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The Phobias Of Creatives [infographic]

The Phobias Of Creatives [infographic] | timms brand design | Scoop.it

We all have fears—spiders, heights, clowns.

 

To highlight the fears of creative professionals, creative agency Column Five Media—in collaboration with the social network for creatives The Creative Finder—has created an infographic.

 

In ‘The Common Phobias of Creatives’, it states that within the office, creative types have a phobia of: PCs, Comic Sans, sterile cube farm environments, internet outages, and hovering helicopter bosses.

 

When freelancing, creatives fear asking for extensions, asking for payments, getting non-traditional compensations, and never being able to say “no” to a project.

 

When it comes to dealing with clients, creatives are afraid to get these responses: “I’m not in love with it”; “Let me circulate it around the office”; “Can we make it ‘pop’ more”; “Can we get this ASAP”; “I’ll know it when I see it”; and “This is a good start, but…”.

 

Creatives, are these truly your fears?

 

Check out the infographic above. 


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Branding Is About Creating Patterns, Not Repeating Messages

Branding Is About Creating Patterns, Not Repeating Messages | timms brand design | Scoop.it

In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.


Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?

 

Brands as Patterns

We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element...


Via Martin Gysler
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