Identifying Your Target Audience! | Tips And Tricks For Pc, Mobile, Blogging, SEO, Earning online, etc... | Scoop.it
Before I begin creating a content strategy or analysing the existing content in a website, I try to get as clear as I can about who is in my target audience. If you're thinking that your website should appeal to everyone in the entire world, you haven't narrowed things down enough yet. Trying to reach everyone is not only impossible, it can make it a lot harder to reach the people who matter most. If you work for a big company or an organisation, you probably want to start this process by talking with people in the marketing department, the sales team, customer support; these folks have thought a lot about the audience. But if you are working with a smaller company, you may need to do some of this research yourself and help identify the best audience to target with the content you are going to create........