Minimalism has been a popular website design style for years. It has so many benefits; minimalist sites load faster, take fewer server resources, and are often faster to develop than more graphically complicated designs. Plus, they give a professional, clean impression to visitors. Many people still view minimalist designs as ... Continue reading »
Ahead of the Design Council's Leading Business by Design summit, Andy Payne from global brand consultancy Interbrand, discusses why brand-led design is about more than creating an effective design - it's about adding brand and business value.
In the era of the iPhone, Facebook, and Twitter, we want frictionless, “turnkey” solutions to the major difficulties of the world. We prefer instructional videos to teachers, drones to troops, incentives to institutions.
Rebranding is tough work. A logo isn’t just a logo--it’s a way of telling the world what your company stands for (it can also incite serious consumer rage. Remember Gap’s notorious misstep in 2010?). In some cases branding can almost turn into marriage counseling for companies: how do you want to grow, and who (or what audience) do you want to grow with?
Over the course of 2013 we spoke with mega companies like American Airlines and Starbucks, fashion-focused groups like Kate Spade and Refinery29, and even individual designers with their own bold, non-commissioned ideas about branding, all to find out about how they’re repositioning themselves for 2014 and the years to come. Here's some of the best of what we saw.
The Academy Awards, also known as ‘The Oscars’, has unveiled refreshed logos.
Created by agency 180LA, the new simplified identities were recreated in the colors white and gold, and feature the iconic statuette within the triangular shape of the letter “A”—as if the statuette has a spotlight shining on it from above.
The “A” represents the Academy, and doubles as the “A” in “OSCARS”.
The new logo was inspired by the Academy’s heritage, and its Academy Museum which will be opening in 2017—and was also created in time for The 86th Academy Awards that would be held on 2 March 2014.
The Academy’s Chief Marketing Officer, Christina Kounelias, said in a statement that the organization hopes the logo accurately reflects its “community of artists, their diverse talents, and the creative process they employ to bring disparate ideas together into a single vision.”
What do you think of The Oscars’ and The Academy’s new logo?
The Bass Ale logo, while possessing a strikingly fresh and inviting look, makes a very eye-catching, timeless and stylish emblem that conveys a genuine sense of trust and stability. (This logo is 138 years old!
The Financial PageTwilight of the Brands by James Surowiecki
It’s a truism that a company’s brand is its “most important asset.” But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.
If you’re making a better product, you can still charge more, but, if your product is much like that of your competitors, your price needs to be similar, too. That’s the clearest indication that the economic value of brands—traditionally assessed by the premium a company could charge—is waning. This isn’t true across the board: brands retain value where the brand association is integral to the experience of a product (Coca-Cola, say), or where they confer status, as with luxury goods. But even here the information deluge is transformative; luxury travel, for instance, has been profoundly affected by sites like TripAdvisor.
1. Grid Layouts - Agree & Is Good! Yes visual marketing + pinterest + mobile is making the grid ubiquitous. I created a Mondrian grid in 1999 when we launched FoundObjects.com (not gone sadly). Grids help share MORE information faster and in the same space than any other design element.
2. Image Captions - Agree and is GREAT The area immediately under an image is HOT. Everyone looks there but few designers use captions to reinforce or explain the image. Paying more attention to keywords under images is a great idea.
3. Extended Form Elements with JQuery - Don't Know? Does anyone? Can't comment on this trend as it is new to me and I don't program so its potential benefits are fuzzy at the moment.
4. Deeply Focused Landing Pages thanks to Mobile - Agree & Is Cool Don't understand this trend except enough to say COOL and WANT ONE.
5. HTML5 Video Players - Agree and GLAD Don't play your videos on YouTube only since you just make the rich get richer. Figuring out how to play videos "in your stack" is important and having your own HTML5 player is cool.
6. 3D vs. 7. Flat Design - I come down on Flat Design as the winner due to mobile.
8. Personal Portraits - Agree and Like
9. SVG Vector sweeps web as browser support escalates. Agree & Glad.
10. Fonts get cool thanks to server advance - cool and like but not a religion or anything lol.
11. Lazy Loading Animations - cool and can think of several uses.
12. Customized Image Galleries - cool and we need.
13. Mega Navigation Menus - Don't know but don't like idea, seems confusing where confusion can really hurt.
14. Expanding Search Bars - cool and will use.
15. Featured Detail List - LIKE and is cool and new to me.
16. Mobile First Design - Agree and am doing my first now with CrowdFunde.
17. HTML5 Canvas - cool and new to me.
18, Pixel Sprites and Browser Games - New to me but COOL!
The levels of empathy or insights we can get from interacting with users.
The reality is that as you move up the levels, it takes more much time, energy, training, determination and experience to reach the next level of empathy when interacting and interviewing with End-Users. On the flip side, the higher the level of empathy, the more core the insight. If you want to be a great Design Thinker, you want to be moving upwards in the hierarchy, to get those more deep-seated, core insights and drivers.
Why keeping up with web design trends is vital In today’s fast-evolving trends, people’s interests are being influenced briskly by the web, wherein onlin
Marty Note Like #7, use of Neon Colors as accents. Color is so tricky online its use as "accents" is the best idea. Will see if I can find a "neon color accent" example and shsre it, but sounds like a cool trend I've only read about from this Chinese social agency.
Other trends noted include ones we've seen in several of these "what's up for 2014" posts including: