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New brand iden­tity for Kröller-Müller Museum.

New brand iden­tity for Kröller-Müller Museum. | timms brand design | Scoop.it

The Kröller-Müller Museum is loca­ted in the beau­ti­ful ‘Hoge Veluwe’ natio­nal park, about a 75 minute drive from Ams­ter­dam. It com­bi­nes the second lar­gest collec­tion of Van Gogh pain­tings in the world with the big­gest sculp­ture gar­den in Europe. In spite of the uni­quen­ess of this com­bi­na­tion and the memo­rable art expe­ri­ence it deli­vers, the Kröller-Müller too often isn’t on the tra­vel plans of many Dutch and most for­eign visi­tors to The Netherlands.

 

With a new mar­ke­ting stra­tegy, updated pro­file and a totally new brand iden­tity, this is going to change in 2013. Per­fect timing because, after a period of dis­per­sed pre­sen­ta­tion and sto­rage, all the world-renowned Vin­cent van Gogh pain­tings are back toge­ther, well in time for the Kröller-Müller 75 year anni­versary cele­bra­tion next summer.

 

Open Type

Eden­s­pie­ker­mann deve­l­o­ped a dyna­mic typo­gra­phic con­cept and logo that are based on the cust­o­mer expe­ri­ence inside and outs­ide the museum walls. It is both gra­phic and sculp­tu­ral and beco­mes visi­ble due to the inter­play bet­ween light and shadow. We used Kris Sowersby’s beau­ti­fully craf­ted con­tem­porary type­face ›Kar­bon‹ and brought it to life with the help of Cinema4D software.

 

Vin­cent is back

One of the first visi­ble expres­si­ons of the new iden­tity is the cam­paign we deve­l­o­ped to cele­brate the rene­wed pre­sen­ta­tion of all the muse­ums’ Van Gogh pain­tings and dra­wings. Eden­s­pie­ker­mann was also responsi­ble for the visual design of the exhi­bi­tion and brought toge­ther Forbo Floo­ring and the Kröller-Müller to create the cust­o­mi­zed yel­low car­pe­ting in the Van Gogh zone of the museum.

 

A com­pre­hen­sive iden­tity pro­gram like this is always a work in pro­gress and we’re still working on various other brand expres­si­ons like the web­site and way­fin­ding for the museum and its beau­ti­ful sculp­ture gar­den. But don’t let this stop you from sche­du­ling a visit to this hid­den gem in the heart of the Nether­lands some time soon: it will surely tickle your senses!


Via Niels Biersteker
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Best Logos of Year 2014 | Logos | Graphic Design Junction

Best Logos of Year 2014 | Logos | Graphic Design Junction | timms brand design | Scoop.it
Best Logos of the year 2014 selection based on logo concept, story board, idea and design. We believe that effectiveness should be based on how quickly the idea
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This is how professional designers create their logos

This is how professional designers create their logos | timms brand design | Scoop.it
Yesterday we saw here that famous logos can have hidden meanings, almost like easter eggs designers use to enrich them. But how do those logos come to life? Designer Aaron Draplin explains in this video how his creative process works.
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Directory of Logo and Branding related websites

Directory of Logo and Branding related websites | timms brand design | Scoop.it
Directory listing of websites relating to Logo and Branding
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The Rise Of The Smart Creative

The Rise Of The Smart Creative | timms brand design | Scoop.it

We often hear about millennials being the ones that are going to take over the workplace, but we’re missing the larger picture, there’s a new brand type of employee out there. The Smart Creative.
That’s right; there’s no age or generation that goes with this kind of employee. It has to do with the mindset that has been instilled by this information-driven society.
So, What Is A Smart Creative?
This term is coined in the book “How Google Works” by Eric Schmidt and Jonathan Rosenberg. In the book, they describe the type of employees that Google attracts as well as some stories of how Google started their unique hiring and retention process.
If you’re an HR manager or even an employee trying to create a google-like atmosphere within your office, this book is a good starter kit to building a culture similar to Google’s.
A smart creative is an employee that doesn’t chase compensation; they chase the ability to cause change and disrupt industries. They’re not the type to cause any workplace problems; they are the ones that are finding solutions to some major problems.
Smart creatives are the types to not hold back on whenever they have an idea that can make
Most importantly, smart creatives aren’t afraid to fail. They’re not scared to try something new, and they will do their best in collecting data and analytics to make sure that their ideas are foolproof.


Via Alexander Crépin
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Rona Lewis's curator insight, November 30, 6:26 PM

Are you a smart creative?

Paula King, Ph.D.'s curator insight, December 17, 4:15 PM

Good article. 

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5 Simple Rules To Know Your Site's Navigational Taxonomy via @Curagami

5 Simple Rules To Know Your Site's Navigational Taxonomy via @Curagami | timms brand design | Scoop.it

Knowing your website's navigational taxonomy can mean the difference between millions in traffic and money. Here are 5 Simple Navigational Taxonomy Rules.

* It's About THEM not YOU.
* Create A Commons.
* It's FREE and EASY.

* Srart with Brands & Work OUT.

* Find Engagement & Work IN.

Easy to follow rules so your site's nav WINS traffic, hearts, minds, SEO and loyalty needed to be around for a bit.


Via Martin (Marty) Smith
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The 20 biggest logo design trends | Branding | Creative Bloq

The 20 biggest logo design trends | Branding | Creative Bloq | timms brand design | Scoop.it
Logo design is one of many areas of design that looks easy but is damned difficult to pull off successfully.
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Is Your Institution's Logo Overdue for an Overhaul? - The Financial Brand

Is Your Institution's Logo Overdue for an Overhaul? - The Financial Brand | timms brand design | Scoop.it
Is Your Institution's Logo Overdue for an Overhaul?
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Mance Creative's curator insight, June 17, 4:53 PM

"Unless your brand position is one built around themes like heritage and nostalgia, you need to update your logo from time to time to project an image that connects with each new generation of consumers."

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100+ Clean, Simple and Minimalist Website Designs

100+ Clean, Simple and Minimalist Website Designs | timms brand design | Scoop.it
Minimalism has been a popular website design style for years. It has so many benefits; minimalist sites load faster, take fewer server resources, and are often faster to develop than more graphically complicated designs. Plus, they give a professional, clean impression to visitors. Many people still view minimalist designs as ... Continue reading »

Via Martin (Marty) Smith
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5 big visual design trends for 2014 | Graphic design | Creative Bloq

5 big visual design trends for 2014 | Graphic design | Creative Bloq | timms brand design | Scoop.it
It's never a great idea to blindly follow trends, but it's good to know what they are. It's kind of similar to the old maxim that 'you have to know the rules to break the rules'.

Via Rebeca Zuniga
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The problem with passion - BrandRants - Brand Strategy

The problem with passion - BrandRants - Brand Strategy | timms brand design | Scoop.it
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and...

Via TheDuffyAgency
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The impact of brand-led design

The impact of brand-led design | timms brand design | Scoop.it
Ahead of the Design Council's Leading Business by Design summit, Andy Payne from global brand consultancy Interbrand, discusses why brand-led design is about more than creating an effective design - it's about adding brand and business value.  

Via Fred Zimny
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2014: Bringing design to life

I’m incredibly excited for 2014 and wanted to share a few macro and micro trends I’ve noticed bubbling up and being ceme… (Reading: "2014: Bringing design to life" http://t.co/w13kv7Vs7V)...
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50 Free Resources for Web Designers from 2014 - Market Blog

50 Free Resources for Web Designers from 2014 - Market Blog | timms brand design | Scoop.it
In this post, I have collated my top 50 FREE resources for web designers from this fantastic year, 2014. There are libraries for quickly creating CSS charts and animating SVG icons, tools for converting image files to data URIs, web-based apps for creating icon fonts from SVGs, jQuery plugins for touch-enabled and lightweight sliders, JavaScript …

Via Rebeca Zuniga
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The biggest rebrands of 2014 | Analysis | Design Week

The biggest rebrands of 2014 | Analysis | Design Week | timms brand design | Scoop.it
Take a look at our coverage of the year’s biggest identity design stories.
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How the KLM logo evolved over the years

How the KLM logo evolved over the years | timms brand design | Scoop.it
We reached a turning point in the autumn of 1961, when we launched a new KLM logo that has gone almost unchanged to this day.

Via Niels Biersteker
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Brands Think Like Customers, But Do They Feel Like Them?

Brands Think Like Customers, But Do They Feel Like Them? | timms brand design | Scoop.it
There’s a lot of talk today around engaging with customers, but how many brands make an attempt to really 'feel' like their customers?

Via Niels Biersteker
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Why brands matter in a paranoid marketplace - Telegraph.co.uk (blog)

Why brands matter in a paranoid marketplace - Telegraph.co.uk (blog) | timms brand design | Scoop.it
Why brands matter in a paranoid marketplace
Telegraph.co.uk (blog)
Now I simply say "business design", which makes me sound a little more gainfully employed than "logo design" (more of this later).
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The 13 Best New Startup Logos Of The Year

A great logo portrays what the company does in a way that's simple and artistic. These startups nailed it.
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moving brands rebrand cambridge design partnership - Designboom

moving brands rebrand cambridge design partnership - Designboom | timms brand design | Scoop.it
Designboom moving brands rebrand cambridge design partnership Designboom moving brands worked with cambridge design partnership (CDP) to distill its internal culture, articulate its unique story, and communicate its offer through a visual identity...
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Bass Ale Logo: One of the World's Oldest Logos, Ever!

Bass Ale Logo: One of the World's Oldest Logos, Ever! | timms brand design | Scoop.it
The Bass Ale logo, while possessing a strikingly fresh and inviting look, makes a very eye-catching, timeless and stylish emblem that conveys a genuine sense of trust and stability. (This logo is 138 years old!
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The End of Brand Loyalty

The End of Brand Loyalty | timms brand design | Scoop.it

The Financial PageTwilight of the Brands by James Surowiecki

 

 

It’s a truism that a company’s brand is its “most important asset.” But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.

 

(...)

 

If you’re making a better product, you can still charge more, but, if your product is much like that of your competitors, your price needs to be similar, too. That’s the clearest indication that the economic value of brands—traditionally assessed by the premium a company could charge—is waning. This isn’t true across the board: brands retain value where the brand association is integral to the experience of a product (Coca-Cola, say), or where they confer status, as with luxury goods. But even here the information deluge is transformative; luxury travel, for instance, has been profoundly affected by sites like TripAdvisor.

 

(...)


Via Niels Biersteker
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Web Design: 20 Hottest 2014 Trends [+ Scenttrail Take On Each]

Web Design: 20 Hottest 2014 Trends [+ Scenttrail Take On Each] | timms brand design | Scoop.it

2014 We Design Trends

1. Grid Layouts - Agree & Is Good!
Yes visual marketing + pinterest + mobile is making the grid ubiquitous. I created a Mondrian grid in 1999 when we launched FoundObjects.com (not gone sadly). Grids help share MORE information faster and in the same space than any other design element.

2. Image Captions - Agree and is GREAT
The area immediately under an image is HOT. Everyone looks there but few designers use captions to reinforce or explain the image. Paying more attention to keywords under images is a great idea.

3. Extended Form Elements with JQuery - Don't Know? Does anyone?
Can't comment on this trend as it is new to me and I don't program so its potential benefits are fuzzy at the moment.

4. Deeply Focused Landing Pages thanks to Mobile - Agree & Is Cool
Don't understand this trend except enough to say COOL and WANT ONE.

5. HTML5 Video Players - Agree and GLAD
Don't play your videos on YouTube only since you just make the rich get richer. Figuring out how to play videos "in your stack" is important and having your own HTML5 player is cool.

6. 3D vs. 7. Flat Design - I come down on Flat Design as the winner due to mobile.

8. Personal Portraits - Agree and Like

9. SVG Vector sweeps web as browser support escalates. Agree & Glad.

10. Fonts get cool thanks to server advance - cool and like but not a religion or anything lol.

11. Lazy Loading Animations - cool and can think of several uses.

12. Customized Image Galleries - cool and we need.

13. Mega Navigation Menus - Don't know but don't like idea, seems confusing where confusion can really hurt.

14. Expanding Search Bars - cool and will use.

15. Featured Detail List - LIKE and is cool and new to me.

16. Mobile First Design - Agree and am doing my first now with CrowdFunde.

17. HTML5 Canvas - cool and new to me.

18, Pixel Sprites and Browser Games - New to me but COOL!

19. Quick Registration via social - AGREE!

20, CSS3 Keyframe Animation - Cool, want one.



Via Martin (Marty) Smith
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Monica S Mcfeeters's curator insight, February 22, 10:05 AM

Here are some current WEB designing programs.

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How to make your business card stand out - Make your ideas Art

How to make your business card stand out - Make your ideas Art | timms brand design | Scoop.it
If you’re setting up your own business, or simply want to drum up more interest during the difficult economic climate, you’ll already know the power of an effective marketing campaign.

Via Spyros Thalassinos
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