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The State of SEO: What’s Working Now

The State of SEO: What’s Working Now | Tips, Tricks and Technology How To's | Scoop.it
There is no doubt that SEO has changed a lot over the last twelve months.
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Tips, Tricks and Technology How To's
Technology in the Virtual Classroom!
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Ultimate Social Media Empire: 26 Tips for Using Instagram for Business

Ultimate Social Media Empire: 26 Tips for Using Instagram for Business | Tips, Tricks and Technology How To's | Scoop.it

Are you wondering how to use images and short video to enhance your customers’ experience?

 

Have you considered creating a brand profile on Instagram to make your brand visible to a new market?

 

Getting started on Instagram is fairly straightforward.Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.

 

It’s what to do next that presents a difficulty for many brands.

 

What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram....


Via Jeff Domansky
Elsie Whitelock's insight:

Ready to use Instagram?

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Marco Favero's curator insight, November 24, 4:26 PM

aggiungi la tua intuizione ...

Ako A.'s curator insight, November 25, 8:22 PM

The article summarized 26 tips for using instagram, One tip is being familiar on how to use Instagram for business.  Another tip is balancing entertaining and fun images with pictures from your business. Cultivate a following by connecting your Facebook account, use relevant and popular hashtags, and being engaging. Following your followers will also help one's business to grow. Having a flexible and consistent posting plan will be strategic and beneficial to a business. Inspiring customers will help the business be engaging with customers. Implementing photo contests between Facebook and Instagram will be a fun way to interact with potential customers. A business should market its brand using trends. Rewarding followers is an excellent strategy to gain more followers and customers in general. Having photos of happy employees gives a business a positive image and will attract customers. Businesses son Instagram should also have an elaborate visual experience for their followers. These tips will greatly benefit businesses on Instagram.

Rebecca Lynch's curator insight, December 9, 8:16 PM

Instagram can be tricky for businesses. No one wants ads in their feeds. If a company just posts their products all of the time, it won't have many followers. GoPro is a fantastic example of how to use Instagram to produce engaging content while still increasing brand awareness. They have a Photo of the Day featuring a stunning, unique image that someone took using their equipment. They have 3.6 million followers, which is incredible for a business account. Other companies should, as the article says, have a balance between promotion and fun images. The more a consumer feels as though they know the company, the more inclined they will be to choose it over a competitor. Showing that the company shares the same enthusiasm and interests as their consumers goes a long way in developing relationships.

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Beyond PowerPoint & Keynote: The 20 Best Apps to Create and Share Presentations

Beyond PowerPoint & Keynote: The 20 Best Apps to Create and Share Presentations | Tips, Tricks and Technology How To's | Scoop.it

From school classrooms to Apple product launches, slideshow presentations have quickly become the standard accompaniment to lectures. You can't give a speech without a slideshow, it seems. And they all feel same. Presentations are dominated by Microsoft PowerPoint and Apple Keynote, apps that are all but omnipresent.


Via Baiba Svenca
Elsie Whitelock's insight:

Today's the day for more tools for presentations

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Edgar Mata's curator insight, November 12, 10:35 PM

Las 20 mejores aplicaciones para crear presentaciones.

Bob Connelly's comment, November 29, 7:45 PM
Great list of tools! I am going to take a closer look at SlideDog
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5 Best Prezi Alternatives

5 Best Prezi Alternatives | Tips, Tricks and Technology How To's | Scoop.it
5 Best Prezi alternatives list from PowToon - the free animated presentation software for business. The best alternative to Powerpoint and Prezi alternative.

Via Baiba Svenca
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Alfredo Corell's curator insight, November 17, 8:23 AM

Tips on Five presentation apps.

Thus if you get tired of Power Point... and even of Prezi... have a look

Rose Marie DeSousa's curator insight, November 28, 9:03 AM

Une stratégie de contenu marketing visuelle et animée bien dirigée permet d’attirer plus rapidement l’attention de l'internaute vers votre message.

Fabien LAMORT's curator insight, December 4, 2:48 AM

Prezi alternatives... dont' put your eggs in one basket...

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SEO tips

SEO tips | Tips, Tricks and Technology How To's | Scoop.it
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The Three Pillars Of SEO In 2014

The Three Pillars Of SEO In 2014 | Tips, Tricks and Technology How To's | Scoop.it

"In 2014, the three pillars of SEO remain the same as they were in 2013; but I predict (and hope) that social media will come to be fully adopted as the third pillar by previously-skeptical business owners and marketers. 

 

Content strategy, inbound links, and social media strategy are the three key elements to building a strong, successful SEO campaign, regardless of the industry".

 

Let’s explore each element in more detail so you can craft a winning SEO strategy: http://www.forbes.com/sites/jaysondemers/2014/01/28/the-three-pillars-of-seo-in-2014/

 

 


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How to Speed Up Your Content Curation Process |

How to Speed Up Your Content Curation Process | | Tips, Tricks and Technology How To's | Scoop.it
Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients.
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21 SEO Techniques You Can Use Today to Get More Search ...

21 SEO Techniques You Can Use Today to Get More Search ... | Tips, Tricks and Technology How To's | Scoop.it
Here are 21 insanely practical SEO techniques that will land you more search engine traffic.
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How 3 Simple Google Analytics Reports Will Incr...

How 3 Simple Google Analytics Reports Will Incr... | Tips, Tricks and Technology How To's | Scoop.it
Are you familiar with Google Not Provided, when Google isn’t showing the majority of the keywords that are driving your organic traffic?
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DYI Digital Distribution Services For Independent Film and Video-Makers

DYI Digital Distribution Services For Independent Film and Video-Makers | Tips, Tricks and Technology How To's | Scoop.it
So you've made your film... Now you start the biggest challenge of them all: getting it seen. We've complied a list of digital self-distribution platforms and asked each one why documentary filmmakers should pick their service over all the others.

Via Robin Good
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Robin Good's curator insight, December 10, 2013 2:44 PM



If you have produced your own film or documentary and are trying to understand what are the different options, in terms of digital distribution, that are available to you, here is a good guide from the POV blog on PBS.


The guide reviews five available digital distribution services that do not require approval (like Netflix, Vodo, Indieflix, Indiepix):

  • Vimeo-On Demand
  • ReelHouse
  • MoPix
  • Distrify
  • CreateSpace
  • Chill



Useful. Informative. 8/10


Full guide: http://www.pbs.org/pov/blog/2013/12/for-filmmakers-diy-digital-distribution-platforms/ 


See also: Review of Vimeo On-Demand





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21 Best FREE SEO Tools for On-Page Optimization

21 Best FREE SEO Tools for On-Page Optimization | Tips, Tricks and Technology How To's | Scoop.it

Excerpt from article on Search Engine Watch:
"Google's official position on webmaster best practices really hasn't changed much over the years. What has changed is the search engine's ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.

In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal.
(Here just is the list).


- Keyword Research:
1. Wordstream
2. Keyword Eye Basic
3. YouTube Keyword Tool
4. Übersuggest

- Content Tools:
5. Anchor Text Over Optimization Tool
6. Convert Word Documents to Clean HTML
7. Copyscape

- Technical Tools:
8. Xenu's Link Sleuth
9. Robots.txt Generator
10. Robots.txt Checker
11. URI Valet
12. Title and Description Optimization Tool
13. Image SEO Tool
14. Schema Creator
15. Google Snippet Preview
16. Structured Data Testing Tool
17. XML Sitemap Generators
18. XML Sitemap Inspector
19. Pingdom Website Speed Tool
20. Fiddler
21. Microsoft Free SEO Toolkit..."

Each tool is analyzed with some information. Read full original article:
http://searchenginewatch.com/article/2303494/21-Best-FREE-SEO-Tools-for-On-Page-Optimization

 


Via Giuseppe Mauriello
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malek's curator insight, October 31, 2013 8:13 AM

The odd couple "quality and Free", a well picked list.

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18 Tools for Picking the Perfect Domain Name

18 Tools for Picking the Perfect Domain Name | Tips, Tricks and Technology How To's | Scoop.it
Choosing a domain name for your product, service or business can be one of the most challenging steps in establishing your online identity.
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Fine-Tune Your Google Searches To Find Exactly What You Need: The 10 Search Modifiers You Must Know By Heart

Fine-Tune Your Google Searches To Find Exactly What You Need: The 10 Search Modifiers You Must Know By Heart | Tips, Tricks and Technology How To's | Scoop.it

Via Robin Good
Elsie Whitelock's insight:

Some google search modifiers to help focus your search

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Maureen Greenbaum's comment, November 5, 2013 7:55 AM
I left this comment I think you are wrong about AND - that is Google's default<br>see https://support.google.com/web...<br>You need OR if you want either term but Google does AND automatically otherwise<br>@sumware
Conrad Albertson's comment, November 5, 2013 9:22 AM
Maureen, I agree. Google does use AND as the default. In their defense, I believe the confusion is because not all searches do. Some still use OR. Check out this article about this person disappointed when a different search did not work until they used Google http://meta.stackoverflow.com/questions/22388/why-or-operator-by-default-in-search
Andrew Lambert's curator insight, August 12, 9:13 AM

Great shortcuts

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The Why and How of Marketing on Vine - exploreB2B

The Why and How of Marketing on Vine - exploreB2B | Tips, Tricks and Technology How To's | Scoop.it
The first time I used Vine, I couldn’t see the point of a six-and-a-half-second video clip. Then, I spent some time investigating the service. Although, most popular Vines are songs, comedy ...
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10 Free Tools For Creating Your Own Maps

10 Free Tools For Creating Your Own Maps | Tips, Tricks and Technology How To's | Scoop.it
Maps are handy for a lot of reasons. Not only do they help us navigate through certain areas, they also enable us to learn more about the world and what it has to offer. What if you’re someone who wants to create a map instead?
Elsie Whitelock's insight:

Nice

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Slideloot - Download Slide Templates For Free

Slideloot - Download Slide Templates For Free | Tips, Tricks and Technology How To's | Scoop.it
At SlideLoot we have thousands of free and editable powerpoint/keynote slide templates for your ready usage! Download them all!

Via Baiba Svenca
Elsie Whitelock's insight:

Lots of fun and useful graphics stuff here.

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Baiba Svenca's curator insight, November 11, 4:19 PM

Slide templates for charts, diagrams, maps, infographics, animations and more. All templates are free to download.

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Top Alternatives to Prezi and PowerPoint - the ultimate list

Top Alternatives to Prezi and PowerPoint - the ultimate list | Tips, Tricks and Technology How To's | Scoop.it

If you are tired of looking for great alternatives to Prezi – look no further, because I have the ultimate comprehensive list of PowerPoint alternatives right here.  No more boring presentations. With this list you can pick the perfect presentation tool or software for your presentation (be it on stage in-front of an audience or online for sharing).


We tested these 10 different alternatives to Prezi and PowerPoint and summarized what we thought about each one.


Via Baiba Svenca, Jeff Domansky
Elsie Whitelock's insight:

Looking for alternatives to Powerpoint?

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Claudie Graner's curator insight, August 17, 7:27 AM

It is no more just about PowerPoint...

Recep's curator insight, August 21, 10:28 AM

this is truly amazing. 

Mayra.Loves.Books's curator insight, September 7, 8:36 AM

This is pretty much an ad for emaze, but it's good to know what is available commercially in terms of presentations.

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How to Dominate the Entire First Page of Bing

How to Dominate the Entire First Page of Bing | Tips, Tricks and Technology How To's | Scoop.it

Once you control your brand reputation by dominating the entire first page of Google, what's next?

 

True online reputation management requires an understanding of a complex ecosystem of sites where users can potentially interact with your brand. This includes search engines, social media platforms, local search platforms (Yelp), and business accreditation sites (think BBB or Bizrate).

 

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on the entire first page of Bing.

 

Here's how to do it: http://searchenginewatch.com/article/2279842/How-to-Dominate-the-Entire-First-Page-of-Bing


Via Antonino Militello
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Techslate's comment, July 19, 2013 4:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Techslate's comment, July 19, 2013 4:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Elsie Whitelock's curator insight, July 27, 2013 8:49 AM

really useful seo tips for bing

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The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics | Tips, Tricks and Technology How To's | Scoop.it
A straight-forward guide to getting your Google Analytics set up and running.
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Is your business local? Good info here on website optimization. Products, Prices & Proximity Are Most Important Info On Local Business Websites

Is your business local? Good info here on website optimization. Products, Prices & Proximity Are Most Important Info On Local Business Websites | Tips, Tricks and Technology How To's | Scoop.it
Historically, website design and optimization have been uncomfortable bedfellows.
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Free Local SEO Tools that Belong in Your Kit

Free Local SEO Tools that Belong in Your Kit | Tips, Tricks and Technology How To's | Scoop.it
Today I'm popping open my personal tool kit to share a list of my 14 favorite free local SEO tools. I hope you find a few new gadgets to add to your own kit!
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Free Super-Easy To Use Audio / Video Transcription Tool: oTranscribe

Free Super-Easy To Use Audio / Video Transcription Tool: oTranscribe | Tips, Tricks and Technology How To's | Scoop.it

"A free HTML5 app to take the pain out of transcribing interviews. Useful for journalists, academics and anyone else transcribing audio."


Via Robin Good
Elsie Whitelock's insight:

ahh Finally is open source..

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Robin Good's comment, April 18, 10:50 AM
Hi @MSU_TCEE thanks for bringing this up. I wasn't aware of the G+ app and I am looking into it right now. Much appreciated.
Jeff Domansky's curator insight, July 31, 11:10 PM

Robin Good reviews a useful,new transcription tool/app called oTranscribe. Very promising for bloggers, journalists, writers, PR and other wordsmiths.

Jakarta Web Developer's curator insight, August 1, 3:26 AM

add your insight...

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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Tips, Tricks and Technology How To's | Scoop.it

Excerpt from the article by Neil Patel on Quick Sprout blog:
"Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.

So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.

But before you head off and start creating your first landing page, there are 7 things you need to know:

1. Does your landing page copy match your marketing campaign?
From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.

2. Start with a solution:
Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.

3. Don’t forget your sub heading:
Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading.
You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.

4. Who are your customers and what are their use cases?
A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them.
You can solve this by clearly showing who should be using your product or service.

5. The proof is in the pudding:
Always include stats and data to backup your claims.
Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim.
Get testimonials from your customers to back up the statements you are making.

6. Call to actions:
You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.

7. Trust elements:
Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."

Each tip is analyzed with more information.
Read full original article here:
http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/

 


Via Giuseppe Mauriello
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Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some
Dawn Ray's comment, October 1, 2013 9:59 AM
Here are some basic effective guidelines
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11 SEO Changes That Will Give You Big Results

11 SEO Changes That Will Give You Big Results | Tips, Tricks and Technology How To's | Scoop.it

Neil Patel is going to share with us 11 strategies from his bag of tricks. Some of these tricks will be easy to implement while others will be time-consuming, but if you take the time to implement a handful of them, your search engine traffic will increase.

 

Read More: http://www.quicksprout.com/2013/12/04/11-seo-changes-that-will-give-you-big-results/#more-14848

 

 

 


Via Antonino Militello
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Useful.

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Jesus Alvarez desde www.sercompetitivos.com 's curator insight, December 4, 2013 3:37 PM

Más información de tu interés en http://bit.ly/1k97kR5

Simon Steed's curator insight, December 5, 2013 9:19 AM

Very useful insights from a specialist in the SEO Industry - some good common sense tips here

Chris Bantock's curator insight, December 6, 2013 4:06 AM

Some excellent SEO tips here .. 

 

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Google Analytics Basics: How to Set Up Goals & Campaigns

Google Analytics Basics: How to Set Up Goals & Campaigns | Tips, Tricks and Technology How To's | Scoop.it
Blog post at 1!SingularSensation Social Media Blog : I have to admit that the minute I found out how to set campaigns and goals in Google Analytics I went a little happy.  I've since wound dow[..]
Elsie Whitelock's insight:

This helps explain simply how to setup goals and campaigns in google analytics. 

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The 2013 YouTube Marketing Guide

The 2013 YouTube Marketing Guide | Tips, Tricks and Technology How To's | Scoop.it
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube?
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