You're familiar with Google's auto-complete, right? When you start to type, it guesses what you're looking for?
On Twitter, @googlepoetics uses this for comedic effect. But this new PSA campaign from Ogilvy & Mather in Dubai uses it for a chilling effect.
Since auto-complete is based on the popular search terms, it inadvertently exposes sexism.
A good insight and a good execution. Click to see the rest. Via Adweek.
Interview with creators here: http://www.adweek.com/adfreak/after-viral-success-inequality-ads-creators-say-they-will-expand-campaign-153363
Via steve rutter