Date/time: 2 p.m. Friday Presenter: Paola Antonelli, senior curator for architecture & design, Museum of Modern Art The gist: Antonelli -- who designed the original MoMA web site that launched in 1994 -- presented an overview of where today's...
Yesterday we saw here that famous logos can have hidden meanings, almost like easter eggs designers use to enrich them. But how do those logos come to life? Designer Aaron Draplin explains in this video how his creative process works.
We often hear about millennials being the ones that are going to take over the workplace, but we’re missing the larger picture, there’s a new brand type of employee out there. The Smart Creative. That’s right; there’s no age or generation that goes with this kind of employee. It has to do with the mindset that has been instilled by this information-driven society. So, What Is A Smart Creative? This term is coined in the book “How Google Works” by Eric Schmidt and Jonathan Rosenberg. In the book, they describe the type of employees that Google attracts as well as some stories of how Google started their unique hiring and retention process. If you’re an HR manager or even an employee trying to create a google-like atmosphere within your office, this book is a good starter kit to building a culture similar to Google’s. A smart creative is an employee that doesn’t chase compensation; they chase the ability to cause change and disrupt industries. They’re not the type to cause any workplace problems; they are the ones that are finding solutions to some major problems. Smart creatives are the types to not hold back on whenever they have an idea that can make Most importantly, smart creatives aren’t afraid to fail. They’re not scared to try something new, and they will do their best in collecting data and analytics to make sure that their ideas are foolproof.
Do you know what Apple's oh-so-ubiquitous logo looks like? Do you really? UCLA psychologists asked 85 undergrads to draw the Apple logo from memory, and only one got it right. The rest of the results are hilarious and incorrectly lopsided.
Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.
5 Critical Success Factors For When Your Web Redesign
Start with Why.Listen to customer votesTest if you can, jump in if you can’t.5 Easy to forget things.Prepare for rain, hope for sun.
This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.
We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.
This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.
Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.
The New Ecommerce We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.
The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.
Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.
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