing ecosystem, you might find this article called The Ultimate Guide To Understanding Digital Marketing helpful. Today I’d like to sharewith you a humorous look at digital marketers. Traditional marketing strategies that may have worked a decade ago are no longer relevant today. Modern marketing is more advanced, more techie and some might even say geeky. Smart modern marketers know this, and they are savvier than ever. This infographic called The 7 Types Of Digital Marketers by Optify takes a humorous look at today’s digital marketers. If you are familiar with modern marketing, they even encourage you to mix and match these different types so you can create your own unique style of digital marketing. When you look through this list, you’ll probably recognize some of these people. Whether you’ve seen them in your Twitter stream, in your email or on the different sites you visit throughout the day, they are everywhere. Which one are you? I thought it was interesting to see that emails have a 15% increase in open rates if there is a symbol in the subject line, and a 4.8% increase if there is a hashtag in the subject line. I can think of so many people who fall into the “beta tester” type. I think I follow all of those people on Twitter. This is a lot of fun to read through. I hope you enjoy it! 
Jennifer Beever's curator insight,
May 12, 6:43 PM
I think I'm mostly Social Media Master with a little Snarky Marketer rolled in, because I do get on my soapbox and rail against the injustice of SEO and website compabnies charging lots for outdated sites and tactics. 
Umesh Choori's curator insight,
May 16, 9:11 AM
Marketing is more complex now - needs both left and right brain. Funny infograph Delete the scoop?
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Indiana Jones dresses like a chipmunk? Wait. What? Mind = blown.
Tocquigny's insight:
Mind = blown. It's about to happen, so prepare your noggin. Sure, you know oodles of random facts about pop culture and can rattle off Big Lebowskiquotes, but that doesn't mean your brain has made every weird connection that's happened in movies, TV and music. Luckily for fun-fact seekers, the Internet encourages the sharing of mind-blowing tidbits on places like Reddit and Imgur. Take a scroll through 15 of the most astonishing pop-culture realizations ever shared on the tubes. Delete the scoop?
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Are your Web ads looking a little off-color?
Tocquigny's insight:
Most of the readers on DesignFestival probably already know which colors to avoid in advertising, so for those of you who fall into this category, this article is simply to give you a bit of humor to brighten your day. However, if you are still new to advertising, or maybe there is a color combo or scheme you absolutely love but can’t seem to find success with, perhaps this article will help you see why certain colors are so bad for advertising. You may also want to check out some color scheme apps for helping you choose better color combinations. I’m a big believer in color. I would go so far to say that all colors are beautiful, even the ones I don’t relate to very well. In combination with the right colors, they can be even more appealing and produce the right feelings in a target audience. In combination with the wrong colors, however, or used in the wrong way, all colors have the potential to simply be obnoxious. In fact, some advertisers seem to use bright, neon, abrasive, or even mismatching colors in a lazy attempt to capture attention. The problem is that these colors may initially grab attention but ultimately damage the brand and the credibility of the offer. [Here] are some of the worst uses of color in advertising, both online and in print. Glance through and make sure you aren’t using any of the following simply as a short-term strategy to attract attention. Delete the scoop?
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Tocquigny's insight:
Consumers visually engage with native ads 52% more frequently than with traditional banner ads, according to a new study from Sharethrough and the IPG Media Lab. The study, titled Benchmarking the Effectiveness of Native Ads, used surveys and eye-tracking technology to measure ad impact for major brands. Among the key findings of the study, which reports the results of both a survey and an eye-tracking study:
Also, consumers viewed native ad units and original editorial content nearly identically. In fact, a slightly higher percentage of people tracked looked at native ads (26%) versus editorial content (24%). Delete the scoop?
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Tocquigny's insight:
NASA has Twitter down to a science. The agency knows the ins and outs of YouTube. It even even makes Google+ look cool. But what you may not know is that NASA has plenty of forgotten features all over its websites, just waiting for geeks to uncover. Delete the scoop?
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Tocquigny's insight:
A software however good has to improve continuously or will be outdated very soon in this time of fast technological change. WordPress is highly popular and a strong community around it also is enhanced continuously to make it more and more useful to its users. WordPress generally makes a new release every three to four months. Generally the ideas for the for the new features are collected from different places like the ideas forum, the support forum , the most popular plugins , some dev brainstorms and other sources. Then with discussions the features of the release are frozen and tasks are created for them. Now the WordPress team is working hard on developing the features for the new release which is WordPress 3.6. WordPress 3.6 has many cool new features like enhancements in Post Format, a great new theme twentythirteen etc. In this article we are going to do an overview of all these features and what can we expect from WordPress 3.6. Delete the scoop?
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How can you tell if you have a hot, warm or cold lead on Twitter?
Tocquigny's insight:
How can B2B marketers find leads on Twitter?LeadSift’s new flowchart attempts to answer just this question. This handy infographic warns B2B marketers not to waste time on tweeters with Justin Bieber mentioned in their bio, less than 15 followers and feline profile pictures. At first the information may appear hilarious and useless, but many businesses often forget to follow these simple steps. The lead generation platform’s blog explains: “One of the biggest challenges with social selling is the differentiation between a warm, cold and hot leads. It’s not easy for businesses to evaluate and understand the core difference between someone who’s simply tweeting for the sake of tweeting and someone who’s genuinely interested in a brands product or service.” 
Patricia Goodman's curator insight,
May 10, 11:57 AM
Simple infographic explains how to analyze your Twitter leads. Delete the scoop?
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Champagne, clothes, and cars.
Tocquigny's insight:
MyVoucherCodes, a UK coupon website, calculated how expensive it would be to live like Fitzgerald's Jay Gatsby. They took into account Gatsby's home, parties, servants, and even the cost of maintaining the vast estate described in "The Great Gatsby," and then translated that price to what it would cost today. The total cost of living like Gatsby would be $34,320,880. The cost of fruit and champagne alone was estimated at $81,300, not to mention his planes, boats, and car. You can read the full explanation of how MyVoucherCodes created the infographic at their website, and view it in full above. Delete the scoop?
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If you are about to create a business marketing video, this infographic can help. It offers tips and things to consider so your video will be well received.
Tocquigny's insight:
If you are a regular visitor on Bit Rebels, you know we often write about brand new technology innovations when they are first introduced on crowdfunding websites like Kickstarter and indiegogo. If you’ve read about the crowdfunding trends over the past year, you know that some people have raised insane amounts of money in short periods of time. What do all the super successful campaigns have in common? There are many things actually, but one is that they have a strong marketing video. Crowdfunding has opened the floodgates when it comes to funding innovations, and it’s the reason many products exist today. When someone sets up a Kickstarter campaign, for example, they are encouraged to create a stunning marketing video. If you do a quick search for the most successful crowdfunded campaigns, you’ll notice that they all have a strong marketing video. The question is, how do you go about creating one of those videos? A creative, powerful business video can be useful not only for crowdfunding purposes, but for all kinds of online marketing purposes. The thing is though, many brands think in terms of traditional marketing when they create these types of videos, which is a recipe for disaster. For an example of this, just think about the last time you started to watch a video on YouTube and the intro was so long that you lost interest before you even got into it. We’ve written about how to create a viral video before, and although there are some similarities, for the most part, creating a strong business marketing video is very different. This infographic calledQuality Above All: Assuring Your Business Video Leaves The Rest In The Dust by KZO Innovations offers some great things to consider when you’re putting together your own video. According to the Kickstarter blog, they just launched their Video Mode feature last month. This feature highlights the marketing video more than ever before. You can also click over to Fast Company to read How To Make A Kickass Kickstarter Video for even more tips. Enjoy! 
kofi anderson's curator insight,
May 10, 5:52 AM
Poor quality videos drives away potential customers. 
Neil Ferree's comment,
May 13, 6:47 PM
Brand new out of the gate Scoop Topic and looking good! These audience retention rates sparked an idea for me to screen cap one of my YT video with audience retention rates on one of my long long x-long video 20:29 videos that beat the avg.
Roy Filer's comment,
May 13, 8:00 PM
I must agree about the quality. These days people don't want to have to wait a long time to view a video online, or to have to watch a poor quality video. Perhaps someone can offer an alternative solution to poor quality video for slow internet performance?
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A New Survey Shows Marketers See Digital as Their Greatest Weakness
CMOs feel huge pressure to satisfy customers, a survey shows, but haven't fully embraced the technology that's required.
Tocquigny's insight:
As new channels and technologies provide customers with countless options to switch to new services and brands, today's chief marketing officer is feeling tremendous pressure to find solutions that keep customers engaged and coming back. How much pressure? A new study by Accenture Interactive, "Turbulence for the CMO," reveals that 70 percent of the CMOs of some of the world's largest enterprises think they have five years to fundamentally overhaul their companies' corporate marketing operating model to achieve competitive success. CMOs are increasingly concerned that tight budgets and the lack of a clear digital strategy across the enterprise are hurting their company's ability to compete in the digital age. They are being squeezed by the need to support major corporate objectives -- profitable growth and operational efficiency -- while maintaining a loyal customer base and increasing sales amidst stiffer competition and higher customer expectations. Despite huge investments in the tools, technologies and resources to better connect with customers, four in 10 of the executives surveyed -- over 400 senior marketers in 10 countries -- say that they are still not prepared to meet their marketing objectives. Considering that 65 percent of the CMOs reported that consumers' expectations for relevant, targeted experiences are having the greatest long-term impact on marketing strategy, the road to success will depend on the ability to drive digital technology beyond marketing and into the enterprise as a whole. Based on the survey's key findings, there are four broad steps that marketers need to take if they hope to meet customer demands and grow market share. 
BBFMP's curator insight,
May 9, 5:17 PM
Excellent insight on how CMO's need to get and stay prepared on meeting their marketing goals. The steps outlined are being taght (in one form or other) in business and leadership academic programs currently. 
Christopher Sachse Aaris's curator insight,
May 10, 2:28 AM
Be aware of the source of the survey but still some insights to be found IMO Delete the scoop?
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![The Ultimate Guide To Understanding Digital Marketing [Infographic] | Tocquigny's Digital Marketing Daily | Scoop.it](http://img.scoop.it/-ksaX1YBI9mZGePivdWqKjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
Tocquigny's insight:
When I first heard the term “digital marketing” a few years ago, like many people, I thought it meant any type of marketing that is digital or online. After I leaned what it really meant, I started to learn how powerful it can be. Just like some people write a blog post, send a tweet with the link, and then call themselves social media marketers, many people think they are digital marketers without fully understanding what it means. The best way I can explain it is to say that digital marketing is a whole digital ecosystem where – in the best case scenario – all the parts and pieces work together like a well-oiled machine. If a marketer only focuses on creating infographics or posting on Facebook, that is not taking advantage of what digital marketing offers when it’s done well. It’s about understanding the detailed mechanics of how people relate to the Internet, and learning how to use that to get the results you want. It’s about being creative and combining several strategies that are specifically designed to work together to achieve the same goal. What I’m describing might sound like a strong branding strategy, and you’re right, there are many similarities between a strong online branding strategy and a strong digital marketing initiative. Coca-Cola and McDonald’s are both companies that I have seen do some effective and very creative digital marketing and branding over the past year. To understand this more, you can click over to What Is Digital Marketing Anyway? by James Ball and check out this infographic of the same name by pixaal.com. I know when you first look at this, you may think you don’t have time to cover all these different areas. I know for us here at Bit Rebels, it always comes down to a time issue. Automate and optimize your systems as much as you can, stay personal and engage in social media since that’s where it counts, and never stop moving forward. Even if it takes you longer that you expected, if you stay dedicated and committed to what you’re doing, you will eventually be able to master every one of these areas and experience your own digital marketing success. Delete the scoop?
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You can't selfmonitor your way to innovation. A jovial office environment is hugely important and a few good laughs can change everything at work.
Tocquigny's insight:
When you're getting creative, you relax your inhibitions. Stanford professor Tina Seelig shows us why in her book InGenius: in one study, jazz musicians were asked to improvise while having their brains monitored via fMRI. Something harmonic happened: as the artists performed, the parts of the frontal lobe associated with judgment went quiet. This shows that while self monitoring is often useful--you don't want to say everything that passes through your mind--it can get in the way of new ideas. "Creative people have apparently mastered the art of turning off this part of their brains to let their ideas flow more smoothly, unleashing their imagination," she writes. During our interview with Seelig, she explains that innovative managers make their workplaces "habitats for creativity"--which entails a break from all the stuffy self-monitoring. That's where humor comes in. 
Karen Goldfarb Copywriter's curator insight,
May 13, 12:48 PM
Creatives have mastered the art of turning off the self-judging part of their brains in order to brainstorm with less inhibition. (Of course, that's what the agency bar is for, too.) Delete the scoop?
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Here are some cliché words of wisdom paired with YouTube's finest graduation fails.
Tocquigny's insight:
Hang in there, seniors. The light at the end of the tunnel is just a couple exams away. Whether you're embarking on the next step into high school, college, or this is finally the end, there is nothing sweeter than walking across that stage and taking your rightfully earned diploma. But don't think it's all downhill from here just yet, unless you literally mean it. There's a lot of pressure that comes with graduation day. This is the final moment in which you will be judged by your entire class. The good news is that you won't ever see most of these people again. The bad news is that you might not want to if you don't pick the right shoes and watch where you're going. Here are some cliché words of wisdom paired with YouTube's finest graduation fails. Some were planned, some unfortunately genuine, and all are worthy of a diploma. Delete the scoop?
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Are you allowed to operate a stapler without wearing safety goggles?
Tocquigny's insight:
Recently a 16-year-old was arrested for a science experiment that went wrong. The incident sparked a question raised on Reddit asking users to give examples of harsh or absurd rules from work and school, and thousands of responses poured in. We've picked out our favorite ridiculous rules from the thread, including stringent beard regulations and one office policy requiring workers to wear safety goggles when using a stapler. Delete the scoop?
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We've found an even quicker way to travel the world: Le tour d' Instagram.
Tocquigny's insight:
A lot has changed since Jules Verne wrote his Around the World in 80 Days in 1873. For one, it doesn't take 80 days to travel around the entire globe. Planes can get you from San Francisco to Singapore and back again during the course of one or two nights' sleep. But we've found an even quicker way to travel the world: Le tour d' Instagram. In the embedded Google Map [here], you can travel from the Pyramids of Giza to the peaks of Las Leñas to the foothills of Mount Kilimanjaro. You can peer down from above the fjords of Norway, gaze off the edge of the world's tallest building in Dubai and climb sand dunes in the Gobi Desert. No round-the-world plane ticket required. To explore the map, just zoom in, pan around and click images to enlarge. Hopefully you'll be inspired to do some more digital globetrotting after diving into these Instagrams, captured by locals, travelers and photograpers. Delete the scoop?
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Tocquigny's insight:
Summertime is fast approaching. And as we move into a time of personal vacations with our families, or the busy brand sponsorship of summer events, like E3, Austin City Limits, Comic-Con and Coachella, our communication will certainly be different from previous years. How will this summer be different? Social services have integrated and evolved once again, greatly impacting the way we interact with one another. Smartphones with their diverse social-networking apps will change our summer work habits, not to mention my family vacation to Alaska. These new behaviors will provide new and exciting ways—for the brands that take advantage of these new methods—to be relevant and grab me, or I them, while I engage with my friends at key points during my travels.
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Tocquigny's insight:
Currently, one of the biggest trends in the web design industry is the flat design style. In case you are not yet familiar with the term, flat design is essentially design without the drop shadows, gradients, and textures that have been common in web design for some time. Flat design uses solid colors and often typography figures prominently into the design. In this post we’ll showcase 33 excellent examples of the flat web design trend. Hopefully they can provide some inspiration that can be put to use in your own work. 33 Examples of the Flat Web Design Trend Delete the scoop?
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Stay current on announcements and blog posts that are written on Facebook marketing so you can create relevant and effective campaigns.
Tocquigny's insight:
Are you struggling to keep up to date with the latest Facebook changes? Are you conducting activities that are against Facebook’s policies? It isn’t easy to keep up with all of Facebook’s updates. Here are 5 ways marketers can stay up to date on Facebook updates and policy changes. Delete the scoop?
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Marketers face evolving market as digital video ad sector blooms
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Tocquigny's insight:
I recently blogged about consumer brands that had come up with successful Twitter strategies, highlighting ASOS and Nike among others as companies that knew what they were doing with social. Many commenters mentioned that it would be useful to see a similar post focusing on B2B examples and I was obviously happy to oblige. Twitter is a difficult medium for B2B companies as it’s all too easy to simply view the platform as a broadcast medium and churn out dull corporate messages. But here are six examples of businesses that have managed to buck the trend and create interesting or useful Twitter feeds... Delete the scoop?
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Next-gen ad targeting? The eyes have it
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Graduation season is upon us, and soon college graduates everywhere will have to face the "real world." These digital skills can help the transition.
Tocquigny's insight:
Graduation season is upon us, and that means college graduates everywhere are preparing to enter "the real world." But chances are your liberal arts degree, as hard-earned and valuable as it is, doesn't equip you with every digital skill you need. We've put together a short list of fundamental skills that every college graduate should possess, from simply branding yourself online to learning basic coding. They're guaranteed to increase your overall digital know-how, and you can learn them all on your own. Did you graduate college a long time ago, or never attended? Don't worry — it's never too late to learn these skills. They're useful to anyone.
BBFMP's curator insight,
May 9, 5:22 PM
It doesn't matter what field of study, these skills are needed in every industry. If you don't know about them, or how to do them, it will be worth the (extra) money to learn them. Delete the scoop?
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"You want to hang around with people that are better than you are."
Tocquigny's insight:
Warren Buffett served as a mentor to young professionals yesterday during an "Office Hours" session with Levo League, a networking and career advice site. During the live stream video chat, the Berkshire Hathaway CEO told women to "stop holding yourself back" and shared personal stories — including how he overcame his fear of public speaking — to highlight universal career lessons. We've included a few key takeaways from Buffett's interview here. Delete the scoop?
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For best results with mobile SEO, it’s important to understand how and why people search on mobile. According to a 2012 study, many of the most popular search terms involve either social media or location-based businesses. Mobile searches are usually timely and specific – requiring a quick solution to a question or a query. In 2013, I expect to see a continued shift towards social SEO due to Google’s latest search algorithm updates and Facebook’s recent introduction of Graph Search. In addition to local and task-specific searches, people look to their mobile devices for entertainment, oftentimes through social media channels.
In this article, I will examine 5 important things to concider for your mobile SEO strategy to help you keep your brand or business ranking well in mobile search results.