"...doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those conclusions are great for experimentation with specific brands and audiences.
But the real power comes when you begin analyzing your own, individual sets of data so you can find out what kinds of content, timing, and behaviors work best for your specific audience.
Enter RetweetLab.com! Using this free tool, you can analyze any Twitter account -- including your account or a competitor's account -- to unearth the data you need to get more retweets. The tool works by allowing you to compare your current behaviors (the small graphs in the text) with the behaviors that are correlated with your account getting more retweets."
Read full article how you can use this new, free tool to analyze and improve your own Twitter presence.
Time is one of the most important elements of life that we have or, better said, don’t have enough of. That means that any tool that has the function of reducing your workload should be considered a blessing.
Bing has released webmaster guidelines so that website owners can know how to best optimize their sites for searches performed on Bing. This information is geared toward businesses wanting to learn how to make their website more effective and reachable by Bing users.
Search Engine Optimization (SEO) is a key element to any online marketing campaign. SEO helps a site to be found quickly during an online search.
Here are tips from the Bing webmaster guidelines to improve your site for SEO:
"Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.
Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools.
1. Your Eyes 2. IIS SEO Toolkit 3. Screaming Frog 4. Majestic SEO 5. Adobe Site Catalyst 6. Google Analytics 7. SEMrush 8. Google Webmaster Tools 9. Bing Webmaster Tools 10. SEO Tool Set 11. Google Trends 12. HitWise 13. You Get Signal."
"Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of WMT yet.
- Messages: Spam Warnings & Other Notifications [Priority: Medium / High] Many of us know that Google sends an email to Webmaster Tools if there is an issue with your site. If you don’t check Webmaster Tools messages frequently, you could miss an important piece of information.
- Settings [Priority: High] In the settings tab, you can do three things: set geographic target, preferred domain and crawl rate.
- Sitelinks [Priority: Medium] Every website owner wants good sitelinks. If you don’t know, sitelinks are the links that show up under your domain name in Google search results. Sitelinks are determined based on how much authority the domain has for a particular query. In many cases, we build sitelinks to assist with online reputation management because it pushes negative information further down the page.
- URL Parameters [Priority: High] Webmaster Tools has a setting that allows you to specify URL parameters and request that Google crawl certain URLs and not crawl others URLs. This is an incredibly powerful tool. If you make a mistake, it can mean that a large chunk of your site is removed from the index.
- Change of Address [Priority: Medium] If you move, you need to tell someone correctly!
- Excessive Crawl Errors [Priority: Medium] If your website is not working and there are errors occurring on a regularly basis, this needs to be dealt with. In so many cases, I see sites with thousands of errors that are never addressed. Each error that affects usability can mean a potential lost customer.
- Crawl Stats [Priority: Medium] This report shows you pages crawled per day, kilobytes downloaded per day and time spent downloading a page. Incidentally, there is a new Google Analytics report that also shows time downloading a page. The Analytics report, in my opinion, is much cooler.
- Blocked URLs [Priority: Medium / High] In this report you can see the URLs that are blocked by robots.txt. In some cases, you will see areas of your site that are blocked which should not be. So, when you see this, unblock them!
- Fetch As Google [Priority: High] The fetch as Google tool allows you to retrieve a page of your website as if you were Google. This can be very helpful if you want to verify whether or not a page is accessible. This tool also has the option to fetch pages as Googlebot-Mobile. This can be very helpful, particularly because of the elements that need to be put in place for the different forms of mobile optimization.
- Indexed Status [Priority: Medium] The index status report shows you how many URLs are indexed out of all of those that Google can find on the website.
- Malware [Priority: High] When someone injects code into your forum or comments area, that is an issue. Google will see this and deem it malware. When someone then visits your website there is a chance a message will be delivered saying this site is not safe for users. For this very reason, it is important to check your malware report.
- Search Queries [Priority: Medium] ...
- Links To Your Site [Priority: Medium / High] ...
Excerpted from article intro: "WordPress is not as SEO friendly as you'd think. This guide will show you the necessary steps to optimize a WordPress website, focusing on modifications that apply to SEO. Here are some quick links to jump to each step:
Step 1: Privacy settings during development; Step 2: Permalink Settings - Search engine friendly URLs; Step 3: Rename the Uncategorized category; Step 4: Customized page titles & meta tags with the All in One SEO Pack plugin; Step 5: Reduce 404 errors with the Category Pagination Fix plugin; Step 6: Remove unnecessary links to images with the Remove Link URL plugin; Step 7: Autogenerated HTML & XML Sitemaps; Step 8: Google Analytics for WordPress; Step 9: Responsive theme; Step 10: Review & optimize your theme code; Step 11: Optimizing your .htaccess file; Step 12: Optimizing your robots.txt file."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.