Île-de-France is the name used for France's capital region, that is Paris and its extended surroundings. Last week, on November 27, different government agencies unveiled a new brand, "Paris Region", to market Île-de-France internationally and to established it as a region of tourism and economic growth.
A new English language slogan, "Source of Inspiration", is intended to express the "innovation, creativity and invention" that has sprung from the region since the French revolution. The icon combines eight sticks that form a "capital radiation" image in different colours, representing diversity, with an abstraction of the Eiffel tower, a universal symbol of Paris, the region and France.
The new word in content marketing is small. Increasingly, brands are marketing via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor.
But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.
Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date....
14 of the Most Recognizable Logos From the 20th Century - Animated! Branding Magazine Korean designer Yun-Sik Hong has made a really neat animation consisting of 14 famous logos dating from the 20th century.
Doing good is increasingly the right thing to do and that is the good news. The bad news is many companies are jumping off the "cause marketing" ledge like so many lemmings.
This new website explains how to embed cause marketing into design, sales and marketing in order to enrich all.
Steal emotional storytelling tips from these top 10 charities ($ is expenses and use as a model gauge):
1. American Red Cross $3,329,153,7072 2. Feeding America $1,559,486,3353 3. Smithsonian Instiute $1,101,404,2234 4. World Vision $1,078,549,1555 5. Dana-Faber Cancer Institute $965,097,7186 6. Food For The Poor $950,853,3607 7. American Cancer Society $943,813,2978 8. City of Hope $898,752,8669 9. St. Jude $896,335,00610 10. Nature Convervancy $756,406
The Best of - Creative Navigation Menus The Navigation menu is an important key factor for the success of any website. Folks like to seek out the things easily & quickly on the website and it’s not possible obviously without navigation menu.
Apple's clear navigation, romantic heroes (largest images on the page) and easy to understand information heirarchy (based on a grid) are design tactics any website should steal as this excellent post about websites who've stolen direclty from Apple's design shares.