In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
Content curation is a useful part of any content marketing strategy though it should not be used as a cheap or quick alternative to creating original content. Content curation takes time. You need to read carefully and decide if resources are relevant, if they are unique and if they are of value to your audience. In doing this you will use your own expertise, judgement and your own insight.
Rather than simply sharing you may provide a summary, add context or add your personal perspective. In this way you really begin to add value and authority as a content curator.Content curation complements the development of your own content and can be very useful for your audience as it saves time and adds value in a world of content overload. In this article we explore how you can use Google+ for your content curation....
Hired a new executive? Write a press release. Painted a wall in your office? Duh -- press release, everyone is going to want to hear about that. Shipped a teeny tiny feature? To the press release we go!
Here’s the problem -- we've already established that reporters aren’t over the moon about inboxes chock-full of press releases, and the act of writing them isn’t particularly thrilling for any marketer. And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations....
From E-Commerce To Cyberattacks, An Atlas Of The Digital Universe Co.Design Designer Dafna Aizenberg brings this very digital evolution to life in her 120-page Atlas of the World Wide Web, which outlines the global evolution of Internet trends,...
Excerpt from article by Barbara Starr posted Search Engine Land: "Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types.
Semantic search is at the forefront of these changes, as evidenced most recently by the launch of Google’s new Hummingbird algorithm. Beginning with user intent and interpretation of the query itself, semantic technology is used to refine the query, extract entities as answers, personalize search results, predict search queries and more — providing a more interactive, conversational or dialogue-based search result.
5 Ways To Unlock The Benefits of Semantic Search Understanding how semantic search works at a conceptual level — as well as understanding where it is going — is the key to your ability to leverage it. Below are five ways to unlock the benefits of semantic search.
1. Optimize For User Intent 2. Align Your SEO Campaign With Your Social Media Campaign 3. Ensure You Leverage Google+ Appropriately & Fully 4. Mark Up Your Pages With The Appropriate Semantic Markup 5. Use Standard SEO Techniques
Conclusion/Takeaways Cross pollination is key. As you can see, Social, SEO, SEM, Semantic Web/Semantic Computing need to cooperate and coexist as a synergistic team.
The end of the 10 blue links, and the move to a more media-oriented, interactive type of Semantic Search does not mean there is no more SEO. There are definitely finite mechanisms and steps an SEO team can take to optimize a website in a Semantic Search World..."
I recently stumbled upon an article from John Heggestuen, who is a research analyst at Business Insider. The man is smart, like silly smart, and raised a terrifying statement that I feel like I am only now starting to understand. Now, I hate sweeping statements and I very much dislike people who have uninformed opinions on matters beyond their understanding. Heggestuen does not and has neither.
He stated that “some companies are starting to drop the idea that they can track social media’s dollar value”, which, when coming from the likes of a regular Business Insider commentator, you listen....
Google’s biggest update hit many SEO communities on September 27, 2013 launching waves of theories and speculation about the Hummingbird update, courtesy of Google. What is hummingbird? What does it do? Is it bad for SEO? How can I adapt to hummingbird or worse, not be deindexed by Google?
Excerpt from article on HubSpot: "Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you.
Pinterest is actually a fairly simple social media network as far as lead generation goes, because there's really only two ways to generate leads right now. So we'll walk you through both types of lead generation and how you can optimize pins to make the most of those lead generation opportunities.
On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path.
Here's the difference between the two: - Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information in exchange for an offer.
- Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it's not the final destination before someone gets to a landing page.
Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.
How to Optimize Your Pins for Lead Generation: 1) Create a board that your Pinterest audience can -- and will want to -- discover. 2) Create images that Pinterest users naturally notice. 3) Don't use UTM parameters or shortened links in your pin URL. 4) Use your description wisely. 5) Add a hashtag, if relevant. 6) Rinse, repeat. 7) Promote your pins elsewhere. 8) Keep track of your success with a few different tools..."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.