marketing digital
34 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Fernando de la Rosa from Ejemplos de estrategias de contenidos seleccionados por Eva Sanagustin
Scoop.it!

17 Essential Content Templates and Checklists

17 Essential Content Templates and Checklists | marketing digital | Scoop.it
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...

Via Eva Sanagustin
more...
Eva Sanagustin's curator insight, June 12, 2013 7:48 AM

Lista de posts ya publicados pero ordenados bajo un discurso común.

Rescooped by Fernando de la Rosa from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Scoop.it!

Distributing Content Marketing – The Complete Guide | Startup Moon

Distributing Content Marketing – The Complete Guide | Startup Moon | marketing digital | Scoop.it
Unfortunately, writing great content is not enough in order to build a successful blog. Here are 11 channels to use so people will actually read your awesome

Via Eva Sanagustin
more...
No comment yet.
Rescooped by Fernando de la Rosa from Santiago Sanz Lastra
Scoop.it!

Vueling aumenta un 400% sus ventas a través de los canales móviles y orienta sus aplicaciones hacia la mejora de la experiencia de sus clientes

Vueling aumenta un 400% sus ventas a través de los canales móviles y orienta sus aplicaciones hacia la mejora de la experiencia de sus clientes | marketing digital | Scoop.it
Vueling ha aumentado las ventas a través de sus canales móviles (smartphones y tabletas) un 400% desde su lanzamiento en julio 2011 y la tendencia demuestra que el crecimiento será exponencial a los servicios que las empresas incorporen para...

Via Santiago Sanz Lastra
more...
No comment yet.
Scooped by Fernando de la Rosa
Scoop.it!

#Infografía sobre Marketing digital

#Infografía sobre Marketing digital | marketing digital | Scoop.it
 
 ¿Cómo definimos el Marketing Digital? ¿Hablamos todos de los mismo o hay demasiadas visiones? ¿Puede ser esta la causa de que no nos entendamos?
more...
No comment yet.
Scooped by Fernando de la Rosa
Scoop.it!

Rompiendo mitos (para emprendedores)

Rompiendo mitos (para emprendedores) | marketing digital | Scoop.it
 
 
En pleno boom del mundo emprendedor creo que deberíamos reflexionar sobre ese nuevo dorado que parece que es montar tu propia empresa y romper algunos mitos.
more...
No comment yet.
Scooped by Fernando de la Rosa
Scoop.it!

¿Cómo saber si tu negocio prospera? - core business - Forbes España

¿Cómo saber si tu negocio prospera? - core business - Forbes España | marketing digital | Scoop.it
¿Cómo saber si tu negocio prospera? http://t.co/M0AISd2e6G
more...
No comment yet.
Scooped by Fernando de la Rosa
Scoop.it!

Google: Top 10 Tips To Improve Your Search Ranking | Without resorting to black hat SEO ...

Google: Top 10 Tips To Improve Your Search Ranking | Without resorting to black hat SEO ... | marketing digital | Scoop.it
We all want a better Google ranking don't we? But with constant changes to the way Google works, how can you keep your website high in the search engine rankings without having to resort to black hat techniques?
more...
No comment yet.
Rescooped by Fernando de la Rosa from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Scoop.it!

How Content Curation Fits Into Your Marketing Mix, Pt 1

How Content Curation Fits Into Your Marketing Mix, Pt 1 | marketing digital | Scoop.it
Content marketing has become a red-hot buzzword for brands of all sizes. 87 percent of marketers use content marketing as a key part of their strategy.

Via Eva Sanagustin
more...
No comment yet.
Scooped by Fernando de la Rosa
Scoop.it!

Tipos de contenidos

Tipos de contenidos | marketing digital | Scoop.it
Se habla y discute mucho sobre la importancia del contenido. Antes de definir cómo construir una estrategia de contenidos coherente con tu comunicación me gustaría profundizar en los tipos de contenidos que podemos encontrar y cómo clasificarlos.
more...
No comment yet.
Rescooped by Fernando de la Rosa from New Customer - Passenger Experience
Scoop.it!

10 provocative #digital #marketing quotes!

10 provocative #digital #marketing quotes! | marketing digital | Scoop.it
As digital marketing expands to include innovative technologies like iBeacons and new arenas like content marketing, it’s hard to keep track of what the latest, greatest strategies are.

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, May 14, 2014 3:10 AM

My favorite 4 quotes:


1. “The longer you avoid addressing your data, the more time you expose yourself to the risk that your competitors will get in front of your customers first.” — Cassie Hrushesky, Product Marketing Manager for Bluewolf, on understanding and making the most of customer data (via It’s All About Revenue)


2. “Making your customer the hero of your brand’s narrative landscape empowers them. Brands that serve the needs of consumers naturally become part of their stories—and who better to tell your brand story than a hero?” — Gaston Legorburu, Chief Creative Officer at SapientNitro, on putting customers at the heart of every decision (via Ad Week)


3. “The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive.” — Jay Baer, author of Youtility, on mining customer data (via Convince & Convert)


4. “What happens in the social world, is that if you get that right, you get disproportionately rewarded. If you get it wrong, you get disproportionately punished or outed. There’s a real cost to getting it wrong.” —Pete Blackshaw, Global Head of digital and social media at Nestlé, on delivering high quality messages (via Forbes)


Which one do you prefer?

Rescooped by Fernando de la Rosa from Ejemplos de estrategias de contenidos seleccionados por Eva Sanagustin
Scoop.it!

10 of the Best Pinterest Boards to Teach You About Marketing

10 of the Best Pinterest Boards to Teach You About Marketing | marketing digital | Scoop.it
Check out ten of the best marketing education pinboards on Pinterest.

Via Eva Sanagustin
more...
Eva Sanagustin's curator insight, July 17, 2013 12:39 PM

Post con lista de los mejores, forma de inspiración basada en el filtrado de contenidos.

Laura P. Sola's curator insight, August 26, 2013 4:55 AM

Para encontrar inspiración..

Scooped by Fernando de la Rosa
Scoop.it!

E-commerce para fabricantes

E-commerce para fabricantes | marketing digital | Scoop.it
 
 
Cómo muchos negocios, el retail está en plena transformación. Al mismo tiempo empresas como Lets Bonus, Privalia o Ulabox han puesto en el punto de mira al e-commerce, pero… ¿Sabemos qué es esto del e-commerce?
more...
No comment yet.
Scooped by Fernando de la Rosa
Scoop.it!

Modelos Abiertos en Negocios (I)

Modelos Abiertos en Negocios (I) | marketing digital | Scoop.it
 
Una de las grandes satisfacciones de este año es la cantidad de cosas nuevas que he aprendido gracias a ir a las clases de Foxize. En serio.
more...
No comment yet.
Scooped by Fernando de la Rosa
Scoop.it!

Claves para entender el marketing móvil

Claves para entender el marketing móvil | marketing digital | Scoop.it
El móvil es parte de nuestro día a día desde hace años. Cómo suele ocurrir las empresas han tardado más en lanzarse a este mundo.
more...
No comment yet.
Rescooped by Fernando de la Rosa from New Customer - Passenger Experience
Scoop.it!

@eBay enhances #mobile shopping experience

@eBay enhances #mobile shopping experience | marketing digital | Scoop.it

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, November 15, 2013 2:50 PM

eBay understands the need to continuously innovate in order to keep pace with Amazon, Walmart and others.

 

They are putting a focus on Mobile:

 

Better shopping experiences
EBay has thrown a significant amount of weight behind mobile over the years.

For example, eBay was one of the first to develop a smart watch app earlier this year for Samsung Galaxy devices.

Additionally, eBay updated its fashion and automotive apps in August for a better multiscreen shopping experience.

With showrooming only growing as a bigger concern for bricks-and-mortar retailers this year, there will be a bigger emphasis on branded apps that play up loyalty to compete with online heavyweights such as eBay and Amazon.

 What are your thoughts on same day in-store pickup?
Rescooped by Fernando de la Rosa from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Scoop.it!

Build Your Content Calendar: 3 Easy Steps

Build Your Content Calendar: 3 Easy Steps | marketing digital | Scoop.it
Putting out fresh, relevant content is not just a good idea today, it's a vital step in achieving business success. Find out how to map your content to the sales cycle and use the information to cr...

Via Eva Sanagustin
more...
No comment yet.
Rescooped by Fernando de la Rosa from Ejemplos de estrategias de contenidos seleccionados por Eva Sanagustin
Scoop.it!

Social Loyalty, el poder para fidelizar clientes: descárgate el whitepaper | Territorio creativo

Social Loyalty, el poder para fidelizar clientes: descárgate el whitepaper | Territorio creativo | marketing digital | Scoop.it

La evolución hacia un mundo social hace que la fidelización sea un concepto mucho más complejo que la idea que se tenía en el pasado. Ya no se trata de puntos, descuentos, recompensas, cupones… sino de la forma en que los procesos, tecnologías, ideas, contenidos e interactuaciones, vinculan al consumidor con la marca.


Via Eva Sanagustin
more...
Eva Sanagustin's curator insight, June 2, 2013 3:27 PM

Uno de los white papers de TC para evangelizar.