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5 Easy Steps to Improve Your LinkedIn Profile - Search Engine Journal

5 Easy Steps to Improve Your LinkedIn Profile - Search Engine Journal | Tips for College Grads Entering the PR World | Scoop.it

LinkedIn is easily the most neglected of the main social media networks. Standing against Facebook, Twitter and Pinterest, it’s often seen as the boring one of the bunch – little more than a glorified online CV.

 

However, for business use, LinkedIn is actually one of the most valuable networks out there. If you Google you full name, your LinkedIn profile often ranks in the top 5 results. With the growing importance of content marketing and the rise of online authorship, we are all putting our name out more and more frequently. Improving your LinkedIn profile is simple and can really effect your online visibility.Which begs the question – Why wouldn’t you want your LinkedIn profile to be the best it can be?

 

A lot of us (me included) heeded the advice to setup a LinkedIn profile, but then stopped. There are actually a few basic things that we can do that will really boost our profiles and online rankings. Here’s how to improve your LinkedIn profile in 5 easy steps...


Via Jeff Domansky
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Insightful tips on how to improve your presence on LinkedIn.

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Jeff Domansky's curator insight, September 10, 2013 11:57 AM

LinkedIn profiles often show up in the top 5 Google results when searching your name. What does yours say about you? Make changes for the better.

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Effective social media analytics - The Guardian

Effective social media analytics - The Guardian | Tips for College Grads Entering the PR World | Scoop.it
The Guardian
Effective social media analytics
The Guardian
Every time someone posts something on Twitter, Facebook, or Pinterest, they create a digital footprint. Every time someone ...

Via heidi groshelle, Caroline Hutin
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41 Terrific Twitter Tips for Public Relations Pros

I just love the sound of Twitter in the morning, don’t you? This week, we’ve got 41 42 terrific Twitter tips from a range of experts to ensure you’re at the top of your PR Twitter game.

Via Stefan Vadocz
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16 Public Relations Tools and Tactics That Can Help Grow Your Business | SEO.com

16 Public Relations Tools and Tactics That Can Help Grow Your Business | SEO.com | Tips for College Grads Entering the PR World | Scoop.it

Here are 16 public relations tools and tactics that can help you come up with great ideas, generate buzz, distribute content.


Via Stefan Vadocz
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12 (of the) Best Social PR Guides, Tips and Techniques of 2011 ...

12 (of the) Best Social PR Guides, Tips and Techniques of 2011 ... | Tips for College Grads Entering the PR World | Scoop.it
What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference ... How can PR pros optimize their use of social media tools? How can you make a press release ...

Via Stefan Vadocz
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Rescooped by Lily Sanders from Fashion & Public Relations
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PR Tips from the Pros: Katherine Barna, Tumblr's Head of PR

PR Tips from the Pros: Katherine Barna, Tumblr's Head of PR | Tips for College Grads Entering the PR World | Scoop.it

As I have said before in previous posts, social media sites now have a big impact in public relations. Facebook and Twitter have served as the most useful, however, another social media platform has taken way, and many brands have made good use of it. Tumblr represents another platform used by companies to engage their publics. Tumblr allows for companies to express their creativity and show their brand in a unique way. Not only is it useful for major brands, but small brands have made good use of the site as well. Tumblr has features that allow for a brand’s page to reach large audiences and be shared across the web. People on the site are always looking for new content, and small brands can use this to make the public more aware of their brand as a whole.

 

Tumblr allows for companies and brands to completely customize their profile. This then allows for users to get a glimpse of what the brand is all about. Major brands like Calvin Klein and Nike have used Tumblr to reflect their brand’s image and build a unique profile to further show their publics more about the brand. Anyone can use Tumblr to make the public aware of what they have to show the world.

 

As far as fashion is concerned, fashion companies could use Tumblr to make their brand and products known to the public. By getting their products out there, fashion companies could then instigate PR plans to further the knowledge and image of their brand. By using Tumblr, fashion brands will be able to make other media outlets aware of their brand. Journalists may take note and will then want to get to know the brand, and will most likely begin spreading the word. Lastly, as Tumblr is so unique, fashion brands can use the features of the site to create a different type of social media platform to go along with their other platforms. By not treating every platform the same, fashion brands can create new ideas and images t hat will further drawn in the public. “The main power of the media is to make us aware – of products, services, companies, and ideas – and to provide information about them” (Center et al., pg. 160). Tumblr serves as just that – a media outlet to allow fashion brands to make the public aware of their products and the company itself.


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BRAND BUILDING 101: Learn to Invest In Your Brand | PR Mentality,LLC

BRAND BUILDING 101: Learn to Invest In Your Brand | PR Mentality,LLC | Tips for College Grads Entering the PR World | Scoop.it
BRAND BUILDING 101: Learn to Invest In Your Brand: http://t.co/hfO8Cb3h #PR #Branding...

Via Re Perez
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The Difference Between PR, Marketing and Advertising | IFB

The Difference Between PR, Marketing and Advertising | IFB | Tips for College Grads Entering the PR World | Scoop.it
By request, I thought we'd take a step back from all the 'how to work with PR agencies and brands, for a quick foundational course in fashion PR 101.With.

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PR 101 Lesson #95 The ROI Of Social Media | PR 101

Clients always ask: how to I measure a return on investment marketing? The answer is by measuring word of mouth.


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Fashion PR 101: How to Write a Fashion PR Plan

This is an updated version of a popular 2010 article. Enjoy! PS -  for a free F...

Via Teodora Kostadinova
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PR + Journalists: We Can’t All Get Along – But We Can Try - Business 2 Community

PR + Journalists: We Can’t All Get Along – But We Can Try - Business 2 Community | Tips for College Grads Entering the PR World | Scoop.it
PR + Journalists: We Can’t All Get Along – But We Can Try via B2Community http://t.co/tvgNgEoHnV
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A Beginner's Guide To Public Relations For Tech Startups

A Beginner's Guide To Public Relations For Tech Startups | Tips for College Grads Entering the PR World | Scoop.it
The focus of your PR plan of attack should be on making friends, not contacts. So, how can you strengthen the relationship you have with your existing contacts to be more meaningful and personal?
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Great Tips to Improve Your Online Writing

Great Tips to Improve Your Online Writing | Tips for College Grads Entering the PR World | Scoop.it

Writing on the Internet is different than anywhere else. It’s no big surprise you need to change gears to write well online and you need to know what the tried and tested rules are to be successful.


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How to handle illegal interview questions | Mouthing Off | Blog of the ...

How to handle illegal interview questions | Mouthing Off | Blog of the ... | Tips for College Grads Entering the PR World | Scoop.it
One year ago, I was in the midst of a frantic residency interview season. There are many awkward moments when you go on this type of personal hype tour. None are more awkward than the moment when an interviewer ...

Via Patricia D. Sadar - Career and Leadership Acceleration Coach
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Tips to Get a Job at a PR Agency

Tips to Get a Job at a PR Agency | Tips for College Grads Entering the PR World | Scoop.it
How can one land a job at a PR firm is an...

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Speed Summary | The New Rules of Marketing and PR (New 3rd ...

Speed Summary | The New Rules of Marketing and PR (New 3rd ... | Tips for College Grads Entering the PR World | Scoop.it

Still very fresh.

 

"Our top take-out (made implicitly rather than explictly) is that there are three basic social media strategies – “Entertain Me” (PR and marketing stunts using social media), “Help Me” (providing utility in social media) and “Love Me” (driving fan..."


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10 Questions You Must Ask When Hiring a Social Media Consultant - Entrepreneur

10 Questions You Must Ask When Hiring a Social Media Consultant - Entrepreneur | Tips for College Grads Entering the PR World | Scoop.it
Entrepreneur 10 Questions You Must Ask When Hiring a Social Media Consultant Entrepreneur It's important to know how actively engaged consultants are in their own personal and professional social media networks, says Michael Stelzner, founder of...

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Rescooped by Lily Sanders from Fashion & Public Relations
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Seven don’ts for PR fashion: Do as they say, not as they do

Seven don’ts for PR fashion: Do as they say, not as they do | Tips for College Grads Entering the PR World | Scoop.it

To go along with the five tips for scoring an editorial spot in a major fashion magazine, I have found this useful article, also by Polina Raygorodskaya, that contains seven general tips for public relations professionals in the fashion industry. The first tip discusses avoiding mass pitching and the importance of not wasting a reporter or editor’s time. I feel this is important because you do not want to have editors on your bad side as a PR professional in the fashion industry, especially when it comes to business-to-business relations. As stated by Guth and Marsh, “Business-to-business relations in the mangement of relationships with businesses that have resources that your business needs to achieve its goals” (pg. 191). Also, you would not want people to waste your time, so respect other people’s time as well.

Raygorodskaya’s second tip is to not send untargeted pitches. I think this one goes along with the first tip about not wasting editor’s time. It’s important to do research and know what target audiences a certain fashion magazine aims towards, that way your pitch will make sense for the magazine you are pitching to and their targeted audience. A few of the other tips include responding quickly, not fibbing, and not overwriting. These all make sense and seem very important to remember as a PR professional in the fashion industry. Responding quickly is a must in almost any profession. It allows for good communication in a company or between clients, which is often the case in fashion PR. Not fibbing is another tip that is important in most professions. If you don’t know something, simply do your research. In the fashion industry, reporters and editors do research on the subject matter they’re working on, so any PR person in the industry should do their research, too.

Raygorodskaya also talks about avoiding overwriting when it comes to pitches and press releases in the fashion industry. I think this is crucial in the fact that sometimes “less is more.” It’s imperative to only send out pitches or press releases that contain important content and that are the appropriate length. The last two tips the author discusses are to not be dull and to not be negative. Both of these seem very important, in my opinion, especially in the fashion industry. Fashion is all about creativity and new ideas and is important in the evolution of the fashion world. Avoiding negativity is also crucial because it is important to maintain good relationships and it helps to keep one’s own reputation positive. All in all, Raygorodskaya’s seven tips for fashion PR prove useful and important to bear in mind for any PR professional.


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PR Tips for Scoring Major Editorial Coverage

PR Tips for Scoring Major Editorial Coverage | Tips for College Grads Entering the PR World | Scoop.it

Attaining editorial placement in a major fashion magazine is discussed in this article. Five tips are laid out to help advertisers have a better chance at getting the editorial placement they desire. Polina Raygorodskaya’s tips include planning pitches, face-to-face meetings, product placement, circulation, and time versus money. Editorial calendars are a huge part of the magazine world. They allow advertisers to be aware of when a magazine will be writing about certain stories or doing a specific themed issue. This provides advertisers with a basis in which to better plan their pitches, which ultimately makes editors happy. Networking plays a huge role in public relations. Raygorodskaya touches on this factor in saying that face-to-face meetings are important when trying to attain an editorial spot in a top fashion magazine. By attending the same events as editors, advertisers have a better chance at meeting and conversing with these editors, which makes the advertiser more familiar to the editor.

 

Another tip for advertisers is for them to get their product out into the public eye. Through use of product placement, editors are more likely to know an advertisers product before a pitch is even presented. Product placement in certain shows or events gives advertisers a benefit when pitching to an editor. Raygorodskaya also points out the importance of circulation in regards to where advertisers try to attain editorial placement. Advertisers should not expect to be in every fashion magazine there is out there, but they should certainly pitch to numerous magazines in which their advertisements will reach the targeted audience.

 

Lastly, time versus money is always important in public relations. Advertisers trying to attain editorial placement in a top fashion magazine most often have to spend a good amount of time to work on getting that placement. However, if the spot is achieved, the money will make up for the time. I believe that all five of these tips are important and crucial when it comes to trying to get an editorial spot in a top fashion magazine. Networking is most definitely a huge key step for any public relations practitioner, and is a tool that I, as a public relations student, have already put a good amount of time into. Knowing the editorial calendar also seems to be very important. According to Guth and Marsh, “Through formal and informal research methods, practitioners gather data on the client, the environment in which it operates, and its stakeholders” (pg. 3). This quote by Guth and Marsh defines the first, simple step in any public relations process. Research of that calendar is most certainly a huge priority for anyone seeking a pitch with an editor. Broadening the circulation of top fashion magazines is also very important. Networking can come into play here and provide advertisers or public relations practitioners with more options as to where they can obtain editorial placement. And as always, investing a lot of time in reaching a goal will most often yield favorable results for the advertiser or practitioner, usually in the form of money.


Via Kylie Jones
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Carly Ethier's curator insight, November 22, 2013 10:25 PM

I'm a college PR student and very interested in fashion PR! This article helped me undestand how I can apply what I am learning in class to the fashion industry

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PR 101

PR 101 | Tips for College Grads Entering the PR World | Scoop.it
Social Media Marketing calendar #infographic (Social Media Marketing calendar #infographic http://t.co/oHeixPl28C via @pinterest)

Via Gary Pageau
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PR 101: Communicating Your Message the Right Way

PR 101: Communicating Your Message the Right Way | Tips for College Grads Entering the PR World | Scoop.it

Are you tired of reading bad things about education in the media? Hoping to get the word out about a new initiative? Wondering why your great story isn’t getting told? Listen as Maria Culp and Dana Watson – public relations specialists with experience in the corporate world – bring their expertise to bear on K-12 education. They share tips on determining your communications objectives, defining your audience, developing your key messaging, identifying the right media, and communicating effectively with members of the press, as well as advice on using social media to build widespread community support. Don’t pass up this chance to learn how to better tell your story.


Via Dr. Gordon Dahlby
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Dr. Gordon Dahlby's curator insight, October 3, 2013 9:18 AM

Do NOT skip or skimp on this step in your 1:1, BYOT/BYOD or other digital transition inititives.  Remember that not all taxpayers have kids in your schools at this time and few have thought of technology enhanced/enabled learning.

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Public Relations 101: How Press Kits, Media Kits, PR Kits Get Made!

Public Relations 101: How Press Kits, Media Kits, PR Kits Get Made! Where do those press kits get made? Who writes the press releases the media get every day? Ever watch a commercial only to have it resonate it with you all day? The creative department, especially at Marketing Maven, works closely with every client […The post Public Relations 101: How Press Kits, Media Kits, PR Kits Get Made! appeared first on Project Eve.


Via Meridith Fiedler Dennes
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Press Releases 101

Press Releases 101 | Tips for College Grads Entering the PR World | Scoop.it
Press Releases 101: You might not be a PR professional or a journalist, but saving this cheat sheet you can have some guidance in writing a decent press release so that you can effectively communicate an event or story.

Via Manish Dhane
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Public Relations in the New Economy

Public Relations in the New Economy | Tips for College Grads Entering the PR World | Scoop.it
“Exactly how does PR help businesses in today’s economy?” (Public Relations in the New Economy http://t.co/iRG7GkOGnz)
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5 Tips For A Winning Candidate Experience - Forbes

5 Tips For A Winning Candidate Experience - Forbes | Tips for College Grads Entering the PR World | Scoop.it
5 Tips For A Winning Candidate Experience
Forbes
Let's face it – The hiring process is stressful for both sides. The job seeker is putting their talents and career future on the line, which is a vulnerable place to be.
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6 Things to learn about the company before your job interview

6 Things to learn about the company before your job interview | Tips for College Grads Entering the PR World | Scoop.it
6 Things to learn about the company before your job interview http://t.co/Ke6RCtQHhF

Via Patricia D. Sadar - Career and Leadership Acceleration Coach
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Patricia D. Sadar - Career and Leadership Acceleration Coach's curator insight, December 9, 2013 9:14 AM

I could not agree with this advice more!

 

Do your research on the company, what business the company is in, the culture of the company, the history, the mission, the vision, the service philosophy, and if you can find out who the interviewer will be and their job title.

 

Not only will this information help build your confidence, you will be able to answer honestly...why you want to work for the company.

 

Make it a great day!