"Google has launched (literally) Project Loon because two-thirds of the world’s population does not yet have Internet access. Project Loon is a network of balloons traveling on the edge of space, designed to connect people in rural and remote areas, help fill coverage gaps, and bring people back online after disasters.
Project Loon starts this month with an experimental pilot in New Zealand, with the launch of 30 balloons which will beam Internet to a small group of pilot testers. The experience of these pilot testers will be used to refine the technology and shape the next phase of Project Loon." from source: http://www.whatsnextblog.com/