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Rescooped by Margarita Bojórquez from Herramientas digitales
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Cómo crear una encuesta con Google Docs - Blog de David Rabáez

Cómo crear una encuesta con Google Docs - Blog de David Rabáez | CRM & MARKETING DIGITAL | Scoop.it
Cómo crear una encuesta con Google Docs. Los formularios de Google Docs son una herramienta útil que nos permite planificar eventos, enviar encuestas, ...

Via Alejandro Tortolini
Margarita Bojórquez's insight:

Muy buena herramienta la recomiendo, fácil y útil para mediciones básicas.

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CRM & MARKETING DIGITAL
En la búsqueda del filtro de contenidos relevantes entorno al Marketing Digital y Costumer Relationship Manamengt
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Rescooped by Margarita Bojórquez from Comunicación en la era digital
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Usos de Internet en Latinoamérica 2013.

Presentación del resumen de resultados del estudio de Usos de internet en Latinoamérica 2013.

Via Cristóbal Suárez, Jesús Salinas, Pierre Levy, Celeste G. Box (@mcgbox), UNIVERSIDAD DE LIMA / Biblioteca
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Rescooped by Margarita Bojórquez from LatinWeb Digital
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The Effect of Social Media on Commerce | Socialnomics

The Effect of Social Media on Commerce | Socialnomics | CRM & MARKETING DIGITAL | Scoop.it

The power of social media as a whole on consumer spending is far heavier than you probably imagine. This post will explain the effects social media is having on commerce.


Via LatinWeb Digital
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Rescooped by Margarita Bojórquez from SEO and Social Media Marketing
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'Hummingbird': All About The New Google Algorithm [FAQ]

'Hummingbird': All About The New Google Algorithm [FAQ] | CRM & MARKETING DIGITAL | Scoop.it

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers.

 

It’s called “Hummingbird” and below, what we know about it so far.

 

Read More: http://searchengineland.com/google-hummingbird-172816


Via Antonino Militello
Margarita Bojórquez's insight:

El nuevo algoritmo de búsqueda de Google.

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Amal Rafeeq's comment, October 4, 2013 9:03 AM
Now that's what I wanted.
Thanks!
Media Street Apps's comment, October 4, 2013 9:18 AM
Anytime
Amal Rafeeq's comment, October 4, 2013 9:22 AM
BTW, Can you Follow my topic - Web Experts?
Thanks :)
Rescooped by Margarita Bojórquez from Insidedigital.org
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Bridging the Gap Between Traditional and Digital Marketing

Bridging the Gap Between Traditional and Digital Marketing | CRM & MARKETING DIGITAL | Scoop.it

 Inbound marketing has changed the game for brands, agencies and consumers; however traditional media still plays a major role in the overall marketing mix. The trick is determining how to tie the two together and produce a cohesive strategy outlined to meet business objectives.

 

Whether it is acquiring customers, enhancing brand awareness or building a retention program; bridging the gap between traditional media and inbound marketing is imperative when developing effective marketing solutions.

Different Strategy, Same End Goal

Different marketing channels function in different ways. Neither inbound nor traditional media is a catch-all. Having multiple channels is important as they attract diverse audiences at various times and moments in the consumers’ lives.

 

Together digital and traditional media can overlap and intertwine to culminate into effective marketing solutions.



Inbound marketing: focuses on continuously creating tremendous amounts of “big data” that gives marketers an in-depth, targeted look at consumer activity, preference, location, purchasing behavior and general interests. It revolves around short cycles, real-time execution and one-to-one messaging. Ultimately, inbound marketing gives more insight into how to better attract, convert, and engage consumers.Traditional marketing: involves planned campaigns that require more planning and execution time-frames. Traditional campaigns require extensive demographic research and focus on the 4 Ps (price, product, placement and promotion). Traditional media has the same end goal as inbound marketing; however they are performed over an extended period of time and through offline channels (direct mail, telemarketing, transit ads, radio, television and print).

 

So now the question remains: How can the two work together?

 

Keep Awareness, Interaction, and Conversion in a Constant Loop

Every tactic and channel, whether traditional or inbound, should fuel the conversion process. One should lead to another while offering relevant information to the target audience. Traditional media will always have a place; however its importance will be reduced over time due to the limitation and expense it involves.

 

A good thing to keep in mind is inbound marketing is cost friendly. Websites serve as a 24 hour salesperson for a company. While traditional media schedules can be reduced over the span of a campaign, inbound continues to attract visitors and increase brand awareness regardless of the time of day.

Marketing Solutions: A Synergistic Approach

Integrated traditional and inbound marketing solutions should include online and offline tactics that build a strong brand and attract qualified leads. They should lead into each other in logical way and create an easy-to-follow conversion process. To ensure your website is up to par, an inbound marketing assessment, can evaluate how well you are performing on the inbound side.

 

Things to keep in mind when creating an integrated cross-medium campaign:


Keep the message and overall look and feel consistent throughout the marketing push in both mediums.Use the same target sectors and unique branding elements for both.Both inbound and traditional media campaigns should be launched simultaneously and both should support each other.Constantly adjust the web-based portion of the campaign. Feedback is instantaneous online allowing for quicker analysis and changes to be made.

 

Combining the different components of inbound marketing and traditional marketing can ascertain marketing solutions that positively impact the bottom line.



Via InsideDigital.org
Margarita Bojórquez's insight:

Cambiandonos al Inbound Marketing

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Rescooped by Margarita Bojórquez from Retail 3.0: Multi-Channel Retailers, Brands & Shoppers
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Paiement électronique : PayPal déploie l’argument QR code

Paiement électronique : PayPal déploie l’argument QR code | CRM & MARKETING DIGITAL | Scoop.it
PayPal lance une nouvelle offensive dans le commerce physique avec une solution de paiement électronique basée sur des codes matriciels de type QR.

Via L'Info Autrement, sophiedesc
Margarita Bojórquez's insight:

Pagar a través de QR

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Jérôme MONANGE's curator insight, October 20, 2013 2:39 PM

Un autre article sur la révolution du paiement en cours, ici l'acteur Paypal, propriété de eBay , lance une nouvelle solution de paiement mettant en avant la technologie du QR Code

 

 

Jérôme MONANGE ; Administrateur LAB RETAIL 2025Marketing Project Manager & Retail & Shopper & Omni-Canal  http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm
Rescooped by Margarita Bojórquez from Amal Rafeeq
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Just In: The State of Content Marketing in 2014

Just In: The State of Content Marketing in 2014 | CRM & MARKETING DIGITAL | Scoop.it

Our friends at Content Marketing Institute paired with the amazing MarketingProfs and released their 4th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.

 

As we’ve come to expect from their reports, this one is brimming with clearly presented data and sharp insights into the state of content marketing today.

 

To summarize:

- More B2B content marketers consider their techniques effective (42%, up from 36% last year)

- Companies are taking content marketing seriously, increasing budgets and assigning dedicated employees to content, but most organizations are still in the early stages of full adoption

- Content marketers who have documented content strategies are more effective, and face fewer content marketing challenges overall

 

Here are a few in-depth looks at the study’s findings...


Via Jeff Domansky, Amal Rafeeq
Margarita Bojórquez's insight:

Razones para apostar al marketing de contenidos

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Jeff Domansky's curator insight, October 21, 2013 6:34 AM

Valuable data and social marketing insight.

Rescooped by Margarita Bojórquez from Herramientas digitales
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Cómo crear una encuesta con Google Docs - Blog de David Rabáez

Cómo crear una encuesta con Google Docs - Blog de David Rabáez | CRM & MARKETING DIGITAL | Scoop.it
Cómo crear una encuesta con Google Docs. Los formularios de Google Docs son una herramienta útil que nos permite planificar eventos, enviar encuestas, ...

Via Alejandro Tortolini
Margarita Bojórquez's insight:

Muy buena herramienta la recomiendo, fácil y útil para mediciones básicas.

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Rescooped by Margarita Bojórquez from SEO and Social Media Marketing
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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | CRM & MARKETING DIGITAL | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
Margarita Bojórquez's insight:

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

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Randy Milanovic's comment, September 14, 2013 11:49 AM
Thanks all! (the original: http://goo.gl/eHsG6b )
Webgrrl's comment, September 20, 2013 1:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 2:36 AM
You´re always welcome ! :-)
Rescooped by Margarita Bojórquez from LinkedIn Marketing Strategy
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8 Innovative LinkedIn Marketing Campaigns

8 Innovative LinkedIn Marketing Campaigns | CRM & MARKETING DIGITAL | Scoop.it

“8 Innovative LinkedIn Marketing Campaigns Mashable It is now conventional wisdom that any marketer worth her salt is actively marketing her brand on Facebook and Twitter. But LinkedIn?”


Via Noland Hoshino
Margarita Bojórquez's insight:

8 Innovadoras Campañas de Marketing Digital en LinkedIn

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