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Rescooped by mounia.rguigui from Social TV & Second Screen Information Repository
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Twitter is changing audience measurement

Twitter is changing audience measurement | To Tweet | Scoop.it

Andy Littledale , MD of SecondSync, discusses the way social media is enabling a re-invention of the way broadcasters and advertisers can measure their audience.


Via Nicholas Barr
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Twitter : bientôt un service d’hébergement de vidéos ?

Twitter : bientôt un service d’hébergement de vidéos ? | To Tweet | Scoop.it
A la base, Twitter n'a été pensé que pour permettre aux internautes d'échanger des messages textuels. Un service simple, basique, mais qui a eu l'intelligence d'ouvrir son API aux développeurs tiers.

Via Freewares&Tutos
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Twitter: 5 New Insights Marketers Need Now [Research]

Twitter: 5 New Insights Marketers Need Now [Research] | To Tweet | Scoop.it

5 Twitter Findings and How They Influence Your 2013 Budget
Twitter is changing in ways that go beyond its new header image and assortment of advertising options. Twitter’s participant base has evolved and this has significant marketing implications for 2013.

 

One million active Twitter users have tweeted at least one billion times over the last three years, based on an analysis of 36 million Twitter user profiles by Beevolve. Further, one quarter of Twitter users have never tweeted.

 

Here are five of the salient new insights from this research and what they mean for marketers.

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Rescooped by mounia.rguigui from CLEMI. Infodoc.Presse : veille sur l'actualité des médias. Centre de documentation du CLEMI
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Comment Twitter gère les contenus litigieux | Le Figaro

Le réseau social se refuse à modérer les messages, au nom de la liberté d'expression, et n'agit contre certains utilisateurs que s'il l'estime nécessaire.

Via Centre de documentation du CLEMI
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