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Pixar's 22 Rules of Storytelling--Visualized

Pixar's 22 Rules of Storytelling--Visualized | timms brand design | Scoop.it
See the rules that make up the Pixar playbook as image macros.

Via Mark Strozier
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Nat Sones's curator insight, October 16, 2013 9:22 AM

Everything we do and say is story. All standard story structures ask the question 'who am I?' and try to make the answer interesting - or we stop caring. The rules here contain some great visuals and a lot of thought-provoking ideas. Go be provoked. 

Darren R. W. Chick's curator insight, October 18, 2013 10:16 AM

Through 22 Pixar moments, I'm reminded of Steven Covey's 7 Habits ... do you see the similarities?

flea palmer's curator insight, October 29, 2013 10:43 AM

Excellent advice for composing an engaging story from Pixar

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New name for Siemens: Unify

New name for Siemens: Unify | timms brand design | Scoop.it

Established in 2008 as a joint collaboration between U.S.-based private equity firm The Gores Group and German industrial powerhouse Siemens AG, Siemens Enterprise Communications provides global communications software and enterprise solutions to approximately 75 percent of the Global 500 through 60 different offices in 33 countries around the world. Yesterday through a 2-hour broadcast the company introduced a new name, Unify, and new identity designed by Ottawa-based McMillan.


Via Niels Biersteker
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Deconstructing Minimalist Landing Pages - Six Revisions

Deconstructing Minimalist Landing Pages - Six Revisions | timms brand design | Scoop.it

Via Rebeca Zuniga
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Top 10 Design Revolution Scoops of All Time

Top 10 Design Revolution Scoops of All Time | timms brand design | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 27, 2013 5:37 PM

Top 10 Design Revolution Scoops of All Time

http://sco.lt/7FcZ4T Infographic - Color Is Master Of Us All

http://sco.lt/59W02L Blog Post - 20 Web Design Trends In 2013 From Responsive To Storytelling

http://sco.lt/6HpSpF Blog Post - Top 10 B2B Website Designs


http://sco.lt/6gwzxp Blog Post - Learning GREAT Website Design From Websites That Suck


http://sco.lt/8bGgwD Infographic - Latest Trends in Web Design

http://sco.lt/7Dw7ov Blog Post - Pledge Allegiance To The Red, Black and White Website Designs For Inspiration

http://sco.lt/5deXxZ Infographic - The Role of Color in Marketing

http://sco.lt/7MBTaj Infographic - The Complete Guide to Color Psychology

http://sco.lt/6VSW7F Blog Post - 8 UI, UX Tips For Amazing Software or Website Development


http://sco.lt/8CIlEn Blog Post - Roundup of Top 10 Best Websites For Designers - How Magazine

Creating a Scoopit Content Marketing Conversion Study. Learn more: http://sco.lt/69HeAj

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7 Types of Brand Advocates And What You Need To Know - Business 2 Community

7 Types of Brand Advocates And What You Need To Know - Business 2 Community | timms brand design | Scoop.it

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Email Personalization Beyond Hello {FirstName}

Email Personalization Beyond Hello {FirstName} | timms brand design | Scoop.it
A truly personal email goes beyond inserting a first name; it speaks to the buyer persona. (Are you under-utilizing the power of #emailmarketing personalization?

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The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic) | timms brand design | Scoop.it
Your customers are on social media, but which network should you use to reach them? It might depend on their age.

Via Anneliza Humlen
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Martin (Marty) Smith's curator insight, August 28, 2013 11:32 PM

The interesting question to ask of this infographic is does the 89% social media kids every decline in penetration. Do the kids every slow down. Don't think so. Instead I'm betting the social media penetratoin increases every that "kids" generation ages to the point where 100% penetration is a reasonable expection.  

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20 Useful Fresh CSS3 Tutorials for Web Designers - DJDESIGNERLAB

20 Useful Fresh CSS3 Tutorials for Web Designers - DJDESIGNERLAB | timms brand design | Scoop.it
Web design style changing day after day. Designers have to show their skill in every step. They need to be alert about the new tutorials published on various well-known blogs.

Via Rebeca Zuniga
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Roundup of Top 10 Best Websites For Designers - How Magazine

Roundup of Top 10 Best Websites For Designers - How Magazine | timms brand design | Scoop.it
Check out an all-star list of some of the best website designs for graphic and web designers. This list is curated by HOW magazine's art director.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 28, 2013 6:56 AM

Great list, as usual, from How (one of my favorite design resources). 

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Redesign of Durex brand identity (and packaging) by Designbridge

Redesign of Durex brand identity (and packaging) by Designbridge | timms brand design | Scoop.it

London-based design company Design Bridge has recently revamped Durex’s brand identity and packaging.

Durex wanted to shift the perceptions around their brand, from being about protection and prevention, to having a stronger emotional connection to the area of sexual wellbeing.

The new full range of products has a bolder use of color, and naming that is clear, direct, and benefit-led.

The result of Durex’s rebrand is a clearer, more confident shelf presence that is both informative and emotionally mature to all its consumers.


Via Niels Biersteker
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50 Funny & Creative Error 404 Pages

50 Funny & Creative Error 404 Pages | timms brand design | Scoop.it
If a user sees a regular, plain error 404 page, there is a chance that he or she won’t hang around long enough to see what else your website can offer. The Error 404 page is like a little hidden world that you often hope no one will see.

Via Rebeca Zuniga
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40+ Engaging Under Construction Template Collection – Want Excellence?

40+ Engaging Under Construction Template Collection – Want Excellence? | timms brand design | Scoop.it
In this article, you can find a collection of unique, creative, stylish and functional under construction templates

Via Rebeca Zuniga
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35+ Amazing Websites Using Background Video - 101webdesigns.com

35+ Amazing Websites Using Background Video - 101webdesigns.com | timms brand design | Scoop.it
In this post I have collected some of the most amazing websites using background video.

Via Rebeca Zuniga
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35 Fullscreen Websites for Design Inspiration | SpyreStudios

35 Fullscreen Websites for Design Inspiration | SpyreStudios | timms brand design | Scoop.it
For this gallery I want to share 35 outstanding examples of typical fullscreen web design.

Via Rebeca Zuniga
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23 Free Sets Of Branding/ID Mockup Templates (PSD) To Present Your Company In a Modern Way

23 Free Sets Of Branding/ID Mockup Templates (PSD) To Present Your Company In a Modern Way | timms brand design | Scoop.it
In this competitive business world,presenting your company to your clients in a good way is the first step for the complete success.Whether you own a big company or a small one you need the establish a clear brand identity in your clients’...

Via Mark Strozier
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Dennis Staples's curator insight, October 14, 2013 2:57 PM

Templates for making presentations for camapigns!

Greg Correll's curator insight, October 17, 2013 12:03 PM

useful

Lori Wilk's curator insight, October 29, 2013 1:14 AM

It's great to have more tools to create presentations and to create professional-looking marketing collateral pieces #design #marketing #branding

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13 Beautiful Design Agency Websites | Inspiration

13 Beautiful Design Agency Websites | Inspiration | timms brand design | Scoop.it
If you’re looking for inspiration for your own portfolio site, checking out how design agencies do it is a good place to start. For today's weekly inspiration

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Helvetica - This Time We Do Come To BURY An "Unreadable" Font

Helvetica - This Time We Do Come To BURY An "Unreadable" Font | timms brand design | Scoop.it
Everything about Helvetica is repellant: from its uptight aura to its smug, splendid isolation. How it persists in the face of such brilliant alternatives as Frutiger and Syntax defies logic.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 15, 2013 8:31 PM

Here Smashing Magazine's Alastair Johnston explains, in great detail, why Helvitica (and it's Microsoft knockoff Arial) is a hard to read font matter what pretty pictures a designer tries to paint with it.

See yesterday's post about the movie Helvitica for the PRAISE veiew;
http://sco.lt/8UvgiP

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The Death of the Tagline

The Death of the Tagline | timms brand design | Scoop.it
The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics. There’s certainly evidence that taglines have diminished in importance.

Via david o'connor
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Putting people first » Interaction design: what we know and what we ...

Putting people first » Interaction design: what we know and what we ... | timms brand design | Scoop.it
Interaction design: what we know and what we need to know · ins01. Recently Steve Whittaker, professor of human-computer interaction at the University of California at Santa Cruz, sat on a national committee to evaluate HCI ...

Via Lynn Teo, Stefan Laurell, Anneliza Humlen
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4 Brand Positioning Strategies for Multi-Product Categories - Business 2 Community

4 Brand Positioning Strategies for Multi-Product Categories - Business 2 Community | timms brand design | Scoop.it

Brand architecture serves as the corporate roof under which a business can protect and unify its brand portfolio. Fortune 500 companies, e.g. the P&Gs, Krafts, and Coca-Colas of the world, utilize brand positioning strategies to protect their numerous brands from external market forces, as well as to unify brands in order to enhance consumer associations and perceptions. The process of developing brand architecture is a strategic one, based on identifying threats and creating strong corporate bonds amongst brands that work to mitigate the risk of brand failure. These risks can come from not only consumer preferences, but market fragmentation, competitors, and the pressure to extend existing brand recognition across multiple products. With threats like these in an ever-expanding and competitive global marketplace, companies with weak brand infrastructures will struggle to compete.

 

Hostess, maker of the iconic Twinkie, is a recent example of a major brand failure. The company’srefusal to modify its product line in order to adapt to changing consumer tastes is cited as a major reason why Hostess plummeted into bankruptcy. Since the company’s collapse, private equity firms Metropoulos & Co. and Apollo Group Management have purchased Hostess with the goal of building a stronger and more stable corporate roof under which the Twinkie, Ding-Dong, and other Hostess brands may again flourish. The two private equity firms will need to decide how to best position the brands in order to mitigate the risks posed by the many volatile and unpredictable market threats. If industry best practices are any indication, Metropolous and Apollo Group will position the Hostess brand by modeling one of the four most common brand positioning strategies, shown in the infographic below.


Via Russ Merz, Ph.D., Alexander Hamilton
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Cen Xun's comment, August 22, 2013 3:39 AM
this article is quite interesting!! it is very easy to understand the different between brands, the pos and neg of them and what strategy is suitable, easy to understand for everyone
Melika Trott's comment, August 22, 2013 11:19 PM
German, I agree and also find it interesting that a brands profiles can influence one another. Good brand architecture is essential to the success of a brand, without it, or if it is not done correctly, long term success is unlikely, as we have seen with the articles example of Hostess. A very insightful article which most of us can learn from.
heeyeon yoon's curator insight, September 28, 2014 5:14 AM

Brand Architecture refers to the horizontal of the brand to organize for a company that owns numerous brands to optimize brand management, the vertical structure and it can protect and unify brand portfolio. Depending on the relationship between the product / service brand or sub-brand and top brands and corporate brands, Brand Architecture can be classified as Brand Architecture of four. Which are monolithic, sub, endorsed and individual brand strategy.  From this article it says companies looking to frame their brands will lean towards either a branded house or a house of brands strategy. These two brand architectures represent opposite ends of the brand relationship spectrum: the house of brand strategy reflects a more independent, stand-alone branding approach; while the branded house strategy represents a more singular, cohesive brand umbrella. 

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The Complete Guide to Color Psychology | Visual.ly

The Complete Guide to Color Psychology | Visual.ly | timms brand design | Scoop.it
Amara presents the complete infographic guide to colour psychology. Covering the theory behind different colour psychology, cultural meanings, connota

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 26, 2013 5:21 PM

Cool infographic on "color spychology". Take with a, "Always an exception to every rule" and your website deisgns will have great "color psychology".

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Email Personalization Beyond Hello {FirstName}

Email Personalization Beyond Hello {FirstName} | timms brand design | Scoop.it
A truly personal email goes beyond inserting a first name; it speaks to the buyer persona. (Are you under-utilizing the power of #emailmarketing personalization?

Via eZangaInc
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Social Media and Storytelling 4: The Growth of Visual Storytelling

Social Media and Storytelling 4: The Growth of Visual Storytelling | timms brand design | Scoop.it

Visual storytelling using photos and video has proven to be the most successful approach to social media marketing.The images that resonate with an audience and that get shared are images that have an emotive element, images that tell a story.The image the Obama campaign posted after the President was declared the winner is an excellent example of visual storytelling. It is the most retweeted tweet of all time, receiving over 640,000 retweets. All it took was three words, “Four more years,” and a candid photo. It was a hit is because it was the conclusion of a meta narrative: the whole world was following this story, familiar with it’s plot and characters and this photo was the third act....


Via Jeff Domansky, eZangaInc
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Jeff Domansky's curator insight, July 26, 2013 5:46 PM

Why visuals work so well in storytelling...

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Pattern Tap Design Trend Confirms People NOT Things Sell

Pattern Tap Design Trend Confirms People NOT Things Sell | timms brand design | Scoop.it

Great Pattern Tap newsletter this month confirms a post I wrote over a year ago:

Startups - People Not Things Sell
http://scenttrail.blogspot.com/2012/06/startup-websites-people-not-things-sell.html

Pattern Tap (a great design tool btw) notes how much PEOPLE are dominating our new visual marketing. Love it when a year old post gets such strong support from a truste source.


Via Martin (Marty) Smith
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10 B2B Content Marketing Best Practices

10 B2B Content Marketing Best Practices | timms brand design | Scoop.it

Learn 10 principles for effective B2B content marketing, including creating content that solves pain points, and repurposing content to save time.Content marketing does have its drawbacks. It cannot be relied upon to create a direct cause-and-effect; i.e. running a blog piece will usually not result in a direct sale. It is also very difficult to measure the results; content marketing is somewhat like public relations in this respect. However, it is not a “warm fuzzy,” either. Any marketing program should be using a variety of channels to reach customers so that its messages come from multiple different sources. Content marketing is one of the many tools with which a company can deliver messages to its customers and prospects to “condition” them to purchase...


Via Jeff Domansky, eZangaInc
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Jeff Domansky's curator insight, July 25, 2013 1:32 PM

These best practices will help you up your content marketing game.

Cookjmc's curator insight, October 5, 2013 12:47 PM

Good to know and reinforces what is a good practice. Content is the number one most powerful tool you have. Optimize, reshape, post and more importantly get support from your org to proliferate it. One person or team can't do it all to win. Cross departmental engagement is key.