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SEO Friendly WordPress in 12 Steps

SEO Friendly WordPress in 12 Steps | Tips, Tricks and Technology How To's | Scoop.it

Excerpted from article intro:
"WordPress is not as SEO friendly as you'd think.
This guide will show you the necessary steps to optimize a WordPress website, focusing on modifications that apply to SEO.
Here are some quick links to jump to each step:

Step 1: Privacy settings during development;
Step 2: Permalink Settings - Search engine friendly URLs;
Step 3: Rename the Uncategorized category;
Step 4: Customized page titles & meta tags with the All in One SEO Pack plugin;
Step 5: Reduce 404 errors with the Category Pagination Fix plugin;
Step 6: Remove unnecessary links to images with the Remove Link URL plugin;
Step 7: Autogenerated HTML & XML Sitemaps;
Step 8: Google Analytics for WordPress;
Step 9: Responsive theme;
Step 10: Review & optimize your theme code;
Step 11: Optimizing your .htaccess file;
Step 12: Optimizing your robots.txt file."

Each step is analyzed with good information. Check out full article here:
http://searchenginewatch.com/article/2251513/SEO-Friendly-WordPress-in-12-Steps

 

 


Via Giuseppe Mauriello
Elsie Whitelock's insight:

really good how to's for wordpress

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Tips, Tricks and Technology How To's
Technology in the Virtual Classroom!
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Top Alternatives to Prezi and PowerPoint - the ultimate list

Top Alternatives to Prezi and PowerPoint - the ultimate list | Tips, Tricks and Technology How To's | Scoop.it

If you are tired of looking for great alternatives to Prezi – look no further, because I have the ultimate comprehensive list of PowerPoint alternatives right here.  No more boring presentations. With this list you can pick the perfect presentation tool or software for your presentation (be it on stage in-front of an audience or online for sharing).


We tested these 10 different alternatives to Prezi and PowerPoint and summarized what we thought about each one.


Via Baiba Svenca, Jeff Domansky
Elsie Whitelock's insight:

Looking for alternatives to Powerpoint?

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Alfredo Corell's curator insight, July 25, 8:49 AM

It is obvious that a commercial alternative (eMaze) says that eMaze itself is the best option. isn't it?



Claudie Graner's curator insight, August 17, 4:27 AM

It is no more just about PowerPoint...

Recep's curator insight, August 21, 7:28 AM

this is truly amazing. 

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How to Dominate the Entire First Page of Bing

How to Dominate the Entire First Page of Bing | Tips, Tricks and Technology How To's | Scoop.it

Once you control your brand reputation by dominating the entire first page of Google, what's next?

 

True online reputation management requires an understanding of a complex ecosystem of sites where users can potentially interact with your brand. This includes search engines, social media platforms, local search platforms (Yelp), and business accreditation sites (think BBB or Bizrate).

 

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on the entire first page of Bing.

 

Here's how to do it: http://searchenginewatch.com/article/2279842/How-to-Dominate-the-Entire-First-Page-of-Bing


Via Antonino Militello
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Techslate's comment, July 19, 2013 1:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Techslate's comment, July 19, 2013 1:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Elsie Whitelock's curator insight, July 27, 2013 5:49 AM

really useful seo tips for bing

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The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics | Tips, Tricks and Technology How To's | Scoop.it
A straight-forward guide to getting your Google Analytics set up and running.
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Is your business local? Good info here on website optimization. Products, Prices & Proximity Are Most Important Info On Local Business Websites

Is your business local? Good info here on website optimization. Products, Prices & Proximity Are Most Important Info On Local Business Websites | Tips, Tricks and Technology How To's | Scoop.it
Historically, website design and optimization have been uncomfortable bedfellows.
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Free Local SEO Tools that Belong in Your Kit

Free Local SEO Tools that Belong in Your Kit | Tips, Tricks and Technology How To's | Scoop.it
Today I'm popping open my personal tool kit to share a list of my 14 favorite free local SEO tools. I hope you find a few new gadgets to add to your own kit!
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Free Super-Easy To Use Audio / Video Transcription Tool: oTranscribe

Free Super-Easy To Use Audio / Video Transcription Tool: oTranscribe | Tips, Tricks and Technology How To's | Scoop.it

"A free HTML5 app to take the pain out of transcribing interviews. Useful for journalists, academics and anyone else transcribing audio."


Via Robin Good
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ahh Finally is open source..

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Robin Good's comment, April 18, 7:50 AM
Hi @MSU_TCEE thanks for bringing this up. I wasn't aware of the G+ app and I am looking into it right now. Much appreciated.
Jeff Domansky's curator insight, July 31, 8:10 PM

Robin Good reviews a useful,new transcription tool/app called oTranscribe. Very promising for bloggers, journalists, writers, PR and other wordsmiths.

Jakarta Web Developer's curator insight, August 1, 12:26 AM

add your insight...

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7 Things Every (Great) Landing Page Needs

7 Things Every (Great) Landing Page Needs | Tips, Tricks and Technology How To's | Scoop.it

Excerpt from the article by Neil Patel on Quick Sprout blog:
"Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.

So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns.

But before you head off and start creating your first landing page, there are 7 things you need to know:

1. Does your landing page copy match your marketing campaign?
From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.

2. Start with a solution:
Every visitor who comes to your landing page has a problem. So, you should tell them how you are going to solve their problem.

3. Don’t forget your sub heading:
Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a sub-heading.
You have less than 8 seconds to grab your visitor’s attention before they leave, so you want to make sure your sub-heading is descriptive and short.

4. Who are your customers and what are their use cases?
A lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them.
You can solve this by clearly showing who should be using your product or service.

5. The proof is in the pudding:
Always include stats and data to backup your claims.
Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim.
Get testimonials from your customers to back up the statements you are making.

6. Call to actions:
You’ll have to do a lot of A/B testing with this one, but don’t forget to include call to actions. You’ll be surprised how many landing pages forget to add calls to action.

7. Trust elements:
Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important..."

Each tip is analyzed with more information.
Read full original article here:
http://www.quicksprout.com/2013/09/26/7-things-every-great-landing-page-needs/

 


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Dawn Ray's comment, October 1, 2013 6:59 AM
Here are some
Dawn Ray's comment, October 1, 2013 6:59 AM
Here are some basic effective guidelines
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11 SEO Changes That Will Give You Big Results

11 SEO Changes That Will Give You Big Results | Tips, Tricks and Technology How To's | Scoop.it

Neil Patel is going to share with us 11 strategies from his bag of tricks. Some of these tricks will be easy to implement while others will be time-consuming, but if you take the time to implement a handful of them, your search engine traffic will increase.

 

Read More: http://www.quicksprout.com/2013/12/04/11-seo-changes-that-will-give-you-big-results/#more-14848

 

 

 


Via Antonino Militello
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Useful.

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www.sercompetitivos.com's curator insight, December 4, 2013 12:37 PM

Más información de tu interés en http://bit.ly/1k97kR5

Simon Steed's curator insight, December 5, 2013 6:19 AM

Very useful insights from a specialist in the SEO Industry - some good common sense tips here

Chris Bantock's curator insight, December 6, 2013 1:06 AM

Some excellent SEO tips here .. 

 

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Google Analytics Basics: How to Set Up Goals & Campaigns

Google Analytics Basics: How to Set Up Goals & Campaigns | Tips, Tricks and Technology How To's | Scoop.it
Blog post at 1!SingularSensation Social Media Blog : I have to admit that the minute I found out how to set campaigns and goals in Google Analytics I went a little happy.  I've since wound dow[..]
Elsie Whitelock's insight:

This helps explain simply how to setup goals and campaigns in google analytics. 

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The 2013 YouTube Marketing Guide

The 2013 YouTube Marketing Guide | Tips, Tricks and Technology How To's | Scoop.it
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube?
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15 Free SEO Tools For Evaluating Your Clients | Brad S. Knutson

15 Free SEO Tools For Evaluating Your Clients | Brad S. Knutson | Tips, Tricks and Technology How To's | Scoop.it
The ability to evaluate a clients website quickly and efficiently could be the difference between winning that prized client or losing them to a competitor
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Animated Videos: 5 Tools to Create Animation Videos in a Flash

Animated Videos: 5 Tools to Create Animation Videos in a Flash | Tips, Tricks and Technology How To's | Scoop.it

Animated videos can now be created easily using software. Check out these 5 tools and save a lot of money producing these videos.

 

 

The initial idea from this post  on animated videos came from Nick from List.ly.  I love when people share great ideas for posts!

 

 

So here goes, here are 5 animation video tools that we have reviewed.



Via Jeff Domansky
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Jeff Domansky's curator insight, October 17, 2013 11:57 AM

Useful review of five video tools to help you add moving pictures to your content inexpensively and effectively.

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Create Time-Lapse and Stop-Motion Video with Any iOS or Android Smartphone

Create Time-Lapse and Stop-Motion Video with Any iOS or Android Smartphone | Tips, Tricks and Technology How To's | Scoop.it

Via Robin Good
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Free trial.. Looks interesting

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Nicko Gibson's curator insight, October 17, 2013 5:32 AM

A $1.99 app with some pretty good features. Shoot and edit the time-lapse right on your device. With additional instagram-like effects, and more.

Alex Briscese's comment, November 7, 2013 7:56 AM
This is a really good app, I'm using Lapse-it pro for almost 2 years now and in my opinion is the best to create time lapse videos with android, for stop motion movies instead I'd use other apps that provide onion skinning function.
TWCLibrary's curator insight, August 4, 11:42 PM

free and paid versions

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SEO tips

SEO tips | Tips, Tricks and Technology How To's | Scoop.it
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The Three Pillars Of SEO In 2014

The Three Pillars Of SEO In 2014 | Tips, Tricks and Technology How To's | Scoop.it

"In 2014, the three pillars of SEO remain the same as they were in 2013; but I predict (and hope) that social media will come to be fully adopted as the third pillar by previously-skeptical business owners and marketers. 

 

Content strategy, inbound links, and social media strategy are the three key elements to building a strong, successful SEO campaign, regardless of the industry".

 

Let’s explore each element in more detail so you can craft a winning SEO strategy: http://www.forbes.com/sites/jaysondemers/2014/01/28/the-three-pillars-of-seo-in-2014/

 

 


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How to Speed Up Your Content Curation Process |

How to Speed Up Your Content Curation Process | | Tips, Tricks and Technology How To's | Scoop.it
Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients.
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21 SEO Techniques You Can Use Today to Get More Search ...

21 SEO Techniques You Can Use Today to Get More Search ... | Tips, Tricks and Technology How To's | Scoop.it
Here are 21 insanely practical SEO techniques that will land you more search engine traffic.
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How 3 Simple Google Analytics Reports Will Incr...

How 3 Simple Google Analytics Reports Will Incr... | Tips, Tricks and Technology How To's | Scoop.it
Are you familiar with Google Not Provided, when Google isn’t showing the majority of the keywords that are driving your organic traffic?
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DYI Digital Distribution Services For Independent Film and Video-Makers

DYI Digital Distribution Services For Independent Film and Video-Makers | Tips, Tricks and Technology How To's | Scoop.it
So you've made your film... Now you start the biggest challenge of them all: getting it seen. We've complied a list of digital self-distribution platforms and asked each one why documentary filmmakers should pick their service over all the others.

Via Robin Good
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Robin Good's curator insight, December 10, 2013 11:44 AM



If you have produced your own film or documentary and are trying to understand what are the different options, in terms of digital distribution, that are available to you, here is a good guide from the POV blog on PBS.


The guide reviews five available digital distribution services that do not require approval (like Netflix, Vodo, Indieflix, Indiepix):

  • Vimeo-On Demand
  • ReelHouse
  • MoPix
  • Distrify
  • CreateSpace
  • Chill



Useful. Informative. 8/10


Full guide: http://www.pbs.org/pov/blog/2013/12/for-filmmakers-diy-digital-distribution-platforms/ 


See also: Review of Vimeo On-Demand





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21 Best FREE SEO Tools for On-Page Optimization

21 Best FREE SEO Tools for On-Page Optimization | Tips, Tricks and Technology How To's | Scoop.it

Excerpt from article on Search Engine Watch:
"Google's official position on webmaster best practices really hasn't changed much over the years. What has changed is the search engine's ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.

In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal.
(Here just is the list).


- Keyword Research:
1. Wordstream
2. Keyword Eye Basic
3. YouTube Keyword Tool
4. Übersuggest

- Content Tools:
5. Anchor Text Over Optimization Tool
6. Convert Word Documents to Clean HTML
7. Copyscape

- Technical Tools:
8. Xenu's Link Sleuth
9. Robots.txt Generator
10. Robots.txt Checker
11. URI Valet
12. Title and Description Optimization Tool
13. Image SEO Tool
14. Schema Creator
15. Google Snippet Preview
16. Structured Data Testing Tool
17. XML Sitemap Generators
18. XML Sitemap Inspector
19. Pingdom Website Speed Tool
20. Fiddler
21. Microsoft Free SEO Toolkit..."

Each tool is analyzed with some information. Read full original article:
http://searchenginewatch.com/article/2303494/21-Best-FREE-SEO-Tools-for-On-Page-Optimization

 


Via Giuseppe Mauriello
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malek's curator insight, October 31, 2013 5:13 AM

The odd couple "quality and Free", a well picked list.

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18 Tools for Picking the Perfect Domain Name

18 Tools for Picking the Perfect Domain Name | Tips, Tricks and Technology How To's | Scoop.it
Choosing a domain name for your product, service or business can be one of the most challenging steps in establishing your online identity.
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Fine-Tune Your Google Searches To Find Exactly What You Need: The 10 Search Modifiers You Must Know By Heart

Fine-Tune Your Google Searches To Find Exactly What You Need: The 10 Search Modifiers You Must Know By Heart | Tips, Tricks and Technology How To's | Scoop.it

Via Robin Good
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Some google search modifiers to help focus your search

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Maureen Greenbaum's comment, November 5, 2013 4:55 AM
I left this comment I think you are wrong about AND - that is Google's default<br>see https://support.google.com/web...<br>You need OR if you want either term but Google does AND automatically otherwise<br>@sumware
Conrad Albertson's comment, November 5, 2013 6:22 AM
Maureen, I agree. Google does use AND as the default. In their defense, I believe the confusion is because not all searches do. Some still use OR. Check out this article about this person disappointed when a different search did not work until they used Google http://meta.stackoverflow.com/questions/22388/why-or-operator-by-default-in-search
Andrew Lambert's curator insight, August 12, 6:13 AM

Great shortcuts

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The Why and How of Marketing on Vine - exploreB2B

The Why and How of Marketing on Vine - exploreB2B | Tips, Tricks and Technology How To's | Scoop.it
The first time I used Vine, I couldn’t see the point of a six-and-a-half-second video clip. Then, I spent some time investigating the service. Although, most popular Vines are songs, comedy ...
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Photoshop alternatives | Use free photo-editing software to achieve complex effects

Photoshop alternatives | Use free photo-editing software to achieve complex effects | Tips, Tricks and Technology How To's | Scoop.it

Adobe’s Photoshop is the gold standard when it comes to photo-editing software – the preferred tool for many graphic designers and photographers. But many of the complex features that once only a Photoshop pro could do, can now be achieved using basic, free software that comes with your computer or downloaded from the Web. Think cropping, resizing, color adjustments, filters, red-eye removal, and automatic enhancements.

 

In fact, a lot of useful photo-editing features are built into online photo-sharing sites like Google+ and Flickr. However, what if you want to quickly apply one or two effects without having to become a Photoshop guru? We’ve found and tested a few online alternatives that won’t require you to fire up any photo-editing apps....


Via Jeff Domansky
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Great free photo editing tools here

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Winnie Peric's curator insight, September 20, 2013 11:20 AM

Free Alternatives are always good... 

Elsie Whitelock's curator insight, September 23, 2013 5:48 AM

good alternatives to Photoshop for the entry level to advanced user

Elsie Whitelock's curator insight, October 1, 2013 9:08 AM

Cool tools here..

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Social Signals: Search Is Looking To Social

Social Signals: Search Is Looking To Social | Tips, Tricks and Technology How To's | Scoop.it

Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.

 

Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.

 

These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.

 

Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/

 


Via Antonino Militello
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Search is more social

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Chris Bantock's curator insight, October 21, 2013 2:48 PM

Search and social collide ...

Chris Munz's curator insight, October 27, 2013 5:48 PM

Social is becoming more prominent in search.  Companies will be looking to social channels as search traffic drivers. #socialmarketing #digitalmarketing #seo #sem

Marilyn Moran's curator insight, November 2, 2013 11:55 AM

I don't have much more to add here except to say that I agree; social and search go hand-in-hand these days. There's no question that having a social networking presence and using social media is essential to marketing.