London-based design company Design Bridge has recently revamped Durex’s brand identity and packaging.
Durex wanted to shift the perceptions around their brand, from being about protection and prevention, to having a stronger emotional connection to the area of sexual wellbeing.
The new full range of products has a bolder use of color, and naming that is clear, direct, and benefit-led.
The result of Durex’s rebrand is a clearer, more confident shelf presence that is both informative and emotionally mature to all its consumers.
Via Niels Biersteker