Creators that want to build interactive video applications have largely been constrained by the lack of easy-to-use tools for doing so. Today those publishers can either use rudimentary tools like YouTube annotations to extend an element of choice to video applications, or they can turn to expensive, custom web design firms to build that interactivity into their videos.
Now one startup is looking to provide an alternative: Boulder, Colo.–based Flixmaster offers a platform for publishers like transmedia creators and interactive advertisers that provides most of the functionality that they desire, without requiring them to shell out tens or hundreds of thousands of dollars to build custom experiences.
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