Robin Good: YouTube has just released a new feature that allows any YouTube account holder to feature its brand logo across all of the clips in his channel, as well as the ability to promote/display a unique video clip that needs to be promoted next to each and every video he has published.
The first feature is called "Feature your Channel" and ReelSEO writes about it: "Feature Your Channel allows you to upload an image, whether your channel's avatar or a custom image, and you can place it in the top/bottom, left/right of the picture. You can keep the branding throughout the duration of the video, or you can customize the length that it lasts."
The second one, labelled "Feature a Video" "with this feature, you can push a video of your liking across every single video you have in your catalog. It places a thumbnail of the featured video into the corner of every video so that no matter which one a viewer is watching, it's there, ready to be clicked."
Excerpted from article: "Here are 9 insider tips for creating a killer explainer video that clearly describes your business and drives more sales.
1. It’s All About the Script: A well written script is the key to a successful explainer video. It’s the foundation upon which everything else is built. In most cases, it helps to have an “outsider” write the script. Choose someone who can take a fresh look at your company and explain it in a way that anyone can understand.
2. The Shorter the Better: According to writer and creative director, Helen Klein Ross, “the less you say, the more likely people are to remember.” We realize you have a lot you want to tell people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next step. The typical rule of thumb in the industry is 150 words per minute.
3. KISS (Keep it Simple Silly): Good explainer videos focus on 4 simple things: - The problem – Address the pain your customers are having (0:00-0:20) - The solution – Introduce your product or service as the answer (0:20-0:25) - How it works – Briefly describe how it works or how to get started (0:25-0:50) - A call to action – Tell people what to do next (0:50-0:60)
4. Benefits, not Features: It’s the benefits that really matter to customers. Instead of droning on about technical nonsense, tell people how your product or service is going to make their lives better.
5. Use a Professional Voice: There are plenty of options out there, but a good place to start is Voices.com.
6. Have Some Fun: It’s important to develop a video that resonates with your audience. But we’ve found that regardless of who’s watching one thing is always true – people love to be entertained. Adding something a little different to your video, whether it’s humor, a surprise, or something downright wacky, can go a long way.
7. Visuals are Secondary: The key is using visuals that help illustrate the story and reinforce the voiceover. You’re not looking to create the next Avatar. In fact, too much detail and whizbang visual effects can distract from the message
8. Set the Tone with Music: Most of the time we research music after the video is complete, locating a tune that fits the mood. We often use services like Premiumbeat.com, Tunefruit, or audiojungle that have thousands of options for $100 or less.
9. Plan for the Launch: A successful video launch consists of 3 things: - Select a video host... - Have a marketing plan... - Integrate the video on your website..."
Excerpted from the article by HubSpot: "We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. With all these content types, aren’t we forgetting something?
Oh right. SEO. Even with the new glasses, Google still can’t read and index images, video, and audio content without a little help. Luckily, we have everything you need to know about SEO for non-written content, from images, to video, to audio content.
- Best Practices for Image SEO: 1) Pick an image that's in a Google-supported format. 2) Name the file using keywords that describe the image. 3) Add in helpful alt text. 4) Provide context for the image within content. 5) Submit an image sitemap.
- Best Practices for Video SEO: 1) Save your video in a format that Google can crawl. 2) Name your video file strategically. 3) Embrace your keyword strategy in your title, tags, and video meta-description. 4) Try to host only one video per page. 5) Enable sharing with embedding and specific anchor text. 6) Create and submit a Video Sitemap to Google Webmaster. 7) Include a transcription.
- Best Practices for Audio Content SEO: 1) Make your podcast easily navigable from the iTunes SERP. 2) Optimize your content for strategic keywords. 3) Accrue subscribers. 4) Solicit reviews. 5) Factor in the age of your podcast. 6) Include a transcription.
- Best Practices for Non-Written SEO in Social Media: With social networks becoming more visual, optimizing non-written content is more important than ever. The goal for non-written SEO in social networks isn’t necessarily to be found by search engines, but to make sure you’re using non-written content to its full advantage. Here are some resources for non-written SEO best practices for specific social networks..."
A flyer is a single page leaflet, source of advertising of music events, sports events, night clubs, cinemas etc etc. This source of advertising is typically use for individuals business and the products of any business.
"Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of WMT yet.
- Messages: Spam Warnings & Other Notifications [Priority: Medium / High] Many of us know that Google sends an email to Webmaster Tools if there is an issue with your site. If you don’t check Webmaster Tools messages frequently, you could miss an important piece of information.
- Settings [Priority: High] In the settings tab, you can do three things: set geographic target, preferred domain and crawl rate.
- Sitelinks [Priority: Medium] Every website owner wants good sitelinks. If you don’t know, sitelinks are the links that show up under your domain name in Google search results. Sitelinks are determined based on how much authority the domain has for a particular query. In many cases, we build sitelinks to assist with online reputation management because it pushes negative information further down the page.
- URL Parameters [Priority: High] Webmaster Tools has a setting that allows you to specify URL parameters and request that Google crawl certain URLs and not crawl others URLs. This is an incredibly powerful tool. If you make a mistake, it can mean that a large chunk of your site is removed from the index.
- Change of Address [Priority: Medium] If you move, you need to tell someone correctly!
- Excessive Crawl Errors [Priority: Medium] If your website is not working and there are errors occurring on a regularly basis, this needs to be dealt with. In so many cases, I see sites with thousands of errors that are never addressed. Each error that affects usability can mean a potential lost customer.
- Crawl Stats [Priority: Medium] This report shows you pages crawled per day, kilobytes downloaded per day and time spent downloading a page. Incidentally, there is a new Google Analytics report that also shows time downloading a page. The Analytics report, in my opinion, is much cooler.
- Blocked URLs [Priority: Medium / High] In this report you can see the URLs that are blocked by robots.txt. In some cases, you will see areas of your site that are blocked which should not be. So, when you see this, unblock them!
- Fetch As Google [Priority: High] The fetch as Google tool allows you to retrieve a page of your website as if you were Google. This can be very helpful if you want to verify whether or not a page is accessible. This tool also has the option to fetch pages as Googlebot-Mobile. This can be very helpful, particularly because of the elements that need to be put in place for the different forms of mobile optimization.
- Indexed Status [Priority: Medium] The index status report shows you how many URLs are indexed out of all of those that Google can find on the website.
- Malware [Priority: High] When someone injects code into your forum or comments area, that is an issue. Google will see this and deem it malware. When someone then visits your website there is a chance a message will be delivered saying this site is not safe for users. For this very reason, it is important to check your malware report.
- Search Queries [Priority: Medium] ...
- Links To Your Site [Priority: Medium / High] ...
Since roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make their purchase decisions. Your content by itself isn’t sufficient; it must be findable by your target audience. Therefore, content marketing and search optimization must go hand-in-hand to generate bottom-line results. To ensure your content marketing efforts super charge your search optimization, here are seven actionable marketing tips....
Excerpted from article by Kristi Hines, author of Kikolani, posted on Search Engine Journal:
"Here are some tools I use on a regular basis that you may not have in your toolkit just yet. The best part – they’re all perfect for SEO’s and businesses with smaller budgets.
it is known for their PPC research tools, but they also have powerful keyword research features as well. When you enter a keyword into their search, you will first see the top 10 PPC competitors along with a graph showing the advertising trend for the keyword.
After a block of related keywords is one of my favorite parts: a glimpse of the top-performing, longest-running ads in Google related to your keyword.
What’s nice about this is you can see how other websites are using the keyword.
it offers a visual approach to learning about your competitor’s backlink profile that includes charts for deep link ratios, dofollow to nofollow, website types, website categories, link trustworthiness, and much more.
3) Broken Link Finder:
this tool allows paid members to search for a keyword or keyword phrase and get potential broken link opportunities.
If you are working with a local website, then this tool is a must have resource. This citation finder will go out and find local search opportunities based on your website’s keywords and location.
You will get to see the domain, direct submit link, type of website, Majestic SEO AC Rank, Domain Authority, and date discovered. The results are based off of backlinks / citations that other local competitors have gained.
5) Link Detox:
If you think your website has been hit with a Google penalty based on you links, then the Link Detox report from Link Research Tools is a must have. You simply enter your domain or upload your links from Google Webmaster Tools. It will then mark your links as healthy, suspicious, and toxic. This will give you a better idea of which links to remove first..."
Each tool is analyzed with more information. Read full article here:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.