Everything Is Damn Simple, Until You Make It Complicated. Sometimes it is a completely different feeling when you are sitting across the table as a mentor, judge or with a group of investors to judge some elevator pitches of hopeful startups.
It is however an ENTIRELY DIFFERENT ball game when you have to pitch it yourself (as a startup), seriously and if a startup has to ever get this right he or she has to think smart, learn from the people who have done it and keep it simple and easy.
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