Learn everything you never knew about gamification, and how it fits into an inbound marketing strategy.
If that's your reaction to the word "gamification," you're in the right place.
You might have heard the word thrown around a bit over the last several months, but never really dug into what it is and what it means for your marketing. That's where I think most of us stand ... gamification is just one more thing to learn about, and maybe one day when we have the time (or the tide of marketing forces us to), we'll figure it out.
Well luckily, there's been some pioneering brands out there experimenting with gamification, and lots of research coming out of it that shows whether it's worth all of the hulabaloo. We're going to dive into it all right now in this blog post, and figure out just what this gamification thing is, whether it's useful, and how we can all use it in our marketing. Ready? Let's do this.