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Rescooped by brandideas from mojo 3 onto timms brand design |
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Reasons for storytelling
When we hear tell a story about the success that a team had and how they did it, we feel like if we’re working with our team, but without knowing, what to do in relation to some crucial issues, such as our business model.
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Tocquigny's curator insight,
February 27, 1:38 PM
We are very visual beings. We like to see it to believe it. And sometimes we don’t trust our brain as much as we trust our eyes. Making decisions is often easier when you see something rather than if you take in a bunch of information about that something. Could you imagine trying out a new restaurant without seeing food from their menu? Could you imagine purchasing a shirt online without actually seeing that shirt? How about working with a developer and not knowing what sites they’ve worked on? All these things sound farfetched because we have to see something. Visuals help build trust in that same vein, that we must actually see it to understand it’s real. Web designs have become very image heavy as of late because we want to do less reading and more seeing. We don’t want to have to make difficult decisions about easy things. Just show us the offering and we can go from there. Our best bet is to create images galleries. Image galleries come in many forms to many different sites and of course make the most sense. We now have a place to put all our work or our products so visitors can see what we have to offer. Today we’ve found some of the most interesting, intuitive and innovative image galleries we could find. 
Karen Goldfarb Copywriter's curator insight,
March 4, 11:14 AM
There's a reason we say a picture is worth a thousand words. Delete the scoop?
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