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8 Amazing Factoids About Some Of The World’s Best Brands

8 Amazing Factoids About Some Of The World’s Best Brands | timms brand design | Scoop.it
From www.fastcodesign.com - January 15, 5:32 AM

At the end of the year, some design agencies like to take stock of their recent projects, sending out self-congratulatory newsletters lauding their work in order to thank their clients and, hopefully, net some new ones. But Jones Knowles Ritchie took an altogether different tack. Instead of publishing their own achievements, the London- and New York–based firm, for the second year in a row, collected the stories of 35 inspiring brands in an entertaining, fact-filled book titled Champions of Design.

 

(...)

 

The entire book can be viewed for free here;

http://issuu.com/jonesknowlesritchie/docs/champions_of_design_2

 

(Belinda Lanks | Co. Design)


Via Niels Biersteker
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Niels Biersteker's curator insight, January 14, 11:52 AM

Brands: Toblerone, Jägermeister, Perrier, Staedtler, Hermès, Moleskine, illy, Playmobil, Citroën, Roberts Revival, MTV, Paul Smith, Yorkshire Tea, Pez, Toms, Pret A Manger, Monocle, Muji, Sailor Jerry, Cohiba, Chanel No 5, Jif, Hunter, Wagamama, Mulberry, Tunnock’s, Howies, Dr Martens, Kiwi, Kenwood, Ricard, Benefit, Supreme, Crayola, Chupa Chups
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Branding Is About Creating Patterns, Not Repeating Messages

Branding Is About Creating Patterns, Not Repeating Messages | timms brand design | Scoop.it
From www.fastcodesign.com - September 10, 2012 7:04 AM

In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.


Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?

 

Brands as Patterns

We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element...


Via Martin Gysler
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