TUESDAY, JULY 24, 2012
It has now been three years since the Sci Fi channel changed its name to Syfy and started altering its direction slightly. Most of its international spin-offs were also renamed Syfy the following year, but in Australia the Sci Fi brand has remained in use, partly because the Australian Sci Fi channel was owned by a separate company that licensed the name from NBCUniversal. That is until yesterday, July 23, when the Australian Sci Fi channel changed its name to SF.
The new name doesn't mean the channel is distancing itself from from the science fiction genre, as the rebrand carries the tagline "We are sci fi". The new and identity was developed with the Australian broadcast design agency Ink Project, and it is also inspired by the sci fi genre. On screen, the logo starts out as a blob that appears to be a fusion between technology and organism.
Via Niels Biersteker