Tips, Tricks and ...
Follow
Find
967 views | +0 today
Tips, Tricks and Technology How To's
Technology in the Virtual Classroom!
Your new post is loading...
Your new post is loading...
Scooped by Elsie Whitelock
Scoop.it!

Meta tags and SEO | — The Online Marketing Place

Meta tags and SEO | — The Online Marketing Place | Tips, Tricks and Technology How To's | Scoop.it
Probably meta tags optimization is one of the first things SEO beginners learn to do. (Meta tags and SEO http://t.co/PYtIrN8WZ7)
more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

7 SEO Tips to Boost Your Ranking

7 SEO Tips to Boost Your Ranking | Tips, Tricks and Technology How To's | Scoop.it
Quick question for you - how's your SEO doing? Are you happy with your results, or is that something you're still trying to conquer? If the latter is true, you're definitely in good company.
Elsie Whitelock's insight:

more helpful tips on SEO

more...
No comment yet.
Rescooped by Elsie Whitelock from SEO and Social Media Marketing
Scoop.it!

How to Dominate the Entire First Page of Bing

How to Dominate the Entire First Page of Bing | Tips, Tricks and Technology How To's | Scoop.it

Once you control your brand reputation by dominating the entire first page of Google, what's next?

 

True online reputation management requires an understanding of a complex ecosystem of sites where users can potentially interact with your brand. This includes search engines, social media platforms, local search platforms (Yelp), and business accreditation sites (think BBB or Bizrate).

 

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on the entire first page of Bing.

 

Here's how to do it: http://searchenginewatch.com/article/2279842/How-to-Dominate-the-Entire-First-Page-of-Bing


Via Antonino Militello
Elsie Whitelock's insight:

really useful seo tips for bing

more...
Michelle Gilstrap's curator insight, July 15, 2013 9:28 AM

Knowing how to help your brand or business is what is the most important topic for most of us. This is an excellent article

Techslate's comment, July 19, 2013 4:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Techslate's comment, July 19, 2013 4:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Scooped by Elsie Whitelock
Scoop.it!

Customers Won’t Buy It If They Can’t See: Search Engine Optimization Tips | Entrepreneur Training For Entrepreneurs

Customers Won’t Buy It If They Can’t See: Search Engine Optimization Tips | Entrepreneur Training For Entrepreneurs | Tips, Tricks and Technology How To's | Scoop.it
If you don't optimize your site for search engines, it is less likely that potential customers will locate your website.
Elsie Whitelock's insight:

more useful SEO tips here

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Top SEO Tips For Video - Fatips - Best Business Tips

Top SEO Tips For Video - Fatips - Best Business Tips | Tips, Tricks and Technology How To's | Scoop.it
Search engine optimization for video is one of the most exciting challenges in the field, since Google has recently started giving videos much greater prominence in regular search results. Getting it right is remarkably simple!
Elsie Whitelock's insight:

I will start to use these tips..

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

You Aren't Using These 10 Simple Security Settings

You Aren't Using These 10 Simple Security Settings | Tips, Tricks and Technology How To's | Scoop.it
Online security isn't just a good idea anymore — it's an essential safety measure for anyone using the web In 2012, Wired senior tech reporter Mat Honan lost more than a year's worth of pictures of his newborn daughter after his Google and Amazon...
Elsie Whitelock's insight:

Follow these suggestions to help you stay safe on the 'Net.

more...
No comment yet.
Rescooped by Elsie Whitelock from Presentation Tools
Scoop.it!

Infographic Builders: 9 Free Tools To Create Great Visual Charts

Infographic Builders: 9 Free Tools To Create Great Visual Charts | Tips, Tricks and Technology How To's | Scoop.it

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

 

Useful. 8/10

 

Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ ;

 

(Unearted by Andres Taborga)


Via Robin Good
Elsie Whitelock's insight:

Have not tried these but look interesting

more...
Trude Burnett's curator insight, May 9, 2014 3:48 PM

Good tools to make Infographics

becool's curator insight, May 4, 6:40 AM

Infographics voor zij die er nog steeds zot van zijn.

Sahana Chattopadhyay's curator insight, May 4, 11:59 PM

Infographics are great tools to present curated and focused content from a specific perspective. 

Scooped by Elsie Whitelock
Scoop.it!

Choosing Between SEO Services and PPC Management

Choosing Between SEO Services and PPC Management | Tips, Tricks and Technology How To's | Scoop.it
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are among the choices website owners work on these days to market their offered products and services. These marketing campaigns have its si...
Elsie Whitelock's insight:

..food for thought..

more...
No comment yet.
Rescooped by Elsie Whitelock from Marketing Strategy and Business
Scoop.it!

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips | Tips, Tricks and Technology How To's | Scoop.it

Excerpted from article on Content Marketing Institute:
" If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.

Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

1. WebCEO
With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.

2. SEOmoz Pro
It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.

3. SheerSEO
With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.

4. SEMrush
SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.
 
5. Browser extensions
If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the "SEO SERP Workbench" (Chrome extension) or "Rank Checker" from "SEO Book".

6. iPhone/Mobile
If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.

7. Friends
On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.

8. Search engine spot checks
As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.


Bonus recommendations and advice:
- If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well.
- Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term.
- Search volume and traffic can drop off during different times of the year.
- every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement..."


Read full original article here:
http://contentmarketinginstitute.com/2013/05/optimize-content-marketing-strategy-keyword-tracking-tips/

 


Via Giuseppe Mauriello
Elsie Whitelock's insight:

Great article with all the SEO changes is harder to keep up; I am testing the Chrome Extension - SEO SERP Workbench and it seems very useful. Also looking at #8 as am now aware to 'unplug' from the personalizaton bits before testing.

more...
Denis Marsili's curator insight, May 26, 2013 11:43 AM

Are you using KEYwords, they are KEY, think "customer". What would they type to get to your content and satisfy their needs for info / product! 

Rescooped by Elsie Whitelock from SEO and Social Media Marketing
Scoop.it!

The 10 New Rules for SEO

The 10 New Rules for SEO | Tips, Tricks and Technology How To's | Scoop.it

To facilitate Social Media SEO optimization…

Include social buttons on every page of your site, and in all blog posts, press releases, and outbound communication.
 Focus on the channels your customers use. It’s better to do a thorough job in just one often-visited channel than poorly in three.
 Keep in mind that Google has made it clear that social signals play a role in its algorithm; Google+ is going to have the biggest role in your ranking.

Read more at: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641


Via Antonino Militello
Elsie Whitelock's insight:

nice and simple to understand

more...
Katie Campbell's curator insight, June 19, 2013 5:06 PM

Think like your audience to improve #SEO. #SocialMedia #Marketing

Nick Mortel's curator insight, June 21, 2013 8:00 AM

add your insight...

Paola Cinti's curator insight, June 22, 2013 12:47 AM

Nel solo 2012, BMW, JC Penney, overstock, e Forbes sono stati tutti rimossi dall'indice di Google per aver cercato di ingannare il sistema.

Rescooped by Elsie Whitelock from Marketing Strategy and Business
Scoop.it!

The 2013 Google+ Marketing Guide | KISSmetrics

The 2013 Google+ Marketing Guide | KISSmetrics | Tips, Tricks and Technology How To's | Scoop.it

Excerpted from the article by Kristi Hines on KISSmetrics:
"Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post, we’re going to look at everything you need in order to have a successful Google+ experience.

[The article is analyzed into these following sections]
- Setting up Your Personal Profile
***Cover
***Photo
***Story
***Work
***Places
***Basic and Contact Information
***Links

- Building Authorship Authority
- Setting up Your Page
- Getting Local
- Planning Your Google+ Content Strategy
- Building an Audience
- Using Google+ Communities
- Hanging Out
- Integration with YouTube
- Enhancing Your Website with Google+
- Exploring the Top Tools
- Analyzing Your Results..."

Each section is analyzed with more information and useful tips. Read full original article here:
http://blog.kissmetrics.com/2013-google-plus-guide/

 


Via Giuseppe Mauriello
more...
Jon Turino's curator insight, July 19, 2013 9:17 PM

Give this one a read.

Andrew Earnshaw's curator insight, September 20, 2013 3:37 PM

I posted an article about how google delivers is SEO results and google + ranked very high. So we ought to understand this better.

Scooped by Elsie Whitelock
Scoop.it!

On-Page SEO: The 12 Essential Elements [Infographic]

On-Page SEO: The 12 Essential Elements [Infographic] | Tips, Tricks and Technology How To's | Scoop.it
Before you even think about links, and blogging, and distribution, you need to be able to build a solid foundation for your SEO campaigns first.
Elsie Whitelock's insight:

Quite helpful and simple for your SEO.

more...
No comment yet.
Rescooped by Elsie Whitelock from Social Marketing and SEO
Scoop.it!

Design Tips Based On Your Website's First Impression [Infographic]

Design Tips Based On Your Website's First Impression [Infographic] | Tips, Tricks and Technology How To's | Scoop.it
Gain valuable website tips based on an eye tracking study done at the Missouri University of Science and Technology. It's all about where we look on a site.

Via Deanna Dahlsad, Ally Greer
more...
Ally Greer's curator insight, May 25, 2013 1:00 AM

Personally, my first impression of a website determines everything from whether I want to share the content I find there from whether I want to do business with this brand or use their service.


What does your website say in 3 seconds?

Laura Brown's comment, May 31, 2013 10:52 AM
I'm never satisfied with mine. It's always changing.
Scooped by Elsie Whitelock
Scoop.it!

SEO 101: 5 Simple Steps to Selecting Your Keywords

SEO 101: 5 Simple Steps to Selecting Your Keywords | Tips, Tricks and Technology How To's | Scoop.it
With SEO, it's important to see what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing on and optimizing for keywords that people aren’t actually using to find your business online.
Elsie Whitelock's insight:

more helpful tips for improving your SEO

more...
No comment yet.
Rescooped by Elsie Whitelock from Content Curation World
Scoop.it!

Hashtag Monitoring and Tracking: 5 Great Tools To Keep Any Hashtag Under Control

Hashtag Monitoring and Tracking: 5 Great Tools To Keep Any Hashtag Under Control | Tips, Tricks and Technology How To's | Scoop.it

 

 


Via Robin Good
Elsie Whitelock's insight:

tagboard looks good for a quick check on what is being used

more...
Howard Rheingold's curator insight, August 2, 2013 12:25 PM

Tracking hashtags can be part of an infotention dashboard, especially when researching particular subjects. As always, Robin Good finds, evaluates, and explains five tools for doing so.

Vivianne Amaral's curator insight, August 2, 2013 11:13 PM

Aprendendo sobre Hastag 

Alfredo Corell's curator insight, September 3, 2013 11:20 AM

A Hashtag, which is a simple organizational concept that allows people to organize their tweets, thoughts, and ideas around one topic (which is represented by a hashtag), has become so powerful that even Facebook has integrated this content and users’ discovery device in its platform, making it further valuable.

Rescooped by Elsie Whitelock from Marketing Strategy and Business
Scoop.it!

100 Conversion Optimization Case Studies | KISSmetrics

100 Conversion Optimization Case Studies | KISSmetrics | Tips, Tricks and Technology How To's | Scoop.it

Excerpted from article intro on KISSmetrics:
"If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies!

1. Updated Design Increases Conversions 33%
2. Making Copy Action Oriented Causes 93% More People to Click
3. Clear Homepage Helps Weather Channel Increase Conversions 225%
4. Adding a Picture of a Person Increases Highrise Signups by 102.5%
5. Improved Value Proposition Causes 128% More Visitors to Register for Games
6. Making Call to Action More Prominent Increases Conversions 591%
7. Adding Reviews Boosts Conversions More Than 35%
8. Redesigning Pricing Page Brings 25% More Conversions
9. Changing Homepage Makes Visitors 2-3x More Likely to Buy
10. Adding Testimonials Increases Conversions 34%
11. Conversions Increase 2.20% When Website Flow is Redesigned
12. Changing Button Color to Red Increases Conversions 21%
13. Red Color on CTA Increases Conversions 2.5%
14. Protecting Purchases with Bonds Improves Conversions 10.4%
15. Security Seal Increases Conversions 7.6%
16. Adding Google Site Search Increases Conversions 11%
17. Intuit Increases Conversion Rates 211% by Implementing Proactive Chat
18. 21% Improvement in 30 Days with a Website Redesign
19. 400% Conversion Rate Improvement by Removing One Image
......
100. Adding Product Filter Increases Conversions 26% and Revenues 76%..."

Each case study is analyzed with:
- Overview and Results Achieved;
- Key Findings;
- Source (external link).
Read original, long but very helpful article here:
http://blog.kissmetrics.com/100-conversion-optimization-case-studies/

 


Via Giuseppe Mauriello
Elsie Whitelock's insight:

Great examples of better call to action and general layout improvements.

more...
Stefano Magliole's curator insight, June 30, 2013 4:37 AM

Alcuni case studies sulle web interfaces... come migliorare le conversioni (spesso attraverso CTA)

Sophie Merle's curator insight, July 11, 2013 4:46 AM

perfect check list.

Suneeta ITBP's comment, July 19, 2013 9:28 AM
Perfect list...thank you!!!
Rescooped by Elsie Whitelock from SEO and Social Media Marketing
Scoop.it!

Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine

Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine | Tips, Tricks and Technology How To's | Scoop.it

Recently, Search Metrics released a white paper on their findings for Google’s SEO Ranking Factors in 2013. It displays the correlation between particular metrics such as ‘Facebook Likes’ and ‘Backlinks’ and the rank ability of a page within Google.

 

Also available in the 70 page document are comparisons with 2012’s data, where that data is available. Not to many marketers surprise, a lot has changed. According to Search Metrics, it’s time to get social! In this article I graze upon some of the most important areas as well as my thoughts on what Google is playing it – for better and worse.

 

The data from search metrics is based on research and is not 100% factual. Nor are my opinions factual, but rather opinions and statements based on what I believe to be happening. 


Read more at: http://www.business2community.com/seo/google-ranking-factors-a-discreetly-cleaner-more-social-web-an-ever-dominating-search-engine-0545833


Via Antonino Militello
Elsie Whitelock's insight:

Makes you dig deep but very useful..

more...
Sigrid de Kaste's comment, July 20, 2013 4:44 AM
sorry Robin, (typing one handed)
laurent lafite's curator insight, July 23, 2013 10:35 AM

goocial...?

Aurélien Deschodt's curator insight, July 24, 2013 4:36 AM

SEO: its component and evolution

Scooped by Elsie Whitelock
Scoop.it!

14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Tips, Tricks and Technology How To's | Scoop.it
Now that you've written your eulogies for Google Reader, it's a good time to remember that Google has an abundance of other resources that may not be as popular but still deserve a spotlight We rounded up some lesser-known Google tools and...
Elsie Whitelock's insight:

That's true, I didn't know many of these.

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

39 Awesome Tools and Resources for Blogging and Social Media Marketing

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Tips, Tricks and Technology How To's | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.
Elsie Whitelock's insight:

Jeff has compiled a great list. Thanks Jeff.

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Top 10 Free Android Apps | News, Facts & Other Information You Love - UncoverDiscover.com

Top 10 Free Android Apps | News, Facts & Other Information You Love - UncoverDiscover.com | Tips, Tricks and Technology How To's | Scoop.it
Elsie Whitelock's insight:

some good ones here.. I use Evernote and Hootsuite..

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

TECH NOW: How to fly under the radar online

TECH NOW: How to fly under the radar online | Tips, Tricks and Technology How To's | Scoop.it
Here are some privacy-friendly sites, including DuckDuckGo and Prism Break, to help you keep a hold on your personal information.
Elsie Whitelock's insight:

Really helpful tips and tricks to protect yourself online..

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Inbound Web Design: Designing According to Buyer Intent

Inbound Web Design: Designing According to Buyer Intent | Tips, Tricks and Technology How To's | Scoop.it
When attempting inbound web design, you have to keep in mind your target audience and what they want.
Elsie Whitelock's insight:

really useful info web designing

more...
No comment yet.
Rescooped by Elsie Whitelock from Marketing Strategy and Business
Scoop.it!

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips | Tips, Tricks and Technology How To's | Scoop.it

Excerpted from article on Content Marketing Institute:
" If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.

Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

1. WebCEO
With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.

2. SEOmoz Pro
It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.

3. SheerSEO
With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.

4. SEMrush
SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.
 
5. Browser extensions
If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the "SEO SERP Workbench" (Chrome extension) or "Rank Checker" from "SEO Book".

6. iPhone/Mobile
If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.

7. Friends
On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.

8. Search engine spot checks
As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.


Bonus recommendations and advice:
- If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well.
- Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term.
- Search volume and traffic can drop off during different times of the year.
- every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement..."


Read full original article here:
http://contentmarketinginstitute.com/2013/05/optimize-content-marketing-strategy-keyword-tracking-tips/

 


Via Giuseppe Mauriello
more...
Denis Marsili's curator insight, May 26, 2013 11:43 AM

Are you using KEYwords, they are KEY, think "customer". What would they type to get to your content and satisfy their needs for info / product! 

Elsie Whitelock's curator insight, June 28, 2013 8:33 AM

Great article with all the SEO changes is harder to keep up; I am testing the Chrome Extension - SEO SERP Workbench and it seems very useful. Also looking at #8 as am now aware to 'unplug' from the personalizaton bits before testing.

Scooped by Elsie Whitelock
Scoop.it!

How to track links you post online

How to track links you post online | Tips, Tricks and Technology How To's | Scoop.it
You may give people links, whether it be in emails, social media or elsewhere online, but how do you know if those links were popular and how many people actually clicked on them?  This post will...
Elsie Whitelock's insight:

If you use bit'lyfor link shortening or are thinking aboutit; some easy steps here to track when clicked..

more...
No comment yet.
Scooped by Elsie Whitelock
Scoop.it!

Twitter's Vine App Officially Comes To Android

Twitter's Vine App Officially Comes To Android | Tips, Tricks and Technology How To's | Scoop.it
After nearly six months of waiting, Twitter finally releases its popular Vine app to Android.
Elsie Whitelock's insight:

I am happy about this as have been waiting a bit for the Android app.

more...
No comment yet.