Tips, Social, Media, LifeHacking

SEO is an ever-changing field. As of today, SEO specialists are increasingly watching social networks in the construction of their SEO strategy. 

From the present, this article explores the upcoming trends in SEO and imagines the rules of the SEO-ruled-by-social game.

Devaluating the weight of links for a Page Rank and penalizing social spammers might well become our new field!

We all know that content is king to get the rankings on the various search engines....what does social fingerprint look like?

To increase your Social Signals and Social Shares requires you to have a solid Content Marketing System that enables you to create, curate, and syndicate quality content to your top socials so your branded message will resonate to your target audience and amplify your http://bit.ly/RichSnippet so that your brand is top of mind when it comes time to do business

Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Why? Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

B2B marketers need to understand these four reasons that Google+ is the next killer platform for marketing, and why it should be an important part of your B2B marketing mix.

Make sure to bookmark this and refer to it before sending out your next email marketing campaign!

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Social media is not a flash in the pan.  It is a big deal and has become so integral to modern life.  Many prospects may not even take a company seriously, if it does not have a presence on Facebook and Twitter.  Organizations that ignore social media marketing do so
 at their own peril.  Most major corporations have a presence on some, if not all, of the major social networks—Facebook, Twitter, LinkedIn and Google+.  Doing social media marketing right requires genuine engagement, smart content curation and the sharing of your own original, highly shareable content.  Excellent content creation is critical.  Without it, social media success does not have real value.  Attracting a larger captive audience on social media is great.  However, what good does it bring, if you are not achieving increased website traffic, lead generation and ultimately more new business as a result of your social media efforts?

The original content that you share on social media should include blog posts, ebooks, whitepapers, webinars, SlideShare presentations and infographics.  To capture a large audience, you need to take advantage of many content mediums.  Your content must be highly relevant, answer questions, solve problems and present data to back up your assertions.  Content also needs to be well written; style matters.  Ensure that your content can be easily found. You want prospects to find your content, as they are conducting searches, actively researching and ready to buy your product or services.  Here are a number of ways to increase reach and visibility:

• SEO: Keyword research and the development of buyer personas can help you attract prospects.  Use the same language as prospects to frame a problem—drawing them to your website content.
• Social Advertising: Advertising on social networks, such as Facebook, Twitter, LinkedIn, and Google+ allows you to target ads based on information that prospects provide in their user profiles.  Target your ads for increased relevance.
• Content Syndication: Sharing your content on syndication sites like Business 2 Community and Social Media Today can help you reach a much wider captive audience.
• Newsjacking: Relating your content to a hot topic in popular culture or news can help generate increased attention for your content.  Follow social trends; know what is trending on Twitter and what people are buzzing about on Facebook.  Newsjacking truly can help you amplify your social media presence and online influence.
• Genuine Social Engagement: Marketing on social networks needs to be social.  Do not only talk about your business or only share your own content.  Share the spotlight.  Ask questions, and provide valuable insight and feedback, which can help you be recognized as an industry thought leader.

Social Media Growth

Social media marketing is powerful and influential.  However, real social media success is the result of many factors that need to come first, including a solid marketing platform, excellent content creation, visually appealing website design, strategic CTAs and landing pages, and engaging email marketing.  A lot goes into a complete inbound marketing strategy, and one is required in order to fully capitalize on winning in social media.  If you are still on the fence about the importance of social media, this infographic from Brafton should help convince you.