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Rescooped by Andrea from Strategy and Competitive Intelligence by Bonnie Hohhof
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Finding the Things We Don't Search For

Search behavior is one window into the customer’s mind. But there are many others.

We have found that there are a set of search words that bring you to a website, and then there are what we call “carewords” that bring you through the website to complete your task. Understanding both sets of words and how they interact is very important if you want to maximize task completion. Sometimes, the interaction is very subtle...


Via Bonnie Hohhof
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Scooped by Andrea
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Tinooo - USA

Tinooo - USA | Tinooo | Scoop.it
Tinooo is a new multiple search engine: easy, fast and customizable in a few moments allows you to search anything.
Andrea's insight:

Tinooo the new way to search

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