Diamond Bank is an international bank based in Nigeria. On Wednesday, November 7, it unveiled a new corporate identity along with plans to open more offices. It is now marketing as "Diamond – Your Bank".
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A brand can no longer afford to simply trade on an idea of what it stands for. Instead, in this era of radical transparency, a brand must be willing to tell the story of what it’s actually doing.
Yep -- storytelling without living the story is inauthentic. Business storytelling has to be authentic or you are doomed. You've got to have a story. But then you actions and story have to match up to generate authenticity.
Read this article for a really good discussion about branding, storytelling and walking the talk. Otherwise your storytelling is just another form of vaporware. Via Karen Dietz 
janlgordon's comment,
January 27, 2012 2:31 PM
Karen Dietz
Can't remember if I thanked you or not for this, makes the point for sure:-) Delete the scoop?
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