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5 Simple Rules To Know Your Site's Navigational Taxonomy via @Curagami

5 Simple Rules To Know Your Site's Navigational Taxonomy via @Curagami | timms brand design | Scoop.it

Knowing your website's navigational taxonomy can mean the difference between millions in traffic and money. Here are 5 Simple Navigational Taxonomy Rules.

* It's About THEM not YOU.
* Create A Commons.
* It's FREE and EASY.

* Srart with Brands & Work OUT.

* Find Engagement & Work IN.

Easy to follow rules so your site's nav WINS traffic, hearts, minds, SEO and loyalty needed to be around for a bit.


Via Martin (Marty) Smith
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Web Design: 20 Hottest 2014 Trends [+ Scenttrail Take On Each]

Web Design: 20 Hottest 2014 Trends [+ Scenttrail Take On Each] | timms brand design | Scoop.it

2014 We Design Trends

1. Grid Layouts - Agree & Is Good!
Yes visual marketing + pinterest + mobile is making the grid ubiquitous. I created a Mondrian grid in 1999 when we launched FoundObjects.com (not gone sadly). Grids help share MORE information faster and in the same space than any other design element.

2. Image Captions - Agree and is GREAT
The area immediately under an image is HOT. Everyone looks there but few designers use captions to reinforce or explain the image. Paying more attention to keywords under images is a great idea.

3. Extended Form Elements with JQuery - Don't Know? Does anyone?
Can't comment on this trend as it is new to me and I don't program so its potential benefits are fuzzy at the moment.

4. Deeply Focused Landing Pages thanks to Mobile - Agree & Is Cool
Don't understand this trend except enough to say COOL and WANT ONE.

5. HTML5 Video Players - Agree and GLAD
Don't play your videos on YouTube only since you just make the rich get richer. Figuring out how to play videos "in your stack" is important and having your own HTML5 player is cool.

6. 3D vs. 7. Flat Design - I come down on Flat Design as the winner due to mobile.

8. Personal Portraits - Agree and Like

9. SVG Vector sweeps web as browser support escalates. Agree & Glad.

10. Fonts get cool thanks to server advance - cool and like but not a religion or anything lol.

11. Lazy Loading Animations - cool and can think of several uses.

12. Customized Image Galleries - cool and we need.

13. Mega Navigation Menus - Don't know but don't like idea, seems confusing where confusion can really hurt.

14. Expanding Search Bars - cool and will use.

15. Featured Detail List - LIKE and is cool and new to me.

16. Mobile First Design - Agree and am doing my first now with CrowdFunde.

17. HTML5 Canvas - cool and new to me.

18, Pixel Sprites and Browser Games - New to me but COOL!

19. Quick Registration via social - AGREE!

20, CSS3 Keyframe Animation - Cool, want one.



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Monica S Mcfeeters's curator insight, February 22, 2014 10:05 AM

Here are some current WEB designing programs.

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Why "Apple Design" Works and 60 Apple Inspired Websites

Why "Apple Design" Works and 60 Apple Inspired Websites | timms brand design | Scoop.it

Apple's clear navigation, romantic heroes (largest images on the page) and easy to understand information heirarchy (based on a grid) are design tactics any website should steal as this excellent post about websites who've stolen direclty from Apple's design shares.


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Avoid These 8 Deadly Sins of Site Design | Infographic

Avoid These 8 Deadly Sins of Site Design | Infographic | timms brand design | Scoop.it
Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It's important to design your site

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Martin (Marty) Smith's curator insight, November 9, 2013 9:57 AM

Of these 8 very deadly sins the most deadly in my experience is the first one. When customers don't know where you want them to go and what you want them to do or where they came from (within you site) they get confused. Confused customers do many things buying is never one of them.

Michael Allenberg's curator insight, November 13, 2013 7:36 PM

An info graphic about UX... WIN WIN!!!

Louise Robinson-Lay's curator insight, November 15, 2013 3:53 PM

More on great design for maximum impact. This time, websites.

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Helvetica - This Time We Do Come To BURY An "Unreadable" Font

Helvetica - This Time We Do Come To BURY An "Unreadable" Font | timms brand design | Scoop.it
Everything about Helvetica is repellant: from its uptight aura to its smug, splendid isolation. How it persists in the face of such brilliant alternatives as Frutiger and Syntax defies logic.

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Martin (Marty) Smith's curator insight, September 15, 2013 8:31 PM

Here Smashing Magazine's Alastair Johnston explains, in great detail, why Helvitica (and it's Microsoft knockoff Arial) is a hard to read font matter what pretty pictures a designer tries to paint with it.

See yesterday's post about the movie Helvitica for the PRAISE veiew;
http://sco.lt/8UvgiP

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19 Inspiring Examples of Text Over Images in Web Design

19 Inspiring Examples of Text Over Images in Web Design | timms brand design | Scoop.it
In web design there are a lot of combinations that deliver a beautiful page, including the image + text duo. Combining beautiful images and nice/readable text

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Martin (Marty) Smith's curator insight, July 3, 2013 7:09 AM

Web Design Tips

Text is hard to do well. Images are hard to do well. Tex over images is impossible except when you follow the lead of other great designers and learn how and when text over images can work like these 19 great and inspirational examples of text over images.

Note the balance where neither image nor text dominates. This is the rub of text over image design. Too much image and the text goes away. Too much text and the image doesn't seem to make sense or contribute anything.

Follow these great examples and your text over images will look great and contribute to your website design.

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Top 10 Websites for Designers Inspire - June 2013

Top 10 Websites for Designers Inspire - June 2013 | timms brand design | Scoop.it
Every month HOW scours the web to discover the top design websites. We’re looking for the best promo sites, as well as design tools and resources.

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Martin (Marty) Smith's curator insight, June 24, 2013 6:41 PM

Who isn't a "designer" of one thing or another these days? When in doubt I raid the places, resources and tools used by the pros. I'm not a designer, but boy do I have to design a lot of stuff.

Since I'm not a designer it helps if I can get a running start and STEAL (or be significantly influenced by) a great design. I never copy outright, but I look at cool stuff to get my creative juices flowing.

Nothing is immune from museums to Top 10 Websites for Designers :).

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Inspirational Examples of Brand Presentation

Inspirational Examples of Brand Presentation | timms brand design | Scoop.it
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Lee Tonitto's curator insight, April 28, 2013 3:12 AM

Your marketing stratgy will not work unless you develop authentic branding

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Portfolio Infographic Design Kit

Portfolio Infographic Design Kit | timms brand design | Scoop.it

A free resource from Tripwire Magazine: a useful portfolio infographics design kit you can use for your personal or business portfolio or CV.

 

For those looking for a simple and easy to tweak portfolio, take a look at this Infographics design kit- a tool for anyone updating a portfolio or CV to make it stand out. The elements come in PDS and Ai files...


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100+ Clean, Simple and Minimalist Website Designs

100+ Clean, Simple and Minimalist Website Designs | timms brand design | Scoop.it
Minimalism has been a popular website design style for years. It has so many benefits; minimalist sites load faster, take fewer server resources, and are often faster to develop than more graphically complicated designs. Plus, they give a professional, clean impression to visitors. Many people still view minimalist designs as ... Continue reading »

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Color Trends 2014

Color Trends 2014 | timms brand design | Scoop.it
istock approached creatives from around the world and collected the strongest trends in colour and design: Pantone's Color of the Year and Top 10 Hot or Not.

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Martin (Marty) Smith's curator insight, December 8, 2013 1:21 AM

Pantone weighs in with hot color trends for 2014. 

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Cause Marketing And Emotional Design

Cause Marketing And Emotional Design | timms brand design | Scoop.it

Doing good is increasingly the right thing to do and that is the good news. The bad news is many companies are jumping off the "cause marketing" ledge like so many lemmings. 

This new website explains how to embed cause marketing into design, sales and marketing in order to enrich all.  

Steal emotional storytelling tips from these top 10 charities ($ is expenses and use as a model gauge):  

 

1. American Red Cross $3,329,153,7072
2. Feeding America $1,559,486,3353
3. Smithsonian Instiute $1,101,404,2234
4. World Vision $1,078,549,1555
5. Dana-Faber Cancer Institute $965,097,7186
6. Food For The Poor $950,853,3607
7. American Cancer Society $943,813,2978
8. City of Hope $898,752,8669
9. St. Jude $896,335,00610
10. Nature Convervancy $756,406


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Top 10 Design Revolution Scoops of All Time

Top 10 Design Revolution Scoops of All Time | timms brand design | Scoop.it

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Martin (Marty) Smith's curator insight, October 27, 2013 5:37 PM

Top 10 Design Revolution Scoops of All Time

http://sco.lt/7FcZ4T Infographic - Color Is Master Of Us All

http://sco.lt/59W02L Blog Post - 20 Web Design Trends In 2013 From Responsive To Storytelling

http://sco.lt/6HpSpF Blog Post - Top 10 B2B Website Designs


http://sco.lt/6gwzxp Blog Post - Learning GREAT Website Design From Websites That Suck


http://sco.lt/8bGgwD Infographic - Latest Trends in Web Design

http://sco.lt/7Dw7ov Blog Post - Pledge Allegiance To The Red, Black and White Website Designs For Inspiration

http://sco.lt/5deXxZ Infographic - The Role of Color in Marketing

http://sco.lt/7MBTaj Infographic - The Complete Guide to Color Psychology

http://sco.lt/6VSW7F Blog Post - 8 UI, UX Tips For Amazing Software or Website Development


http://sco.lt/8CIlEn Blog Post - Roundup of Top 10 Best Websites For Designers - How Magazine

Creating a Scoopit Content Marketing Conversion Study. Learn more: http://sco.lt/69HeAj

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Pattern Tap Design Trend Confirms People NOT Things Sell

Pattern Tap Design Trend Confirms People NOT Things Sell | timms brand design | Scoop.it

Great Pattern Tap newsletter this month confirms a post I wrote over a year ago:

Startups - People Not Things Sell
http://scenttrail.blogspot.com/2012/06/startup-websites-people-not-things-sell.html

Pattern Tap (a great design tool btw) notes how much PEOPLE are dominating our new visual marketing. Love it when a year old post gets such strong support from a truste source.


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Fonts & Colors That Drive the World’s Top Brands | Infographic

Fonts & Colors That Drive the World’s Top Brands | Infographic | timms brand design | Scoop.it
See which colors, typefaces and styles come together to form the logos of the world's 100 most powerful brands.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 24, 2013 10:28 PM

Blue, Red and Balck dominate colors and sans serifs dominate fonts. This infographic goes great with Color Is Masters of us All infographic: http://sco.lt/7FcZ4T

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Gamification - Designing for Engagement

Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customer

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Martin (Marty) Smith's curator insight, June 1, 2013 8:12 AM

Building Engagement In

There are ways to BUILD engagement into a website's design. Here are three secrets to promote engagement not included in this excellent Slideshare:

* Place Email Subscription High Up and Prominent. 
* Include curated User Generated Content on every page.

* Create CTAs with CONTRAST.

 

Email Subscriptions
When your "Subscribe To Our Email List" Call to Action is high on the page in a Can't Miss It spot you communicate a clear "we want YOU" signal. 

UGC Everywhere
When you curate User Generated Content to your site you communicate how well you listen and care for community members. The website isn't all about YOU and what you think the inclusion of UGC says.

 

CTAs
I see to very common mistakes in websites I'm asked to review as Director of Marketing for Atlantic BT in Raleigh (http://www.atlanticbt.com ): NO CTAs or poorly contrasted CTAs. I PREFER CTAs to be buttons and usually test red, orange or green (depending on the background color). I'm convinced there is no ONE magic CTA color but the contrast is what makes a Call To Action helpful or not, clicked on or not, converting or not.  

Michael Allenberg's curator insight, June 2, 2013 7:17 AM

Engaging and experience should always go hand-in-hand, regardless of the implementation.

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Infographic Design Vector Elements: Resources for creating visualizations

Infographic Design Vector Elements: Resources for creating visualizations | timms brand design | Scoop.it

A collection of resoureces and links to free infographic design vector elements, including various graphics, charts, labels, pictograms, symbols, maps and more- for use in designing infographics and data visualizations.

Simply open the files in a vector based program and edit...


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Dazhi Jiang's curator insight, December 12, 2012 5:35 AM

Infographic resources

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53 Creative & Effective Outdoor Ads | Graphic & Web Design Inspiration + Resources

53 Creative & Effective Outdoor Ads | Graphic & Web Design Inspiration + Resources | timms brand design | Scoop.it
With the rise of social media many businesses are turning all their attention to online advertising. It’s important to keep in mind that advertising people can touch, smell and hear is often far more attention grabbing.

Via Paul O'Donnell, Becky Olsen
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