What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference ... How can PR pros optimize their use of social media tools? How can you make a press release ...
As I have said before in previous posts, social media sites now have a big impact in public relations. Facebook and Twitter have served as the most useful, however, another social media platform has taken way, and many brands have made good use of it. Tumblr represents another platform used by companies to engage their publics. Tumblr allows for companies to express their creativity and show their brand in a unique way. Not only is it useful for major brands, but small brands have made good use of the site as well. Tumblr has features that allow for a brand’s page to reach large audiences and be shared across the web. People on the site are always looking for new content, and small brands can use this to make the public more aware of their brand as a whole.
Tumblr allows for companies and brands to completely customize their profile. This then allows for users to get a glimpse of what the brand is all about. Major brands like Calvin Klein and Nike have used Tumblr to reflect their brand’s image and build a unique profile to further show their publics more about the brand. Anyone can use Tumblr to make the public aware of what they have to show the world.
As far as fashion is concerned, fashion companies could use Tumblr to make their brand and products known to the public. By getting their products out there, fashion companies could then instigate PR plans to further the knowledge and image of their brand. By using Tumblr, fashion brands will be able to make other media outlets aware of their brand. Journalists may take note and will then want to get to know the brand, and will most likely begin spreading the word. Lastly, as Tumblr is so unique, fashion brands can use the features of the site to create a different type of social media platform to go along with their other platforms. By not treating every platform the same, fashion brands can create new ideas and images t hat will further drawn in the public. “The main power of the media is to make us aware – of products, services, companies, and ideas – and to provide information about them” (Center et al., pg. 160). Tumblr serves as just that – a media outlet to allow fashion brands to make the public aware of their products and the company itself.
One year ago, I was in the midst of a frantic residency interview season. There are many awkward moments when you go on this type of personal hype tour. None are more awkward than the moment when an interviewer ...
"Our top take-out (made implicitly rather than explictly) is that there are three basic social media strategies – “Entertain Me” (PR and marketing stunts using social media), “Help Me” (providing utility in social media) and “Love Me” (driving fan..."
Entrepreneur 10 Questions You Must Ask When Hiring a Social Media Consultant Entrepreneur It's important to know how actively engaged consultants are in their own personal and professional social media networks, says Michael Stelzner, founder of...
To go along with the five tips for scoring an editorial spot in a major fashion magazine, I have found this useful article, also by Polina Raygorodskaya, that contains seven general tips for public relations professionals in the fashion industry. The first tip discusses avoiding mass pitching and the importance of not wasting a reporter or editor’s time. I feel this is important because you do not want to have editors on your bad side as a PR professional in the fashion industry, especially when it comes to business-to-business relations. As stated by Guth and Marsh, “Business-to-business relations in the mangement of relationships with businesses that have resources that your business needs to achieve its goals” (pg. 191). Also, you would not want people to waste your time, so respect other people’s time as well.
Raygorodskaya’s second tip is to not send untargeted pitches. I think this one goes along with the first tip about not wasting editor’s time. It’s important to do research and know what target audiences a certain fashion magazine aims towards, that way your pitch will make sense for the magazine you are pitching to and their targeted audience. A few of the other tips include responding quickly, not fibbing, and not overwriting. These all make sense and seem very important to remember as a PR professional in the fashion industry. Responding quickly is a must in almost any profession. It allows for good communication in a company or between clients, which is often the case in fashion PR. Not fibbing is another tip that is important in most professions. If you don’t know something, simply do your research. In the fashion industry, reporters and editors do research on the subject matter they’re working on, so any PR person in the industry should do their research, too.
Raygorodskaya also talks about avoiding overwriting when it comes to pitches and press releases in the fashion industry. I think this is crucial in the fact that sometimes “less is more.” It’s imperative to only send out pitches or press releases that contain important content and that are the appropriate length. The last two tips the author discusses are to not be dull and to not be negative. Both of these seem very important, in my opinion, especially in the fashion industry. Fashion is all about creativity and new ideas and is important in the evolution of the fashion world. Avoiding negativity is also crucial because it is important to maintain good relationships and it helps to keep one’s own reputation positive. All in all, Raygorodskaya’s seven tips for fashion PR prove useful and important to bear in mind for any PR professional.
Attaining editorial placement in a major fashion magazine is discussed in this article. Five tips are laid out to help advertisers have a better chance at getting the editorial placement they desire. Polina Raygorodskaya’s tips include planning pitches, face-to-face meetings, product placement, circulation, and time versus money. Editorial calendars are a huge part of the magazine world. They allow advertisers to be aware of when a magazine will be writing about certain stories or doing a specific themed issue. This provides advertisers with a basis in which to better plan their pitches, which ultimately makes editors happy. Networking plays a huge role in public relations. Raygorodskaya touches on this factor in saying that face-to-face meetings are important when trying to attain an editorial spot in a top fashion magazine. By attending the same events as editors, advertisers have a better chance at meeting and conversing with these editors, which makes the advertiser more familiar to the editor.
Another tip for advertisers is for them to get their product out into the public eye. Through use of product placement, editors are more likely to know an advertisers product before a pitch is even presented. Product placement in certain shows or events gives advertisers a benefit when pitching to an editor. Raygorodskaya also points out the importance of circulation in regards to where advertisers try to attain editorial placement. Advertisers should not expect to be in every fashion magazine there is out there, but they should certainly pitch to numerous magazines in which their advertisements will reach the targeted audience.
Lastly, time versus money is always important in public relations. Advertisers trying to attain editorial placement in a top fashion magazine most often have to spend a good amount of time to work on getting that placement. However, if the spot is achieved, the money will make up for the time. I believe that all five of these tips are important and crucial when it comes to trying to get an editorial spot in a top fashion magazine. Networking is most definitely a huge key step for any public relations practitioner, and is a tool that I, as a public relations student, have already put a good amount of time into. Knowing the editorial calendar also seems to be very important. According to Guth and Marsh, “Through formal and informal research methods, practitioners gather data on the client, the environment in which it operates, and its stakeholders” (pg. 3). This quote by Guth and Marsh defines the first, simple step in any public relations process. Research of that calendar is most certainly a huge priority for anyone seeking a pitch with an editor. Broadening the circulation of top fashion magazines is also very important. Networking can come into play here and provide advertisers or public relations practitioners with more options as to where they can obtain editorial placement. And as always, investing a lot of time in reaching a goal will most often yield favorable results for the advertiser or practitioner, usually in the form of money.
Are you tired of reading bad things about education in the media? Hoping to get the word out about a new initiative? Wondering why your great story isn’t getting told? Listen as Maria Culp and Dana Watson – public relations specialists with experience in the corporate world – bring their expertise to bear on K-12 education. They share tips on determining your communications objectives, defining your audience, developing your key messaging, identifying the right media, and communicating effectively with members of the press, as well as advice on using social media to build widespread community support. Don’t pass up this chance to learn how to better tell your story.
Public Relations 101: How Press Kits, Media Kits, PR Kits Get Made! Where do those press kits get made? Who writes the press releases the media get every day? Ever watch a commercial only to have it resonate it with you all day? The creative department, especially at Marketing Maven, works closely with every client […The post Public Relations 101: How Press Kits, Media Kits, PR Kits Get Made! appeared first on Project Eve.
Press Releases 101: You might not be a PR professional or a journalist, but saving this cheat sheet you can have some guidance in writing a decent press release so that you can effectively communicate an event or story.
5 Tips For A Winning Candidate Experience Forbes Let's face it – The hiring process is stressful for both sides. The job seeker is putting their talents and career future on the line, which is a vulnerable place to be.
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