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MyPrice · The app every freelancer needs [FREE APP]

MyPrice · The app every freelancer needs [FREE APP] | timms brand design | Scoop.it

Mark: Pricing your creative services fairly and accurately is a tough task.

 

If you're freelancing you can under price and be smothered with work that's not profitable or you can over price and be listening to crickets while your telephone gathers dust. As an agency, a few bad pricing mistakes and you'll find yourself selling your Herman Miller chair to cover a small part of the power bill.

 

There are so many fixed and variable factors involved in pricing a project and each project is different. Professional creative services is not a 'one price fits all' proposition.

 

Recently I found a great [FREE] iPhone app that helps simplify the pricing process. It takes into consideration various 'constants" like your location, skill level and work experience, then it asks you pertinent questions (variables) about the project you are pricing.

 

The results help you determine your base hourly or project rate and gives you a really good price range for which to base your proposal.

 

It's a much better way to consistently and professionally price your services rather than just pulling a number out of your nose.

 

Are you a web or graphic designer? Calculate how much you can charge for your creative services taking under account factors like the project, client, location, as well as your education and experience.


Via Mark Strozier
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Branding Is About Creating Patterns, Not Repeating Messages

Branding Is About Creating Patterns, Not Repeating Messages | timms brand design | Scoop.it

In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.


Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?

 

Brands as Patterns

We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element...


Via Martin Gysler
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