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Rescooped by brandideas from Tocquigny's Digital Marketing Daily onto timms brand design |
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A brand can no longer afford to simply trade on an idea of what it stands for. Instead, in this era of radical transparency, a brand must be willing to tell the story of what it’s actually doing.
Yep -- storytelling without living the story is inauthentic. Business storytelling has to be authentic or you are doomed. You've got to have a story. But then you actions and story have to match up to generate authenticity.
Read this article for a really good discussion about branding, storytelling and walking the talk. Otherwise your storytelling is just another form of vaporware. Via Karen Dietz 
janlgordon's comment,
January 27, 2012 2:31 PM
Karen Dietz
Can't remember if I thanked you or not for this, makes the point for sure:-) Delete the scoop?
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Love 'em or hate 'em, you can't escape the avalanche of Christmas commercials landing on your television screens. From the classic to the cult, there's no denying that Christmas commercials have a uge impact on the festive season.
We've picked some old school offerings as well as some brand new adverts in this list of 15 creative Christmas commercials.