2013 has been a major year for Google updates and there’s no question that it’s been unlucky for some, with Google Penguin 1, 2 and 2.1 all focusing on penalties for sites that Google consider spamy, whether it’s having automated on-page content, or building links solely for the purpose of SEO.
No-one predicted quite how hard Google would strike or how many different types of link they would label as 'Bad'. Amongst the types of link that were hardest hit were:
The attached Google Zoo infographic has some more predictions for 2014. If it’s right, then anyone practising white hat SEO is likely to be lucky this year. Other predictions include an increased focus on graphic design and the creation of the GooiMac … not all of the predicted Google SEO updates are to be taken seriously, although hopefully they'll give you some tips that prove useful [...]