Established in 1955, ITV (originally for Independent Television Authority) is the biggest commercial television network in the UK and is the main competition of the BBC and Channel 4. ITV operates five different channels: ITV1, ITV2, ITV3, ITV4, and CITV covering everything from reality TV to sports to drama to sitcoms to children programming. Last week, at its upfronts event, ITV unveiled a new umbrella logo for its company and all its channels to be rolled out on January 2013 along with supporting new on-air packaging for all channels. The design has been done in-house. For the most comprehensive coverage and reporting about all the changes, please see this Digital Spy story;
http://www.digitalspy.com/media/news/a438502/itv1-to-become-itv-in-major-corporate-rebrand.html
Via Niels Biersteker



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