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New name and identity for IGLOO by Interbrand Australia

New name and identity for IGLOO by Interbrand Australia | timms brand design | Scoop.it
From www.underconsideration.com - December 11, 2012 11:23 PM

Just launched by SKY New Zealand and Television New Zealand, IGLOO is a “digital set top box that plugs into your telly and broadcasts through your UHF aerial” giving users in New Zealand access to free-to-air channels and, its main hook, a pre-paid range of premium channels without long-term contracts, going on a month-to-month basis with only the channels you want and not bloated packages with channels no one watches. The name, brand, and roll-out have been created by Interbrand Australia.

 

(...)

 

http://igloo.co.nz

 

http://www.standapart.com.au

 


Via Niels Biersteker
brandideas's insight:

Nice fun a nd freindly 

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Why effective branding is about doing, not telling

Why effective branding is about doing, not telling | timms brand design | Scoop.it
From simonmainwaring.com - September 10, 2012 7:02 AM

A brand can no longer afford to simply trade on an idea of what it stands for. Instead, in this era of radical transparency, a brand must be willing to tell the story of what it’s actually doing.

 

Yep -- storytelling without living the story is inauthentic. Business storytelling has to be authentic or you are doomed. You've got to have a story.  But then you actions and story have to match up to generate authenticity.

 

Read this article for a really good discussion about branding, storytelling and walking the talk.  Otherwise your storytelling is just another form of vaporware.


Via Karen Dietz
janlgordon's comment, January 27, 2012 2:31 PM
Karen Dietz
Can't remember if I thanked you or not for this, makes the point for sure:-)
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